Dr. Diane Hamilton's Blog

How to Get a Job Marketing You as the Product

Click on the picture below to watch the video of Dr. Diane Hamilton’s presentation:  “How to Get a Job Marketing You as the Product”:

If You Aren’t Using Video to Promote You or Your Product, You Need To Read This

Image via seeklogo.com

Cisco recently stated that 40% of all Internet traffic will be video in nature by the end of 2010. They increased that forecast to 91% by the end of 2014.  Are you using video?  I recommend checking out the forecasts that Cisco has made for visual networking by clicking here.  

Videos can be an effective way to capture your prospective customer’s attention.  I wrote about the importance of self-promotion in my book, How to Reinvent Your Career.  A big part of self-promotion is using video.  In a recent radio interview, I discussed some tactics to using video to promote your products and services.  Click here, to listen to the broadcast. 

Compukol.com recommended the following tips to help you with your video marketing:

  • Short videos: Make sure that your videos (whether you post them on your own website or a website like YouTube) are no more than 5 or 6 minutes long. If you have a video topic that you feel needs to be expanded way beyond the 5 or 6 minutes, it is a good idea to do a series of videos to cover the entire topic. People will be more inclined to watch and will really get a lot out of your videos if you feed them to your audience in small doses.
  • Sales pages: It is sensible to post your videos on your sales pages and to take that opportunity to discuss your products and their benefits or some business opportunity that you are offering to others. The video is helpful in making your potential customers comfortable and the points that you make in your video about your products are reinforced about your sales letter.
  • Key words: Search engines pay a great deal of attention to videos. When the search engines are looking at content and figuring out how to rank the various websites and their content, it is essential to do everything possible to make sure that your website appears as high as possible in the search engine rankings. You should do research to make sure that the keywords that you use in your content is optimum. You should choose keywords that will attract the kinds of leads and traffic that you want to pay attention to you and your business. Try to find out what your target audience is interested in and what they are looking for. Make sure that you include your keywords in headings, tags and resource boxes.
  • Clear structure and purpose: By using the appropriate keywords, you are ensuring that your video will be targeted properly. You need to make sure that your video answers the questions that your audience is thinking about when they start searching for answers. You need to make your communication and your content as clear as possible at all times.

I think you can even make your videos shorter than 5 to 6 minutes.  I have found that people prefer less than 3 to 4 minute videos.  I also think it is extremely important to include a landing page website address on your video.  You must be able to draw your customers to your site.  If you have a landing page where they can sign up for a free newsletter, that is one really effective way to build a customer base.

If you want more tips about how to make an effective video, click on the rest of the Compukol.com article by clicking here

In my conversation in yesterday’s interview, we discussed how simple and inexpensive it can be to create a video.  If you have a flip camera or video camera, you are well on your way.  A video does not have to be elaborately produced to be effective. 

Check out instructions from Youtube about how to make as well as optimize your video by clicking here.  For more general information about lighting, sound, etc. click here.

What is Visible Measures? Measuring the Popularity of Videos on the Web

I teach several different marketing and advertising college courses.  It can be a challenge to keep up with all of the different social media advertising trends.  Companies want to be able to know that their message is being seen.  One way to find out if your message is being picked up is through a company called Visible Measures.  Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. According to Forbes , “Visible Measures is a New York firm that counts the popularity of videos on the growing list of sites hosting them, of which YouTube continues to be the most important.”

On their site you can sign up to receive free public beta for trends and track the hottest viral videos on the web.  Once you sign up, you can chose a category such as media, dining, etc. You can also refine your search by agency, brand and even get specific about things like humor, reality, spoof, etc.  It will then generate a list of the top videos based on your parameters based on the dates your select.  I picked media for the week of September 6 and one of the top videos it picked up was YouTube Turns Five . . .see below.

Do you want to know the top 10 ad campaigns, top 10 film trailers, top 10 webisodes or those in 100 million view club?  They have the charts.  They have a paid program you can sign up for to find out even more detailed information.  Are you interested in following the Old Spice campaign?  You can type in Old Spice into their search bar and it will pull up a list of their videos, show their rank and their reach. 

To keep up with what Visible Measures has to offer, you can sign up for their blog by clicking here.

How to Generate Ideas to Write about On Your Blog Through AWeber

Are you looking for ideas to write about on your blog, check out this video by Problogger Darren Rowse by clicking here.  In the video, he mentions using AWeber for your newsletter.  I use AWeber and think it has some great advantages.  To see my links for the newsletters from AWeber, click here.   Feel free to sign up for my newsletters to see the format in which they are delivered.  They create very professional looking newsletters.  I highly recommend them.

Students Using Social Media for School Shopping

Marketing school products has taken a virtual direction with sites like Facebook, My Space, Twitter and others focusing their messages on young shoppers.  Advertising on cell phones and social networking sites is becoming more common.  Students can now see virtual dressing rooms right on their phones.  Apps, or applications, are the big thing now.  With them, companies can set up pages on Facebook and other sites to show off their product line. 

In a recent article in the Arizona Republic, Staples Inc. spokeswoman Karen Pevenstein stated that virtual retailing is big business. “It’s the best way to reach teens.”  This same article cited that “Young shoppers are expected to spend more than $200 billion of their own and parents’ money this year, making them one of the retailers’ most sought-after demographic groups.”

According to ABC News, the latest trend is to post haul videos.  “A new phenomenon called haul videos means they can show off their purchases to the whole world. There are more than 110,000 haul videos currently on YouTube, and some videos are racking up tens of millions of views. Hauls are short product review videos. The “vlogger,” or video blogger, shows off her goods, gushing about everything from lip gloss to flip flops and gives her opinion on the quality of the products. Haul videos are the perfect marriage of two of Generation Y’s favorite things: technology and shopping”

It is not just teens and tweens students that have the retailer’s focus.  This year it is anticipated that $34 billion of the estimated $55 billion in back-to-school spending will collected from college students and their parents.  The Arizona Republic reported, “To reach that market, retailer Target Corp. has added a “college” tab to its Facebook page with coupons, supplies, checklists and sharable cellphone apps to help students determine how to furnish their dorm rooms or apartments and manage shared bills and chores with roommates.

Ask Dr. Diane: How to Add Headers and Page Numbers in Word


Today’s Ask Dr. Diane Question: How do you enter headers and page numbers in Word?

PowerPoint – Resources and Examples to Make the Perfect Presentation

Do you need to create a PowerPoint presentation for work, school or a YouTube video to promote your business?  Many people know the basics of how to put together a quick presentation.  But do you know how to make that presentation pop?  If you haven’t read the book Death by Powerpoint, it is an interesting read.  I can’t tell you how many PowerPoint presentations I have sat through in business meetings while suffering a slow painful death . . .  I found that many of them were either really boring or shared unnecessary information or usually both.

I teach several courses where students are required to submit their assignments as a Powerpoint presentation.  If you are considering putting together a presentation, here are some wonderfully helpful sites to get you started:

  1. http://www.meryl.net/2008/01/10/70-powerpoint-and-presentation-resources-and-great-examples/ – This site includes a very comprehensive list of 70+ PowerPoint and Presentation Resources and Great Examples.
  2. http://www.brighthub.com/computing/windows-platform/articles/41661.aspx – If you want to see some samples of more presentations, check these out from brighthub. 
  3. http://www.iasted.org/conferences/formatting/presentations-tips.ppt – This is an actual PowerPoint presentation giving tips about a PowerPoint presentation.
  4. http://www.microsoft.com/atwork/skills/presentations.aspx – Where better to find PowerPoint tips than from Microsoft . . .check out 12 tips for creating better presentations.
  5. http://www.slideshare.net/thecroaker/death-by-powerpoint – Great video:  Death by Powerpoint and how to fight it.
  6. http://elmhurst.edu/~jacobh/WorstPresentationEverStandAlone.ppt – PowerPoint presentation that calls itself Quite Possibly the Worst PowerPoint Presentation Ever.
  7. http://www.ece.wisc.edu/~kati/PresentationGuide.ppt – Terrible PowerPoint presentations presented in a PowerPoint presentation.
  8. http://www.youtube.com/watch?v=TR3gcCrTSzw – Youtube video from Microsoft showing new media-rich tools for PowerPoint 2010.

Once you have completed your PowerPoint presentation, why not go the extra step and add your voice for the full presentation.  I like to use Camtasia Studio.  However, you can also utilize sites like Voice Thread at http://voicethread.com/.  This site allows you to record the audio portion of your presentation without having to buy software.  You can even use your telephone to call into their system and dictate your presentation.  What is easier than that? You simply enter your phone number and their system calls you.  You have three minutes, per slide, to talk if you use their free account.  You can upgrade for $12.95 when I last checked.  When you are finished, you will get a link that you can go to in order to see and hear your presentation.