A lot of sales books fall short because they are all filled with tips and tricks without offering insights into who the salesperson needs to be. You can have all the strategies in the world, but if you are not clear about who you are and who you are talking to, everything is for naught. Putting the heart in selling, Dr. Diane Hamilton is joined by the founder of the Shari Levitin Group and author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, Shari Levitin. Here, Shari helps us understand the importance of developing empathy in sales and why emotional intelligence is an important skill in this area. Plus, Shari also lets us in on the growth mindset, the call method, and the seven motivators—all vital to selling successfully.
Going further into the topic, Dr. Diane Hamilton also interviews David Bush—certified health and lifestyle coach, business coach, motivational speaker, and author—to talk about the importance of being good at communication to become successful. At the center of it is learning how to understand people, even before you wished to be understood. David shares with us how this skill has helped him become who he is now, especially with helping to understand what people wanted and get it faster, easier, or simpler than they could get it. Passionate about designing and living an extraordinary life, David goes above and beyond to make others succeed. He shares some of his ways with us, including the six questions to ask yourself to help you reach your goals.
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