What You Should Know About Push Notifications

What You Should Know About Push Notifications

 

Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK).  IpadAcademy.com explains, “Push notifications are a way for an app to send information to your iPad or iPhone even when you aren’t using the app.”  If you’ve noticed the number of email listed on your email icon, that is there due to a push notification.  That notification reminds you that you have mail without making you actually open up the application.

IOS (Apple’s system) is not the only one that utilizes push notifications.  Android and Windows smartphones also use them.  Check out:  Not all Push Created Equal.

Apple’s IOS system provides 3 types of push notifications.  To manage these notifications for an iPad or iPhone, you “Go to Settings > Notifications to choose the apps you want to receive notifications from. You can also select what form you’d like the notice to take – sound, badge, alert or banner, depending on the options the app includes.”  For more help, check out:  IOS:  Understanding Push Notifications.

Some push notifications may be very useful.  However, TheNextWeb explained push notifications need to be smarter.  Having the ability to adjust how they work may need to be adjusted.  Lifehacker explained that push notifications may not be the best thing.  In the article You Should Forget About Push Notifications for Your Email, author Adam Pash stated, “the vibrating pulse in your pocket indicating the arrival of a new email; the unpredictable “ding” from your desktop’s email notification; these things are killing your focus and destroying your ability to work to your capacity.”

Push notifications are an effective marketing tool. Check out the following video explaining why:

MobileMarketer warned that apps need to be pushy but not too pushy to be effective. “ONE-SIZE-FITS-ALL is not an effective strategy in any marketing channel. An effective push notification strategy should maximize the likelihood of message relevance and a beneficial value exchange between brand and customer.”

Related Articles:

Facebook Advertising Appeal

When a company like Facebook goes IPO, there is a lot of discussion about future potential for income.  One area where Facebook may increase revenue is through advertising.  Facebook took a big hit this week when GM killed a $10 million advertising campaign deal. GM claimed that Facebook ads were ineffective.  DailyFinance.com reported, “Click-through rates are much lower on Facebook than they are on the internet generally, or on Google (Facebook: 0.051%, Google: 0.4%, Average: 0.1%)”

One way for an ad to be effective is for it to reach the target audience.  Understanding a company’s target demographic is important.

According to Statista, “This statistic shows the age distribution of Facebook users in the United States as of April 2012. During that period of time, the majority of local Facebook users were between 18 and 24 years old. Furthermore, the most popular Facebook activities of U.S. users were posting on walls and checking the internal newsfeed.”

According to Facebook’s advertising Q&A area, there are some limitations regarding how advertisers may reach a specific demographic.  Other than age and birthday-specific advertising, Facebook targets based on location, interest, education and connection advertising.  This differs from Google that allows targeting by interest, keywords, remarketing, location and demographics.

BusinessInsider explained the difference between advertising on Facebook vs. Google in terms of reach and revenue.  “Total reach for Facebook is 51% of all internet users.  Total reach for Google is 90% of all internet users.  First quarter revenue for Facebook is $1.06 billion, down 6.5 percent year on year and down 32 percent sequentially.  First quarter revenue for Google is $2.09 billion, up 1 percent year on year and up 0.7 percent sequentially.”

Facebook is hoping to use friendships to sell products and brands.  Check out the following video to find out more about this and the importance of geofencing.  According to Amos Content Group, “A geofence is a virtual perimeter around a real area as in within a block of a restaurant. Marketers can use this location-based service to target a passersby who has opted in to send deals or information to smartphones.”  Facebook’s friendship-based approach could influence geofencing.

Related Articles:

Top Links Explaining Texting (SMS) and Short Codes

 

Just as Twitter has grown to be an important marketing tool, texting is not just for stating LOL anymore. There are some very important uses for texting, aka SMS (short messaging service). Check out some helpful links to explain texting terminology and uses:

  1. Donate to Charity – Pew Research recently reported that almost 1 in 10 Americans donate to charity through texting.
  2. Search Sites Like Google – By texting GOOGL (46645), you can search Google without opening your browser. Check out:  Six Things You Never Knew Your Cell Phone Could Do. Word/number texts like GOOGL (46645) are called common short codes.  Check out:  Basics of CSCs to find out everything you need to know about common short codes.
  3. Send and Receive Email – To find out how to use SMS to access email, check out:  16 Things You  Can Do With SMS Text Messages.
  4. Check the Weather – By texting 4CAST (42278), you can access weather forecasts.  Check out:  Five Great Things You Can Do With a Text Message For Free.
  5. Check Calendar – By texting GEVENT (48368), you can access your Google calendar and schedule appointments.  Check out: Ten Terrific Things You Can Do With Text Messaging.
  6. Track Packages – Your SMS can track your UPS, Fed Ex, DHL and other packages through TrackThis.  Check out:  Run Your Life with SMS:  10 Things You Didn’t Know You Could Do Via Text.
  7. Learn Texting Abbreviations – You may know LOL, but there is an entire site of information dedicated to explaining what all of those text messaging and online chat abbreviations mean and text message abbreviations.
  8. Text From a Computer – If you have a computer and someone’s 10-digit phone number, you can text them without needing a phone.  The following explains how to text people based on their carrier (i.e., Verizon, AT&T, etc.):  Text from a Computer.
  9. Create a Common Short Code (CSC) – You can create your own CSC campaign by leasing a code.  Check out:  Obtaining a CSC.  Remember the CSC is like GOOGL or 4CAST noted above.  Keep in mind that leasing the code is the first step. You’ll still need to negotiate agreements with each of the wireless carriers to activate your short code. To be part of the CSCA directory listing, click here.
  10. Enhance Business – Business can utilize short codes for contests, lead capture and more.  Check out:  Top 10 Business Goals Enhanced by Short Codes.

Related Articles

Top Links for Help with Deciphering Web Analytics

 

Sites like Alexa, Compete, Google Analytics and Quantcast can give some important data about website visitors.  If these were the only choices available, it might not be so difficult to choose the best tools for web analytics.  However, there are a lot of sites out there.  They may also have some techy jargon. Some terms that may be confusing to some who are trying to decipher the data include:

To explain the importance of the type of visitor, check out the article: Total or Unique Visitors:   What is the Difference? While many people focus on unique visitors, in an article titled Unique Visitors are not Everything, Jakob Nielson was quoted as saying, “Chasing higher unique-visitor counts will undermine your long-term positioning because you’ll design gimmicks rather than build features that bring people back and turn them into devotees and customers.”

To try and keep it all straight and pick the correct site based on individual needs, check out the following top 10 links with information about web analytics, explanations of popular tools and what they measure:

  1. Web Analytics Demystified – Unique visitors ONLY come in one size.
  2. Alexa Analytics Explained – Take a tour of Alexa’s analytics.
  3. Compete Analytics Explained – Where they get their data and PDF of methodology.
  4. Google Analytics Explained – FAQ for all Google Analytics issues.
  5. Quantcast Analytics Explained – FAQ for all Quantcast Analytic issues.
  6. Top 24 Web Analytics Software Packages – Top software packages explained.
  7. 11 Best Web Analytic Tools – Includes Google, Yahoo, Crazy Egg, Compete, and more.
  8. Alltop Web Analytic News – News about all analytic issues.
  9. Web Analytics Review – Side by side comparison of top web analytic tools.
  10. Yahoo! Analytics Explained – FAQ for all Yahoo! Analytics issues.

Related Articles