Dr. Diane Hamilton's Blog

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Unusual Uses for QR Codes in the Classroom and Job Market

  QR codes are those little barcode looking squares that are popping up everywhere.  They are an excellent marketing tool.  They have some unique applications as well.  The article 50 Great Ways to Use QR Codes in the College Classroom lists some unusual uses...

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How to Use QR Codes on Your Resume and Business Cards

QR codes are the latest thing in marketing.  They are in the newspapers, on billboards and on just about every kind of marketing material you can imagine. Now you can utilize this amazing new technology to make your business card and/or resume stand out from the...

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Neuromarketing: The Future of Advertising

via threeminds.organic.com In Morgan Spurlock’s movie, The Greatest Movie Ever Sold, there is a scene where they discuss neuromarketing. Spurlock is put into an MRI machine and shown product images.  The information obtained showed dopamine was released when he looked...

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Loss Leaders and the Old Bait and Switch

via google.com Go Daddy is in the news right now due to their consideration of global expansion. One of the ways they have become so successful is that they utilized a marketing technique where they offered a “loss leader”.  For those who have not taken a business...

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Importance of Customer Relationship Management (CRM)

Anyone who has taken a business course has probably seen the acronym CRM. CRM stands for Customer Relationship Management and refers to ways of keeping track of interactions with customers.  However, it is much more than that.  Bain.com does a nice job of defining...

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Top Branding Failures

Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking.  Effective branding is crucial for a company’s success.  The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or...

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What’s in a Name? Famous Marketing Translation Blunders

If you are considering marketing your product internationally, there are a lot of things you must consider when naming your products or creating your slogans. It may surprise you to learn that some major companies have had some huge product failures because they...

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Negotiation Skills For Business With Chris Voss

You can’t avoid negotiations in any line of work, especially in business. Whether it’s negotiating a business deal or negotiating your salary, you need to know how it works. You need to know how many questions you need to ask, how to get in their head, and more. Join...

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