Telling Stories In Business with Megan Macedo and How To Pivot, Disrupt, And Transform with Marcia Daszko

TTL 297 | Transform

Telling Stories In Business with Megan Macedo and How To Pivot, Disrupt, And Transform with Marcia Daszko

Contrary to what people think, Megan Macedo—consultant, speaker, and marketing strategist—believes that our professional and personal lives are not separate. Oftentimes, people take out the human aspect in business. To remind us how interconnected they are, Megan explores the human factor in all of this as she talks about psychology and marketing. As the Brené Brown of marketing, she helps people see beyond the stories that they often overlook and tell them. She talks about going into filming, consulting, and taking an artistic approach to business.

 

Leadership transformation specialist, Marcia Daszko, in her book, Pivot, Disrupt, and Transform, says that 90% of startups will fail while more than 60% of original Fortune 500 organizations will no longer exist. This statistic alone is enough to keep those in business on their toes, working to move past the critical stage of failing. Through innovation and transformation, Marcia lays down a method that will help you overcome this. She gets down into the three kinds of changes, leadership, appraisals, developing your people, and more!

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TTL 288 | Culture Of Creativity

The Culture Of Creativity with Kevin Freiberg and Sales, Messaging, And Pageantry with Wendi Russo

Kevin Freiberg, worldwide bestselling author and keynote speaker, talks about leadership and the difference it makes to businesses and brands. Taking us to his book, CAUSE!, he aligns the importance of leaders to create brands into noble and worthy causes. He shares the backstory that inspired him as he talks about the need for a culture that inspires creativity in an organization, removing people out of the sameness in a world that is constantly innovating. Kevin also shares the message of his other book, Brochy Ball, on tying leadership, team chemistry, and business together.
Wendi Russo, salesleader for the Home Shopping Network and a mentor and trainer to women entering the Television field, brings us into her expertise as we explore the things we need to know about sales, messaging, and pageantry. She gives great pointers that help you sell something in a short amount of time. Going from selling fashion to pharmaceuticals, she talks about selling different items and finding what they call as the chewy center. Moving closer to that is her background in pageantry where she shares the importance of coming across as your natural self.

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TTL 283 | Coaching

The Power Of Coaching with Patryk and Kasia Wezowski and Creating A Membership Program with Robert Skrob

Coaches have the power to push us to the kind of change we most want to happen in our lives. Bringing the entire action and transformation into the big screen are Patryk and Kasia Wezowski. They are the producers of LEAP, the first documentary about the coaching profession, and the founders of the Center for Body Language, the worlds number one body language training for business. Patryk and Kasia talk about the power of coaching, providing excerpts and insights from the movie. Ranging through multiple types of coaching, they share different stories of people that needed business coaching, executive coaching, life coaching, and/or relationship coaching, as well as some ideas and tips to help you make a good choice when deciding on a coach.
How do you continue to generate income for your business? In this day and age, subscriptions could be your best bet. Robert Skrob is the number one expert in subscription membership retention and he tells you why it is the next best thing for your business. He talks about how to attract new subscribers and engage them to use your product. Sharing on why it is important, he gives some great advice on creating a strong membership program and more.

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TTL 267 | Head Trash

Getting Rid Of Head Trash with Noah St. John and Trust-Based Selling with Ari Galper

We often hear that the secret to success is hard work. The truth of the matter is not everyone gets afforded that result. Sometimes, people who continuously work hard do not become successful. Upon observing this, Noah St. John, author and “the Power Habits Mentor,” saw how the solution is not hard work but getting rid of head trash. The head trash is what’s telling us that we can’t do it. It is the excuses we make that keep us from succeeding. Taking this idea, Noah has turned it into a book, Get Rid of Your Head Trash, and gives us a peek of what’s inside. He also touches on his other book, The Book of Afformations, about how not to stop yourself from reaching success.

 

Ari Galper, world’s number one authority on trust-based selling and creator of Unlock The Game®, has discovered that somewhere along the line, it has become acceptable for people who sell not to tell the truth. Even now, we can observe how truth gets mixed up in sales. That is why he has created a trust-based selling program of unlocking the game where he diffuses pressure to get to the truth. Learn how to connect more with people and build great relationships, and grow your business through sales that is founded on the truth.

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TTL 262 | Leadership Strategies

A Successful Leader’s Growth Mindset with Louis Efron and The Need For Soft Skills with Me’chelle McKenney

Behind every achievement is a purpose. That is what writer, speaker, and Fortune 200 HR executive Louis Efron believes and helps people look for. Talking about how he transitioned from theater to the corporate world, he shows how he brought over his love for moving people into HR. He discusses the secret to leadership and how to measure a successful leader, giving three things that these people must possess. Louis also touched on the importance of the growth mindset and being able to immerse and learn about the environment you are in while giving us some taste of the contents of his books.

 

Adding more wisdom on leadership is Me’chelle McKenney. She is an entrepreneur, certified leadership speaker, trainer, author, business coach, and owner of 3rd Degree Solutions. Discussing the different generations present in the workplace today, Me’chelle gives some leadership strategies for businesses to empower their people amidst their differences. She covers the need to improve people’s soft skills as well as for companies to be more dynamic, rounding it up with the mission of consultants to reach and teach more schools about it.

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TTL 261 | Marketing Methods

Breaking Down Marketing Methods with Tom Poland

In marketing, so many people have opinions and sometimes, what they say just do not match up with the changes of the time. Trends come and go that is why methods, strategies, and techniques are also dynamic. One thing might work now and won’t later. Tom Poland, internationally acclaimed inbound lead generation specialist and bestselling author of Leadsology©: The Science of Being In Demand, knows this all too well. He has some very interesting, and sometimes even controversial, ideas about marketing, and what works and what doesn’t. He talks about the most commonly taught marketing methods we should avoid and the things we do incorrectly.

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TTL 257 | Innovator Lifestyle

Getting Into The Innovator Lifestyle with Robert Evans Wilson, Jr.

Change is constant and to adapt to it we must do so as well. Part of that is by being innovative in the ways we see the world. Without it, we will be left behind, and this is not something you would want to happen in all aspects of your life, most especially in business. Award-winning innovative speaker, direct response copywriter, and storyteller, Robert Evans Wilson Jr. talks to us about all things innovation—what is it and how to foster it. He shares about the innovator lifestyle in relation to curiosity as well as how it’s a skill and ability to look at things from a different perspective. Laying out the characteristics or being an innovator, he urges us to have more self-belief, be more comfortable with taking risks, and for companies to establish that culture of innovation.

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TTL 254 | Developing People

Creating Great Leaders with Vince Molinaro and Personal Development with Roger Salam

Leaders make the team. They are the ones that glue things together. They shape the culture of the place. That is why they have the power to either break or make the business. Vince Molinaro, New York Times bestselling author of The Leadership Contract and the Global Managing Director of The Lee Hecht Harrison Leadership Transformation Practice, gives his insights on leadership—what makes a good leader and how can they help step up the business. He talks about how being a leader is a contract; it has to be something you’re not pushed into but instead it is your passion. So he lays down the four terms of this contract, giving more value to how leaders ought to be.

 

On to another great person who talks about the value of developing people, Roger Salam talks about teaching and learning. He is an award-winning speaker, bestselling author, consultant, and the Chairman and Founder of The Winners’ Circle International Inc.—an invitation-only mastermind. He shares about what separates his Mastermind from the rest while giving and recommending books he has read that taught him as well about personal development.

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Inspiring Employees to Innovate Requires Removing Barriers

Attend any leadership conference, and the buzzword will be innovation. The focus on artificial intelligence has made it inevitable. To be truly innovative requires employees who embrace the ability to question processes and policies. It is also essential for employees to feel confident their organization’s culture provides a haven for inquiry and discovery.

Some of the top research organizations have concluded that the need for innovation will require adaptability to focus on skills needed to compete. The McKinsey Global Institute conducted a study of more than 3000 c-level executives in seven countries in 2018, and they found executives believe there will be a need for more advanced technological and cognitive skills; there will be an increase in emphasis on team-based work; nearly 20% of companies believe their executives lack the knowledge to adopt artificial intelligence; and competition for skilled workers will increase, with firms who are early-adopters of automation likely to snag the best talent.

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Opportunity Cost and Its Relationship to Curiosity at Work

When recently researching content for my work on curiosity, I was reminded of the importance of opportunity cost. For those not familiar with the expression, it means, “the loss of potential gain from other alternatives when one alternative is chosen.” In other words, what do you give up when you make a choice of one thing over doing something else? I meet many people who become paralyzed in their decision-making process because they find weighing alternatives challenging. However, what they might forget is that indecision is a decision.

In business leaders, often think about the benefits, profits, and values of actions and choices, but they often overlook how opportunity costs can be associated with people. If people’s skills are under-utilized and they are not aligned to jobs that match their interests, it is essential to consider the opportunity cost involved.

That is why it is important to consider the value of curiosity. I found that four factors hold people back from their natural levels of curiosity. These include fear, assumptions, technology, and environment. Fear can keep people from asking questions, from researching opportunities, and from exploring their natural creativity. Assumptions that employees might not like an activity or might not be good at it can keep people disengaged from improperly matched jobs. Inability to understand technology or fear of it is often overlooked. A culture or environment that does not promote curiosity can be the one thing that keeps the competition one step ahead in the race.

The opportunity cost of not developing curiosity in our workforce can lead to catastrophic results to the economy. Employees will need to learn new skills as technology replaces less-skilled labor. Organizations might have other opportunities for people who show initiative and creativity. Individuals who fear their jobs could be in danger, need to develop foresight to be proactive to change and become indispensable to organizations.

Steve Jobs, Bill Gates, Warren Buffett, Einstein, and others have all credited curiosity with their success. This experience drove me to determine how to ignite that desire in other people. What I discovered was that it was not enough to understand the value of curiosity; it was essential to determine the things that hold people back from being curious. That is why I created the Curiosity Code Index assessment to go along with the book, Cracking the Curiosity Code, to discover the things that impact curiosity and provide an action plan for how to improve.

Cracking the Curiosity Code and the CCI includes everything from:

  • How curiosity impacts engagement, creativity, innovation, and productivity
  • How fear, assumptions, technology, and environment (FATE) can impact curiosity
  • How to set strategies for overcoming the factors that hold people back

The book and assessment are due to be released by the end of 2018. To learn more and get notified of their release, please go to http://curiositycode.com. Consider the opportunity cost of not improving your curiosity. Can you, your company, and your employees afford it?