Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking. Effective branding is crucial for a company’s success. The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or...
As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful. With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t. One of my...
It’s hard not to like the new Old Spice ads. I have to admit, when I think of Old Spice, I think of an older product that was around when I was a kid and associate it with older men or as a kind of cheaper product you’d find at drug stores. Since I teach a lot of...
I teach several different marketing and advertising college courses. It can be a challenge to keep up with all of the different social media advertising trends. Companies want to be able to know that their message is being seen. One way to find out if your message...
How to Ensure You’re Not Just another Resume In The Pile: Leverage curiosity in job searches: Learn how to ask smart questions, show genuine interest, and offer fresh ideas to demonstrate your unique value to employers. How Organizations Can Promote Tech...
Check out my latest article on Forbes, 5 Proven Ways To Leverage AI And Curiosity For Continuous Learning: Click here
Check out my latest article on Forbes, Nurturing Emotional Intelligence And Curiosity In Your Team: Click here
Check out my latest article on Forbes, How Curiosity Shapes Your Personal Brand And Makes You Indispensable: Click here
Discover the power of applied creativity, where intentional curiosity sparks innovation and propels leadership. In this episode, our guest is the one and only creativity strategist Natalie Nixon, the founder of Figure 8 Thinking, and "the creativity whisperer to the...