Connecting through meaningful advertising is a key element of any real estate business. However, how we think about buying has greatly changed because of the new models and technology, thereby making advertising rather challenging. Digital expert Mitch Joel shares his observations on how advertising works from a consumer and advertiser’s perspective. Mitch is the Founder of Six Pixels Group, an advisory, investing, and content-producing company that is focused on brands, commerce, community, and what’s next. He offers some tips on how brands and consumers can use technology to efficiently connect with each other, and touches on the importance of evaluating and understanding various audiences before creating a marketing or advertising campaign.
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