QR codes are those little barcode looking squares that are popping up everywhere. They are an excellent marketing tool. They have some unique applications as well. The article 50 Great Ways to Use QR Codes in the College Classroom lists some unusual uses...
Dr. Diane Hamilton's Blog
A Revolution in Hiring and Working with Eva Andres of Juniper Networks
How to Use QR Codes on Your Resume and Business Cards
QR codes are the latest thing in marketing. They are in the newspapers, on billboards and on just about every kind of marketing material you can imagine. Now you can utilize this amazing new technology to make your business card and/or resume stand out from the...
Neuromarketing: The Future of Advertising
via threeminds.organic.com In Morgan Spurlock’s movie, The Greatest Movie Ever Sold, there is a scene where they discuss neuromarketing. Spurlock is put into an MRI machine and shown product images. The information obtained showed dopamine was released when he looked...
Loss Leaders and the Old Bait and Switch
via google.com Go Daddy is in the news right now due to their consideration of global expansion. One of the ways they have become so successful is that they utilized a marketing technique where they offered a “loss leader”. For those who have not taken a business...
Importance of Customer Relationship Management (CRM)
Anyone who has taken a business course has probably seen the acronym CRM. CRM stands for Customer Relationship Management and refers to ways of keeping track of interactions with customers. However, it is much more than that. Bain.com does a nice job of defining...
Facebook and Twitter Getting Free Advertising through Redirection
Have you noticed lately how many companies post somewhere in their advertisement that they have a Facebook or Twitter page? Perhaps you have seen wording like: “Follow Us on Facebook” or “Follow Us on Twitter”. Imagine if your company was mentioned like that on...
Top Branding Failures
Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking. Effective branding is crucial for a company’s success. The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or...
Facebook, Google and Bing: When Companies Become So Popular Their Names Are Used as Verbs
If a company has its name used as a verb, its popularity is undeniable but it may also be problematic. Although Google is a company name, it is not unusual for it to be used as a verb, as in someone is going to “Google” something. Google and Facebook are listed as...
What’s in a Name? Famous Marketing Translation Blunders
If you are considering marketing your product internationally, there are a lot of things you must consider when naming your products or creating your slogans. It may surprise you to learn that some major companies have had some huge product failures because they...
YouTube Uploads 35 Hours Of Video Every Minute — InformationWeek
image via textually.org You may already know that Youtube is extremely popular, but a recent article from informationweek.com really spelled out the numbers. Think about this . . . according to that article: In March, users uploaded more than 24 hours of video per...
Recent Posts
Vulnerability and Curiosity: Challenging the Status Quo at Cardinal Health
Our guest today is Ola Snow, Chief Human Resources Officer at Cardinal Health. Ola oversees the company’s Human Resources, Diversity, Equity and Inclusion, Community Relations, Communications, Environmental health and Safety, Security, Real Estate, Facilities and...
Negotiation Skills For Business With Chris Voss
You can’t avoid negotiations in any line of work, especially in business. Whether it’s negotiating a business deal or negotiating your salary, you need to know how it works. You need to know how many questions you need to ask, how to get in their head, and more. Join...
Compact Guide To Excellence: Helping Leaders See What Truly Matters With Tom Peters
Tom Peters illuminates this episode with his wisdom by sharing his new book, which was inspired by Excellence Now: Extreme Humanism. Tom, the co-author of Compact Guide to Excellence, shares the guidebook for leaders in the workplace to urge them on what truly matters...
Nurturing Wellness through Empathy and Connection with Metlife’s Chief HR Officer Susan Podlogar
Our guest today is MetLife EVP and Chief HR Officer Susan Podlogar. In this episode, our discussion focuses on MetLife’s wellness programs and initiatives. Susan provides actionable steps you can take to start building your own company’s wellness culture, which is...
Docusign’s Unusual Values: Trusted, Loved, Responsible with Joan Burke, Chief People Officer
Our guest today is DocuSign’s Chief People Officer, Joan Burke. In this episode, we discuss DocuSign’s unique core company values: Trusted, Loved, and Responsible. Joan tells us how and why these values are kept top-of-mind for every decision around how they treat...