How To Get Published, Speak, And Go Beyond With Pam Perry
How To Get Published, Speak, And Go Beyond With Pam Perry
The world of content creation has always been a competitive industry. From speakers to writers and everyone in between that is publishing, it can be tough to stand out and get your message across to those who need it. This episode’s guest, Pam Perry, is all about helping mentors, authors, speakers, and entrepreneurs build a platform. As a PR guru, award-winning communications professional, and publisher of Speakers Magazine, she joins Dr. Diane Hamilton to tell us all kinds of tips on how to become published, be an author and speaker, and go beyond. She talks about the struggles many speakers face in this time of pandemic and the alternative ways they can get booked. Pam also shares her take on the difference between publicity, positioning, and branding and then breaks down the things we should and should not do in terms of marketing. Get yourself out there to the right people and share your message as Pam guides you with more insights and tips in this conversation.
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Developing Curious Cultures: Getting Brands To Resonate To A Global Audience With James Sommerville
Projecting a message to the universe takes true grit anchored with the right skills and team. Dr. Diane Hamilton and James Sommerville share their ideas on curiosity, branding, immersion, and how all these three blends to create a winning campaign. James is the Co-Founder of the UK design firm Attik, where he was responsible for the massive redesign of Coca-Cola’s brand and visual identities. Honing his skills as a teenager, he shares how he got involved with Prince’s Trust, and offers some advice to companies on developing more curious cultures.
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Top Branding Failures
Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking. Effective branding is crucial for a company’s success. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
Branding needs to be credible and motivate buyers. According to MarketingAbout.com, “It’s important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.”
There have been many marketing blunders when advertising has missed the mark. Bschool.com lists what they consider to be the 10 Most Ill-Advised Ads of All Time. Remember those singing Quiznos rodents? Some of us wish we could forget. Check out the top 10 list by clicking here.