Advertising is the art of communicating with the users of a particular product. While you can easily reach out to your audience in this day and age, how can you actually establish a connection that will make them want your product? For famous American Advertising...
Neuro-Insight, a neuromarketing and neuro analytics company that uses unique brain-imaging technology to measure how the brain responds to communications, pioneers the link between brain activity and consumer behavior, making the subconscious conscious. They help...
I am currently reviewing a text about marketing. Schools hire me to do this on occasion. One thing that disappointed me was there was nothing in it about QR codes and some of the other newest marketing techniques. QR codes have been around for a while. If you...
As mobile phones have taken over the way people communicate, it is a natural progression for texting to become a marketing opportunity. In the Wall Street Journal article Teen Stores Try Texts as Gr8 Nu Way to Reach Out, author Christina Binkley explained, “Like many...
When a company like Facebook goes IPO, there is a lot of discussion about future potential for income. One area where Facebook may increase revenue is through advertising. Facebook took a big hit this week when GM killed a $10 million advertising campaign deal. GM...
QR codes may offer sales people a new way to advertise. Real estate agents are known to put company and contact information on cars as a form of advertisement. Agents have even begun using QR codes on the “for sale” signs. Interested buyers can scan...
There may be some confusion as to the meaning of the word meme (rhymes with dream). John Gunders and Damon Brown, authors of the Complete Idiot’s Guide to Memes, define it as, “A cultural unit of measure. It can be a thought, a phrase, a style, or any other...
Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook. Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat. Gourmet Marketing explained, “Businesses carve out an...
via google.com Go Daddy is in the news right now due to their consideration of global expansion. One of the ways they have become so successful is that they utilized a marketing technique where they offered a “loss leader”. For those who have not taken a business...
via google.com Businesses are increasing their presence on Facebook in hopes that users will pick the “Like” button about their company, product or service. This is becoming today’s “word of mouth” through technology. A research brief from the Center for Media...
How to Ensure You’re Not Just another Resume In The Pile: Leverage curiosity in job searches: Learn how to ask smart questions, show genuine interest, and offer fresh ideas to demonstrate your unique value to employers. How Organizations Can Promote Tech...
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Discover the power of applied creativity, where intentional curiosity sparks innovation and propels leadership. In this episode, our guest is the one and only creativity strategist Natalie Nixon, the founder of Figure 8 Thinking, and "the creativity whisperer to the...