How To Create A Best-Selling Book: Best Practices With Vikrant Shaurya

TTL 865 Vikrant Shaurya | Best-Selling Book

How To Create A Best-Selling Book: Best Practices With Vikrant Shaurya

How do you create a best-selling book? It’s crucial to understand Amazon’s algorithm. Dr. Diane Hamilton’s guest for today is Vikrant Shaurya, CEO and Founder of BestsellingBook.com. Vikrant explains how good marketing strategies can make the book sell like crazy. But if you want it to sell long-term, you need good quality content. Where do you begin? Start by creating the book outline quadrant. Plus, for those budding podcasters out there, Dr. Diane Hamilton then shares insights along with some tips on how to get your show started. Tune in to learn more!

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TTL 714 | Third Party Logistics

The Power Of Third-Party Logistics With Jeff Peterson And What To Know About “Safe” Investments With Chris Kawaja

Much of the success of the eCommerce industry can be credited to third-party logistics, which does the legwork to make sure products are delivered. Dr. Diane Hamilton is joined by Jeff Peterson, the Co-Founder of Geneva Supply. Dr. Diane and Jeff discuss achieving success in the field of third-party logistics.

Investments are only as good as what you get them to become, so you have to be smart about them. Chris Kawaja, the Founder of Upwarding.com, sits down with Dr. Diane Hamilton. With years of wall Street experience, Chris developed a skeptical eye towards traditional financial advice. He now owns a variety of assets ranging from eCommerce businesses to legal settlements and real estate. Together, Dr. Diane and Jeff dive into the fast-paced world of investing.

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TTL 609 | Think Like Amazon

Think And Win Like Amazon With John Rossman and Experimentation Programs With Chris Goward

Amazon is one of the leading eCommerce businesses around the globe. In this episode, former Amazon executive and the author of Think Like Amazon, John Rossman, provides some strategies and ideas on how to think and win like Amazon. He also shares his thoughts on the impact of perception on how we run our business.

The best companies have experimentation as a core competency where they ask and answer decisions using experiments. Chris Goward, an author, digital disruption expert, and the Founder of WiderFunnel, provides insights on using experimentation as a way to achieve marketing success and business decisions. Chris also talks about conversion rate optimization, changing culture, improving curiosity, and more.
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Driving Company Growth with Roland Frasier and Getting A Private Label In Amazon with Jamie Davidson

Evolving organically from being a lawyer to an active investor, Roland Frasier has a unique ability for driving company growth. He considers his experiences as one interesting story after another and shares that helping a company to scale is like unfolding a new chapter. The first thing he does is create a personality brand that flows independently of the brand itself. He follows through by looking at the products, the market, and the size of the market for the products that are available at the moment. Jamie Davidson founded AMZ Insiders to provide coaching and mentorship for people who want to take their companies to the next level.

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Self-Publishing with CreateSpace

Today’s Ask Dr. Diane:  I am interested in self-publishing a book.  Can you tell me about your experience with self-publishing and things you have done to market your books?

That is a good question and one that I often receive.  Check out my previous posting:  How to Publish or Self-Publish Your Book.  I used Createspace for self-publishing.  I had a great experience with them. They are affiliated with Amazon.  The site offers different options based on authors’ needs.  Some of those options included:

  • Do-it-yourself tools to design interiors and covers
  • Comprehensive design and editing
  • Expanded distribution options

I found that the company was very responsive to my questions.  They took my design ideas and gave me a couple of covers to choose from based on my input.

Createspace is not limited to book publishing. They also work with musicians and filmmakers.

Once your book is published, and available on Amazon, you will then have the ability to create an Amazon author page.  That author page can incorporate links from your blog. Authors also have the option of making their books available on Amazon’s Europe-based site.

There are plenty of books that can help increase your sales on Amazon’s site.  One book that I thought was pretty useful was: Aiming at Amazon.

Related Articles:

Top 10 Companies’ Code of Ethics and Conduct

Companies have something called a code of ethics that outlines how they will run their business.  Sometimes they refer to this as their code of conduct. There aren’t always laws to govern things like ethics.  Therefore, it is up to companies to define some of their ethical behavior.

 

via searchenginewatch.com – Google a Little Evil

According to the International Labor Organization, “Unlike labor law, corporate codes of conduct do not have any authorized definition. The concept “corporate code of conduct” refers to companies’ policy statements that define ethical standards for their conduct. There is a great variance in the ways these statements are drafted. Corporate codes of conduct are completely voluntary. They can take a number of formats and address any issue – workplace issues and workers’ rights being just one possible category. Also, their implementation depends totally on the company concerned.”

Click here for an article on the difference between laws and ethics.

The following is a list of some major companies and their code of ethics:

In researching these companies, it was interesting that Facebook didn’t have a clearly defined code of ethics listed in the same way other companies did.  For more about Facebook, check out the Wall Street Journal article:  Facebook Agrees to Work With Government on Germany Privacy Code.

Related Articles

Value of Top Companies

The following is a list of the estimated value of some of the top companies in 2011.  They are listed in order of highest to lowest value.

Apple – TechCrunch recently reported that Apple’s value is now worth as much as Microsoft, HP and Dell combined.  Valued at over $300 billion, Apple continues to grow.  For more specifics, click here:  Apple Value

Microsoft – Recent estimates put Microsoft’s value at about $200 billion.  Skype – Microsoft’s recent purchase assessed Skype’s value at $8.5 billion.

Google – Google’s value has been estimated to be $192 billion as of January, 2011.  For more specifics on this income including Larry Page and Sergey Brin’s net income, click here:  Google Value.  Youtube – Recent estimates put Youtube’s value around $1.3 billion.  Google paid $1.6 billion for Youtube in 2006.

Facebook – Facebook was valued at $82.9 billion in January and that number continues to grow.

Amazon – In January, it was reported that Facebook passed Amazon’s value.  Amazon still showed a $75.2 billion worth.  For more specifics, click here:  Amazon Value

HP – Recent estimates put HP’s value at about $72.8 billion.

Dell – Recent estimates put Dell’s value at about $29.3 billion.

Groupon – Recent estimates put Groupon’s Value at as much as $25 billion.

Twitter – It is suggested that Twitter’s value is around $7.7 billion.

Linkedin – Recent estimates put LinkedIn’s value at over $4 billion.

Famous Entrepreneurs Who Hit it Big With Humble Beginnings

 

The movie The Social Network showcased Mark Zuckerberg’s ability to create an enormous business from seemingly nothing.  Not all entrepreneurs have been accepted to Harvard like Mark Zuckerberg or Bill Gates to hit it big. However, having the intelligence to get there doesn’t hurt.

I grew up next door to a very smart man who worked his way through a state college and started a little company with $5000.  That man was Leonard (Sam) Shoen who created U-Haul by asking gas station owners to let him rent trucks from their lots.  Amerco is now the parent of U-Haul and is a far cry from the corner gas station beginnings.

There are plenty of Leonard Shoen and Sam Walton stories out there.  Accountingdegree.com recently published a list of 10 big businesses that got started in a garage including: 

  1. Apple
  2. Google
  3. Mattel
  4. HP
  5. Amazon
  6. Disney
  7. Microsoft
  8. MagLite
  9. Yankee Candle Company
  10. Harley Davidson

For more detail regarding how each of these companies got started, you can click on each individual company or read the article by clicking here.

To see Steve Jobs’ Commencement Speech at Stanford explaining how he started Apple watch the following video:

 

Amazon Takes on Netflix Offering Movie Subscriptions

Those interested in immediate gratification have made Netflix a popular choice for movie viewing.  Amazon has now taken on the challenge of competing with Netflix.  Amazon’s “Prime” subscription program costs $79/year which includes their 2-day shipping on purchases.  Prime also includes more than 5,000 video-streaming movies and television shows.  Most of what they offer includes older television seasons and movies.

Netflix’s “Watch Instantly” program costs $7.99 a month and video-streams over 20,000 titles.  This brings their price to over $95/year.  Many of their movies are newer, but their TV shows consistent of previous seasons.

Amazon is entering this market in hope of increasing their digital business.  According to the Wall Street Journal, “The streaming-video offering could lead customers to buy or rent the 90,000 movies and shows that Amazon already offers on an a la carte basis.”

In an effort to compete, Netflix has entered into a two-year deal with CBS to provide television shows.  WSJ reported, “Netflix will pay CBS hundreds of millions of dollars over the course of the nonexclusive, two-year licensing pact, which gives CBS the option to extend it for up to two years and add more content in return for higher compensation.”

How will this affect the cable and satellite industry’s relationship with TV networks?  That is something that TV executives must consider as more than $30 billion a year comes to networks from subscriptions.

Netflix is no stranger to competition.  Netflix’s competition with Itunes, led to their removing limits for streaming of video. PCworld reported, “Previously the amount of streaming content subscribers could access was dependent on their subscription level. For example, the $16.99 membership allowed for 17 hours of streaming movie content. With the new unlimited plan, all subscription levels, with the exception of the lowest $4.99 plan, will be able to stream as many Netflix movies and TV shows as they’d like to their PCs.”

Itunes has been tough to beat in movie downloads.  As Forbes pointed out, “ITunes already dominates the world of movie downloads. In 2010 the service accounted for 64.5% of all movie downloads and rentals.”