Dr. Diane Hamilton's Blog

A Revolution in Hiring and Working with Eva Andres of Juniper Networks

Product Placement – Is it Shameless or Just Good Business?

I teach a lot of marketing classes where we talk about product placement.  In a recent discussion we were talking about FedEx and the movie Castaway.  I read that the company didn’t pay for that mention.  I find that hard to believe but I guess it is possible. Product...

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How does advertising with Yahoo differ from Google?

image via online.wsj.com I saw the above chart today from eMarketer and it surprised me a bit.  I hear so much about Google adwords that I expected their income from ads to be higher. How does advertising with Yahoo differ from Google?  I found an interesting...

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Search Engine War: AOL, Google, Yahoo, and Bing

I use AOL and I am a big fan of Google.  If you use AOL, you may have noticed the search screen says:  AOL Search Enhanced by Google.  AOL and Google have a continuing relationship that they have extended for another 5 years.  Part of that relationship includes: ...

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