Have you Googled Yourself Lately? Why LinkedIn and Google are Important for Your Job Search

Have you Googled Yourself Lately? Why LinkedIn and Google are Important for Your Job Search

If you are looking for a job, you probably have looked at getting on LinkedIn and some other social networking sites.  If you have created a LinkedIn profile, it should show up on Google’s search engine. 

In some recent talks I gave to job-seekers, I asked my audience if they had Googled themselves.  Surprisingly, not as many people as you may think have done this.   In my book, How to Reinvent Your Career, I discuss the importance of Googling your name to see what it displays.   You can be sure that employers will do this.

It is nice that search engines like Google can help people find you.  One way to help improve being found is to be on LinkedIn.  There are other benefits to being on LinkedIn. According to a recent article in WSJ.com, “One of the least recognized aspects of LinkedIn, says founder Reid Hoffman, is the fact that it allows people to help other people.” I personally like the Q&A feature of LinkedIn for this reason.  Not only can you ask a question, but you can offer your expertise and help others. 

According to Hoffman, Linkedin is an important part of the career search.  I agree.  He also asked an important question: “There are millions of other people out there. What do you do to put yourself in the right place for people to find you?”

I often give advice for things you can do to be found.  LinkedIn is high on my list.  However, if you are interested in finding out more ways to be found, check out some of my career videos

How to Get a Job by Understanding  Emotional Intelligence

How to Get a Job by Utilizing a SWOT Analysis

How to Get a Job by Utilizing Camtasia and Powerpoint

How to Market Yourself by Using Social Media

How to Get a Job Using a Personal SWOT Analysis

In a recent talk I gave to CareerConnectors, we discussed how you can use a personal SWOT analysis to help you realize your strengths and weaknesses.  This information can be very helpful  in determining things to put on your resume and can also help you discover areas where you may need to improve.

How to Get a Job Showcasing Your Abilities Using Camtasia, Powerpoint and Youtube

In my presentation yesterday at the CareerConnectors.Net workshop, I presented several different examples of how to market “you” as the product in order to get a job. If you are interested in learning how to use Camtasia with Powerpoint to promote your abilities and showcase them on Youtube, check out the following video based on information in my book, How to Reinvent Your Career:  Make Money Doing What You Love.  I am definitely going to be looking for a new video recorder though as this one crunched the screen, making it and me more compressed and wide.  If anyone has a good recommendation for a video recorder, I’d like to hear about it. . .

Top 15 Jobs in America

In researching information for my book, How to Reinvent Your Career, I found it interesting to see the types of jobs that are no longer on the market due to changes in technology.  Just as jobs are disappearing, others are being created as well.  If you are interested in seeing what the top most popular jobs in the US are, check out the recent article by jobs.AOL.  According to their report the top 15 jobs include:

1.  Retail Sales

2.  Cashiers

3.  Office Clerks

4.  Food Preparation and Service Workers

5.  Registered Nurses

6.  Waiters and Waitresses

7.  Customer Service Reps.

8.  Material Movers

9.  Janitors

10.  Stock Clerks and Order Fillers

11.  Secretaries

12. Bookkeeping, Accounting and Auditing Clerks

13. General Managers

14.  Tractor-Trailer Truck Drivers

15.  Elementary School Teachers

To find out more specifics about what these jobs pay and education requirements, check out the article by clicking here.

Find Out How Much Jobs Pay

imagevia sixapart.com
In a presentation I gave the other night, someone in the audience asked if there was any questions you should not ask in the job interview.  One thing that many career experts will tell you is not to bring up money.  How then, are you supposed to know if the job is something you even should be considering?  There is a way to get an idea of what you can expect in terms of pay from a specific company.  The site is SimplyHired.  I used to use Salary.com quite a bit when I worked in loans and underwriting.  What is nice about SimplyHired, though,  is that it gives some more specific information about individual companies. 
 
I thought I would put it to the test by looking  AstraZeneca.  I chose that company since I worked there for so many years and was curious about the accuracy of SimplyHired.  This is what they showed:

Average Astrazeneca Salaries in AZ

 

astrazeneca

$65,000    

Average Google Salaries in AZ

 

google

$52,000    

For GoDaddy:

Average Go Daddy Salaries in AZ

 

go daddy

$20,000    
 
For Insight:

Average Insight Salaries in AZ

 

insight

$64,000    

 

Top 10 Ways to Find a Job or Have a Job Find You

With the current job market, people are looking for unusual ways to stand out in the crowd.  I recently gave a presentation at a local university where I explained the job searching tips I discuss in this article.  To see that actual live presentation, click here.

If you are not utilizing some of the following ways to showcase your talents to prospective employers, you may be missing the boat.  Here is my top 10 list of things you need to be doing if you are looking for a job.

1.  Research Top Career Sites like Monster, CareerBuilder, etc. Look for sites specific to the industry in which you want to work.  For example, there are pharmaceutical-specific sites like Medzilla or higher educational-specific sites like HigheredJobs.  Update your information with each of these sites and set up searches so that jobs are sent to you as they become available.  

2.  Utilize Camtasia and PowerPoint to showcase your abilities.  If you know how to create a PowerPoint presentation, then it can be quite simple to use a software package like Camtasia to have voice-over capabilities to make your presentation have more depth.  These presentations can be showcased on many different sites including your blog or website if you have one.  One of the best places to showcase your talents with the final presentation product is through Youtube. For an example of one I’ve made, click here.

3.  Utilize Youtube to present “you” as a viable product.  If you have created a video or a Camtasia/PowerPoint presentation mentioned previously, Youtube is the place to upload it for maximum exposure.  If you have a skill that is visual such as ability to work in Photoshop, you can create print screens of your work and incorporate them into your presentations. 

4.  Google Docs is very much like PowerPoint but it can be seen by people on the Internet as well as be imported into your Linkedin Profile. To see an example of one I have created, click here.

5.  Prezi is also similar to PowerPoint in that it is presentation software.  The big difference is how it displays your information. This web-based program can show things in a non-linear fashion.  If you haven’t had a chance to view a Prezi presentation, check one out by clicking here.

6.  Blogging is a great way to get your presence known on the Internet.  Sites like WordPress are free and easy to set up.  You can link your blog to several other networking sites to capture the attention of those on Facebook, Twitter and many more sites.

7.  LinkedIn is probably one of the best sites you can use to get exposure to people and showcase your talents.  Utilize their Q&A area to become an expert.  Sign up for groups to meet others that could hook you up with opportunities.  Import your Google Docs, WordPress blogs and other information to showcase your abilities.  Tie your status line into Twitter to get more exposure.

8.  Facebook is also an important place to network. You can create a professional page for your work or display your products that you are promoting. 

9.  Twitter can also be a useful way to have others learn about what you are doing professionally.  Be sure you tie in your other sites links to Twitter.  Use programs like bit.ly to shorter any web addresses to fit your message on Twitter.

10. Old Fashioned Networking is still important.  Always have your business card with you.  Talk to everyone you know and talk to people you don’t know.  If you are sitting by someone on an airplane or standing in line to buy something, you just might find that the person you meet has connections.  Have your business card ready!

For more articles to help you, see:

How to Get a Job Marketing You as the Product

Click on the picture below to watch the video of Dr. Diane Hamilton’s presentation:  “How to Get a Job Marketing You as the Product”:

11 Practical Business Uses for LinkedIn, Facebook and Twitter: Business Collaboration News

Check out the latest article by gigaom.com.  It contains some very useful suggested uses for some of the more popular social networking sites.  It ties in nicely with what I wrote about in my book, How to Reinvent Your Career.  This article has to do more with businesses utilizing these sites.  These same tactics can be used for the individual looking to be noticed.

For more articles about utilizing social networking for self-promotion and career advancement, click here.

See Gigaom.com’s list of some basic ways to use LinkedIn, Facebook and Twitter for specific business activities.  To see the eleven uses, click here:  gigaom.com

Employers Using Skype for Interviews

If you are looking for a job right now, you may be surprised to find out that your interview could occur through video-related software such as Skype.  In order to reduce costs, many employers are doing more and more through the use of video.  It works out well for both parties.  The prospective employee may actually be able to do their job interviews from home. 

If you are going to be interviewed in this manner, be sure you are prepared.   For a great article on how to prepare for your interview on Skype, check out the following by e.how.com:

Succeeding in a Skype interview takes as much preparation, if not more, than a regular interview.

Succeeding in a Skype interview takes as much preparation, if not more, than a regular interview.
Skype.com
User-Submitted Article

With companies slashing expenses in every which way these days, many are now preferring to interview job candidates online using applications such as Skype. With face to face interaction still intact, hiring managers can eliminate the costs associated with flying out candidates while maintaining the considerable benefits of having a face-to-face conversation.

Difficulty: Moderately Challenging

Instructions

Things You’ll Need:

  • A computer equipped with a webcam, microphone, and Skype
  • Appropriate interview attire
  • As isolated room with adequate lighting, lacking any distractions
  1. First, remember this is a REAL interview! Do not be tricked into thinking that preparation is not required since the interview will be done online. Though there are some tricks to Skype interviews listed below that are not available in an on-site interview, hiring managers will still be choosing individuals that they perceive as most qualified for the job. Thus, PREPARE for the interview in advance. Call the company or asking the hiring manager what would be the appropriate dress for the interview for you to best fit in with the company’s culture (if you do not know already).
  2. If possible, test out your computer set-up days before the interview is set to take place. If possible, use an ethernet cable to access the web; relying on Wi-Fi during an interview is a risk that should be avoided at all costs. Also, make sure there is plenty of lighting in the room, so that the hiring manager can clearly see your face. Free the room of any unnecessary distractions (for instance, a red umbrella or green coat hanging in the background), but it is okay for there to leave non-distracting objects up (such as a clock, a table, etc.). Test the call with another friend to make sure no minor details need to be adjusted (such as the distance between you and the screen).
  3. Try to get the computer’s webcam high enough so that it is eye-level with you. Some laptops naturally require the user to look down at the camera, and that look is typically not as flattering for an interview as the eye-level approach. This can be achieved by a variety of creative means, but if you have some sort of laptop or computer stand, that would be best.
  4. Get there early! Log onto Skype approximately 15 minutes before the interview start time. If the hiring manager is already online, they will be impressed that you have shown up for this virtual interview early. If not, they will still notice you were already online when they got on.
  5. Be professional, but be yourself! Don’t get nervous; demonstrating confidence can sometimes be one of the deciding factors to who the company chooses for the job. Try not to refer to notes (see tip below), however, feel free to write down anything the interviewer might say. Also, it is appropriate to look at the video feed of the interviewer while they are talking, however, it is imperative that you speak to them by looking at the webcam. This will give the impression of eye contact, which is a major selling point in any interview.

Changing Careers: Get The Help You Need

With the recent release of my latest book, How to Reinvent Your Career, I’ve had a lot of people writing and asking me questions about how to make some career changes.  According to an article in the Independent.co, this is a big time for career changers. In that article, author Russ Thorne stated, “If you’re thinking about changing careers, you’re not alone: according to some recruiters, this is the busiest time of year for job changes, prompted by months of summer reflection. However, a total career change demands more than planning a valedictory leaving do: research, networking and training or voluntary work experience will boost your chances of standing on the other side checking out the color of the grass.”

I discussed a many of these ideas in a recent radio interview with Anna Banks.  It is very important to have a plan.  Probably one of the biggest mistakes I see people make is to not have goals written down with clearly measurable ways of attaining those goals.

One of the chapters in my book is titled “The Product Is You”.  I often write and speak about how you must see yourself as the product and market your skills.  Part of preparing to do that is to do a personal SWOT analysis.  For those of you who have not taken many business courses, SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  Companies analyze these things on a regular basis.  I think individuals need to do the same thing. 

After self-analysis, you must also be sure to find ways to stand out in the crowd.  There is a lot of competition out there for the few coveted jobs.  I recommend reading some of the following articles to help you with social networking to get noticed and find your dream job: