Discussing “Triggers” and “How Women Rise” With Dr. Marshall Goldsmith and Dissecting The COO Business Forum With Bill Shepard

TTL 209 | Triggers Book

Discussing “Triggers” and “How Women Rise” With Dr. Marshall Goldsmith and Dissecting The COO Business Forum With Bill Shepard

As we grow older, our level of aspiration can actually go down and down and down. But our little impact, it’s going up. Quit worrying about what you’re not going to change; what’s important in life now are the smaller things. One person sends you an email that says, “My life is a little bit better off because of something you did” – and surprisingly, that’s enough. Let’s face it: You’re not going to cure cancer. You’re not going to stop global warming by yourself. You’re getting older, but is there something else you can achieve? You can trigger change in business. Explore “Triggers” with Dr. Marshall Goldsmith, who authored and edited 36 books – which have sold over two million copies, been translated into 32 languages and become listed bestsellers in 12 countries. Along with Triggers, his two other New York Times bestsellers are MOJO and What Got You Here Won’t Get You There – the Harold Longman Award winner for Business Book of the Year. Both his books have been included by Amazon.com in the top 100 books ever written in their category.

There needs to be more attention to what the Chief Operating Officer (COO) does because a lot of people are confused by that sometimes. Bill Shepard explains that the CEO is responsible for doing the right thing and the COO is responsible for doing things right. The COO operates the plan, drives the execution, and orchestrates all the different divisions to pull off the execution of the business. And Bill should know: he founded and launched the COO Forum in 2004 in the San Francisco Bay/Silicon Valley Area. The association provides a forum for Chief Operating Officers and other Second-in-Command Executives; shares and develops best practices; and aims to improve the awareness of COO’s role within the greater business community.

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