It’s hard not to like the new Old Spice ads. I have to admit, when I think of Old Spice, I think of an older product that was around when I was a kid and associate it with older men or as a kind of cheaper product you’d find at drug stores. Since I teach a lot of marketing classes, I was curious to see how those very fun and popular ads are affecting the sales of Old Spice.
As of July, Old Spice sales have increased 107%.
In her new analysis of the Old Spice video push, Adweek’s Eleftheria Parpis has this summary: “According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.”
For some fun short Old Spice clips, check out this compilation put together by adweek.blog.
Also check out Mashable’s Top 10 Funniest Old Spice Guy Responses by clicking here.
- Hey Old Spice haters, sales are up 107% (adweek.blogs.com)