Cisco recently stated that 40% of all Internet traffic will be video in nature by the end of 2010. They increased that forecast to 91% by the end of 2014. Are you using video? I recommend checking out the forecasts that Cisco has made for visual networking by clicking here.
Videos can be an effective way to capture your prospective customer’s attention. I wrote about the importance of self-promotion in my book, How to Reinvent Your Career. A big part of self-promotion is using video. In a recent radio interview, I discussed some tactics to using video to promote your products and services. Click here, to listen to the broadcast.
Compukol.com recommended the following tips to help you with your video marketing:
- Short videos: Make sure that your videos (whether you post them on your own website or a website like YouTube) are no more than 5 or 6 minutes long. If you have a video topic that you feel needs to be expanded way beyond the 5 or 6 minutes, it is a good idea to do a series of videos to cover the entire topic. People will be more inclined to watch and will really get a lot out of your videos if you feed them to your audience in small doses.
- Sales pages: It is sensible to post your videos on your sales pages and to take that opportunity to discuss your products and their benefits or some business opportunity that you are offering to others. The video is helpful in making your potential customers comfortable and the points that you make in your video about your products are reinforced about your sales letter.
- Key words: Search engines pay a great deal of attention to videos. When the search engines are looking at content and figuring out how to rank the various websites and their content, it is essential to do everything possible to make sure that your website appears as high as possible in the search engine rankings. You should do research to make sure that the keywords that you use in your content is optimum. You should choose keywords that will attract the kinds of leads and traffic that you want to pay attention to you and your business. Try to find out what your target audience is interested in and what they are looking for. Make sure that you include your keywords in headings, tags and resource boxes.
- Clear structure and purpose: By using the appropriate keywords, you are ensuring that your video will be targeted properly. You need to make sure that your video answers the questions that your audience is thinking about when they start searching for answers. You need to make your communication and your content as clear as possible at all times.
I think you can even make your videos shorter than 5 to 6 minutes. I have found that people prefer less than 3 to 4 minute videos. I also think it is extremely important to include a landing page website address on your video. You must be able to draw your customers to your site. If you have a landing page where they can sign up for a free newsletter, that is one really effective way to build a customer base.
If you want more tips about how to make an effective video, click on the rest of the Compukol.com article by clicking here.
In my conversation in yesterday’s interview, we discussed how simple and inexpensive it can be to create a video. If you have a flip camera or video camera, you are well on your way. A video does not have to be elaborately produced to be effective.