Importance of Facebook Like Button: Millennials and Women Likely to Hop On
Importance of Facebook Like Button: Millennials and Women Likely to Hop On
Businesses are increasing their presence on Facebook in hopes that users will pick the “Like” button about their company, product or service. This is becoming today’s “word of mouth” through technology.
A research brief from the Center for Media Research claims, “Apparently a consumer approval on social media trumps other messages when people want to show their support for local businesses. Leading ways that users show support are:
•75% of people tell their friends
•20% of people say they “Like” it on Facebook to show their support, compared with only 13% who write a review
•Millennials and women are even more likely to hop on Facebook
•40% of people under 35 “Like” a business; 49% in the 18-24 group, versus 18% who said they would write a review
•25% of women hit the “Like” button, versus 11% who write reviews”
This does not mean that Facebook will capture all business. “The study also showed:
•52% of adults under 35 visit more than two websites before checking out a local business
•63% of respondents under 35 head to Google
•24% visit Facebook;
•21% look at reviews sites and
•17% clicked on the first link on the search results page
•8% of people said a deal is the number one thing that influences them to try a local business”
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Google and Facebook April Fool’s Day Jokes
On April Fool’s Day the Internet is full of contributors trying to play on our gullibility. Facebook has its share of people listing today as their birthday or reporting unusual updates. The following is Google’s attempt at playing the game:
[youtube http://www.youtube.com/watch?v=Bu927_ul_X0&w=640&h=390]Related Articles
Google, Twitter and YouTube Helping Japanese Earthquake Survivors Find Loved Ones and Shelter
Google’s person find is an online tool dedicated to helping Japanese earthquake survivors find their loved ones. This tool was developed after the 2010 earthquake in Chile and was used in the New Zealand earthquake as well. Bloomberg reported, “The Google Person Finder service, which collects information about people’s locations and their safety status, is intended to help users find out if their friends and families are safe,” Visit the Google Person Finder 2011 Earthquake site here.
Google reported, “Searching the Internet on sites such as Google, Twitter and their local variants has become more effective in finding loved ones than sifting through wreckage following Japan’s devastating tsunami.”
Youtube has also set up a channel to help victims communicate. This channel contains messages to help survivors find shelters and others affected by the earthquake.
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- Google Launches Person Finder Tool In Wake of Japan’s Historic Earthquake (businessinsider.com)
Blog Overload: Who Has Time to Read it All?
There is no question that the blogosphere is growing. According to webdesignerdepot “WordPress has statistics for both WordPress.com (15.1 million blogs and counting) and self-hosted WordPress installations (17.4 million active installations), which gives part of the picture. There are more than 10 million tumblogs on Tumblr. Blogger doesn’t offer any public statistics on how many blogs they host. Technorati is currently tracking more than 1.2 million blogs. And there are likely millions of other blogs out there hosted on other services like Movable Type, TypePad, Expression Engine, and other CMSs.”
There is no shortage of blog search engines to find blogs that contain information of interest. There are also lots of articles by sites like Forbes and others who occasionally list their idea of top blogging sites. Google and Google News features can be incorporated into an iGoogle page, and can be another way to keep up with topics to follow.
With all of this information out there, who has time to read it all? Bloggers know it can be good form to make comments on others’ blogs. However, finding the time to not only read these blogs but formulate insightful comments may be difficult. Even if people find a good blog to follow and subscribe to their RSS feed, as sites continue to be added to the feed, the feed reader may have more information than people have time to visit.
There has been speculation about when blogging popularity will die down. The latest discussion is whether Facebook will replace blogging and company websites. Cnet reported, “Even if Facebook doesn’t somehow supplant lots of Web sites, though, there’s no denying the social network is becoming more important to marketing, and it’s adapting to the idea.
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Is Facebook and Twitter Keeping You Out of College or Helping You Get In?
Employers often use Google or other online research sites to find out about prospective job applicants. If there is embarrassing or incriminating information out there, it may not just be prospective employers that find it.
Universities are also performing online searches on prospective students. According to Latimes, “College admissions officials look up applicants on Facebook and Twitter, experts say. Details revealed through social media can make or break a good impression.”
Keep in mind, social media can be a way to have employers and universities find out good things about you as well. In the Latimes article the editor of StudentAdvisor “suggests following the school’s Twitter feed or “liking” its Facebook fan page. Students also can post a video resume on YouTube or blog about volunteering efforts or other extracurricular activities and provide a link on their applications.”
For more information, check out the Online Reputation Guide.