When your company encounters a crisis, does your entire team understand how to detect it, assess it, and respond in a way that increases stakeholder trust? Crisis management specialist Melissa Agnes is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks. Melissa shares that the thing that makes her giddy is helping organizations become crisis ready and build brand visibility so that they’re able to continue to create wonderful campaigns and creative ideas to extend their reach and brand awareness.
If you’re looking for ways to connect with consumers, you might want to talk with Jubair Jalil. He is the co-founder and CEO of MetaPair, an AI company which has revolutionized the way brands use content to connect with consumers. Jubair was born in the UK to an immigrant family and spent his teens building startups in the content space. He says if you think about it on a conceptual level, a business partnership is a bespoke financial arrangement. You just have to make sure that you’re aligned with a partner that can help you reach your target market.
Continue reading “Crisis Management with Melissa Agnes and Connecting With Consumers Using Content with Jubair Jalil” →