Image via mashraqi.com Think of why you check your Facebook right now? Is it to see what people are talking about? Is it to see if it’s your move on Scrabble? Well, now you have a really good reason to check in. Facebook just added a new service that will allow...
Millennials in the workforce are the focus of many articles lately. I deal a lot with post-boomer generations due to the fact that I teach for several different online universities. Millennials have been singled-out as having different personality issues. In all...
I often write about the post-boomer generation and personality assessments. I found an interesting press release about a study by Levi's, about the challenges faced by the millennial woman. In our book, It's Not You It's Your Personality, Toni Rothpletz and I write...
It’s hard not to like the new Old Spice ads. I have to admit, when I think of Old Spice, I think of an older product that was around when I was a kid and associate it with older men or as a kind of cheaper product you’d find at drug stores. Since I teach a lot of...
image via online.wsj.com I saw the above chart today from eMarketer and it surprised me a bit. I hear so much about Google adwords that I expected their income from ads to be higher. How does advertising with Yahoo differ from Google? I found an interesting...
I often write and speak to groups about how to use social networking to find a job and market one’s skills. In my book: How to Reinvent Your Career, I often write and speak about using social networking to find employment. In the marketing courses I teach, we...
I teach several different marketing and advertising college courses. It can be a challenge to keep up with all of the different social media advertising trends. Companies want to be able to know that their message is being seen. One way to find out if your message...
In our book It's Not You It's Your Personality, Toni Rothpletz and I write about the needs and preferences unique that the millennial generation. I recently found a millennial marketing site. It includes an interesting compilation of articles based on that group's...
I often teach marketing courses where we discuss the use of websites to promote products. In one class, I have students compare two different online malls to see their reaction to them. Without exception, all students prefer one of the sites over the other. Here...
Yahoo Finance posted an interesting article by Bloomberg Businessweek recently about popularity of items we purchase. In my marketing courses I teach, we often discuss what makes a product more or less successful. Do you ever look at products out there and think . ....
Our guest is Andrea Alexander, Chief People Officer at Rent the Runway. Andrea is a huge believer in social capital and the important contributions it makes in workplace culture, and is focused on creating programs to help employees develop social capital despite...
If you want to achieve smooth cashflow to support your lifestyle for years, give everything you can to build a sustainable business. Dr. Diane Hamilton explores the right way to establish such a venture with Meg Taylor Morrison, a science...
Years ago, autonomous vehicles could be thought of as nothing but fiction. As technology advances, more and more people have been cozying up to self-driving cars and their positive impact on the environment. Jeffrey Bleich, the Chief Legal Officer for Cruise,...
Beauty comes from within—a phrase we often hear to motivate us when insecurities attack. But there’s more to it than what we often think. In this episode, Hitendra Wadhwa, educator, speaker, and founder of the Mentora Institute, takes us deeper within. He talks about...
What an incredible conversation I had with Zaina Orbai who is the Chief People Officer at The RealReal on Leader’s Playbook, which is part of Global Mentor Network. Thuy Vu and I take turns hosting and we learn so much from the best of the best in HR leadership. I...