Facebook announced a new feature that will allow for people to expand their exposure on Facebook. People can subscribe to your feed if you set it up for them to do so. This is a useful tool for companies who have a profile but not a separate Facebook page to promote. Without having a page set up, the profile site previously required an acceptance by the owner for people to view the content.
With the new subscribe feature, all that has to be done to allow others to view the profile, is for the owner of the profile to look for the word subscriptions under their profile picture. By clicking on that, they can enable others to see their updates.
This isn’t the only change announced by Facebook. According to TechCrunch, “In addition to Subscriptions, Facebook is also making it easier to tweak the amount and types of content that show up your News Feed. Now, when you’re viewing a user’s profile, you’ll be able to hit a button and choose from three subscription settings:
- All updates: Everything your friend posts
- Most updates: The amount you’d normally see
- Important updates only: Just highlights, like a new job or move
You’ll also be able to choose what kinds of content you want to see (for example, you could opt to block all game-related updates from one of your friends, but keep their photo updates).”