Facebook Better for Following Blogs than RSS

Facebook Better for Following Blogs than RSS

 

Facebook has made it so much easier to follow just about anything.  RSS feeds and Twitter are still an option for many people. However, with Facebook, once someone “likes” a page, it shows up in their feed on their homepage whenever anything from that page is updated.  Unlike Twitter and RSS feeds, on Facebook, it is easier to see pictures and information.

It is simple to create a Facebook page that includes links to blogs like this one.  What I think is great about a Facebook page is that I can incorporate links to this blog, to my other blogs, and any other sites.  It is an all-in-one spot to access information. To see my Facebook page, click here.

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Facebook Now Allows Subscriptions to Your Site

Facebook announced a new feature that will allow for people to expand their exposure on Facebook.  People can subscribe to your feed if you set it up for them to do so.  This is a useful tool for companies who have a profile but not a separate Facebook page to promote.  Without having a page set up, the profile site previously required an acceptance by the owner for people to view the content. 

With the new subscribe feature, all that has to be done to allow others to view the profile, is for the owner of the profile to look for the word subscriptions under their profile picture.  By clicking on that, they can enable others to see their updates.

 

This isn’t the only change announced by Facebook. According to TechCrunch, “In addition to Subscriptions, Facebook is also making it easier to tweak the amount and types of content that show up your News Feed. Now, when you’re viewing a user’s profile, you’ll be able to hit a button and choose from three subscription settings:

  • All updates: Everything your friend posts
  • Most updates: The amount you’d normally see
  • Important updates only: Just highlights, like a new job or move

You’ll also be able to choose what kinds of content you want to see (for example, you could opt to block all game-related updates from one of your friends, but keep their photo updates).”

Related Articles

 

Social Media Presence Able to Continue Virtually After Death

Adam Astrow stated some interesting social media statistics in his recent TED.com presentation titled After Your Final Status Update. His talk was about what happens to your social media presence after you die and whether it can be saved in a virtual personality.

He cited some pretty interesting numbers for how much data is being uploaded to Youtube, Twitter and Facebook and claimed that that data could possibly be used to create a presence after one has passed away. 

He pointed out that there are already some sites and apps that can create postings for people post-mortem. There is an “If I Die” app can that can create video to be posted on Facebook after one’s death.  There is a site called 1000 Memories that states, “1000memories is a free site that celebrates the lives of people who matter most – our friends and family, past and present. We help bring the albums, scrapbooks, and photo-filled shoeboxes of our lives out of the closet and into an online, shareable space where they can be remembered and celebrated, together in one place.”

Although one may have passed on, their lives can be remembered indefinitely through the use of technology.

How to Find Hashtags on Twitter

 

Hashtags are a popular way to start up a conversation about a specific topic within Twitter.  By putting the # sign before a subject, it creates a conversation that others can join.  For example, if I wanted to tweet about plastic surgery, I could include #plasticsurgery within my tweet and it would list my comment on the discussion being held within Twitter about that topic.   As you can imagine, a recent popular hashtag topic was #royalwedding

The challenge comes with finding all of the conversations you would like to join.  One site that is helpful is called What the TrendMediabistro.com reported, “What the Trend shows you the top hashtag and non-hashtag trending topics. It lists the 10 top trending phrases at any given moment on Twitter, along with a short description of each. Just underneath the written description is how long ago this phrase started trending, and when it received its description. What the Trend also shows you the top trending topics in several geographic areas. You can also view all of the trends from the past 24 hours, and sort by verified trends, explained trends and much more.”

Trendistic is another site that can tell you just how popular a hashtag is on Twitter.  If you type in the hashtag phrase into their search, it can tell you not only the most recent conversations about that phrase but also how active it has been for the last 24 hours, 7 days, 30 days, 90 days and 180 days. The site also gives embedding information so that you can put their charts on your blog or website.  Check out the right side of the main Trendistic site to see a list of the top trending topics.

Importance of Facebook Like Button: Millennials and Women Likely to Hop On

Businesses are increasing their presence on Facebook in hopes that users will pick the “Like” button about their company, product or service.  This is becoming today’s “word of mouth” through technology. 

A research brief from the Center for Media Research claims, “Apparently a consumer approval on social media trumps other messages when people want to show their support for local businesses. Leading ways that users show support are:

•75% of people tell their friends

•20% of people say they “Like” it on Facebook to show their support, compared with only 13% who write a review

•Millennials and women are even more likely to hop on Facebook

•40% of people under 35 “Like” a business; 49% in the 18-24 group, versus 18% who said they would write a review

•25% of women hit the “Like” button, versus 11% who write reviews”

This does not mean that Facebook will capture all business.  “The study also showed:

•52% of adults under 35 visit more than two websites before checking out a local business

•63% of respondents under 35 head to Google

•24% visit Facebook;

•21% look at reviews sites and

•17% clicked on the first link on the search results page

•8% of people said a deal is the number one thing that influences them to try a local business”

Facebook and Twitter Getting Free Advertising through Redirection

Have you noticed lately how many companies post somewhere in their advertisement that they have a Facebook or Twitter page?  Perhaps you have seen wording like:  “Follow Us on Facebook” or “Follow Us on Twitter”.  Imagine if your company was mentioned like that on everyone else’s advertisements and you didn’t have to pay for that.

This is something that is new in the advertising world.  In the past, you would see companies listing their websites to direct their business to their own companies.  They still do this, of course, but now they are also directing business to Facebook and Twitter to get people to come to their website indirectly. This redirection may have implications on web analytics, making it more difficult to know how many customers are seeing the company’s message.  However, the advantages for using sites like Facebook for advertising can be significant.  Tnooz.com reported, “With one in every 13 people on the planet using Facebook, the potential exposure that Facebook advertising offers can be massive, costing a fraction of what a TV advertising campaign might cost.”

This redirection of business is something that is growing.  It can be easier to get people to go to Facebook or Twitter initially due to their popularity.  Sites like bit.ly allow links to be shortened and more information to be included in a tweeted message.  This can also be useful for redirection to mobile devices.  Webupon.com reported, “Facebook and Twitter are two of the most user-friendly sites on the mobile web – and that’s great news for those who are going mobile with their websites, because it means people can right-click on bit.ly links in Twitter – and be automatically taken to a mobile version of your site, if they’re accessing it from Twitter.”

Sites like Facebook are helping increase what used to be called word of mouth advertising by allowing people to pick “I like” on a product page.  Trendwatching.com refers to the F-Factor involved here, meaning Friends, Fans and Followers on Facebook who can influence purchasing decisions. Check out an article by Converge2003.com that suggests there are 10 tactics to increase your number of Facebook likes.   For more information about adding a Facebook Like Button to your site, click here.

Marketing Yourself To Get The Job – Career Workshop

CareerConnectors.Net Workshop
Nov. 16 – 9:00 – 11:30 am (Gilbert, AZ)
 

Marketing Yourself as a Product to Get the Job

Agenda

 

 8:45 am       Registration

 9:00 am       Welcome and Intro, Jessica Pierce, JobSeekersAZ

 9:15 am       Marketing Yourself as a Product to Get the Job, Dr. Diane Hamilton

10:15 am      Industry Intelligence, Mary Wolf-Francis, City of Phoenix Workforce Connections

10:30 am      Banner Health is Hiring, Miranda Kistler, Recruiter

10:45 am      Ajilon Professional Staffing is Hiring, Morgan Carlson, Staffing Manager

11:00 am      New York Life in AZ, Emelie Shriner, Recruiter

11:15 am      Closing and Job Leads, Jessica Pierce

11:30 am      Breakout Sessions:  Resumes, LinkedIn, Hiring Companies, Speakers

  

Our jobleads change often, check them out:  CareerConnectors.Net

Follow us on Twitter

Connect to our LinkedIn Group:  CareerConnectors

Friend us on Facebook

 

11 Practical Business Uses for LinkedIn, Facebook and Twitter: Business Collaboration News

Check out the latest article by gigaom.com.  It contains some very useful suggested uses for some of the more popular social networking sites.  It ties in nicely with what I wrote about in my book, How to Reinvent Your Career.  This article has to do more with businesses utilizing these sites.  These same tactics can be used for the individual looking to be noticed.

For more articles about utilizing social networking for self-promotion and career advancement, click here.

See Gigaom.com’s list of some basic ways to use LinkedIn, Facebook and Twitter for specific business activities.  To see the eleven uses, click here:  gigaom.com

How to Check Your Retweets

As more people are entering into different areas of social media, it can be confusing to keep track of whether your message is being delivered.  If you are on Twitter, you can easily see who is retweeting your tweets.  Wow . . . that was a lot of T’s!

Once you are on your Twitter home page, if you look to the right side of your screen, under the home area, you will see a link about half way down the page that says retweet.  If you click on that, it will pull up a screen that looks like this:

If you click on the third tab, that will show you who has retweeted your tweets.  You should get a screen that looks something like this:

It is easy to check to see who is sending out your messages and which messages are getting the most focus.

Why Customers Subscribe and Unsubscribe to Facebook Pages

If you are trying to market your product or company on Facebook, you might be interested in why people decide to subscribe or unsubscribe to Facebook pages.  To read the entire article by Frank Reed at MarketingPilgram.com click here.

eMarketer reports on a survey conducted by DDB Worldwide and Opinionway Research in September tells the story that most Facebook brand followers are not researchers or self-starters.

The report also shows that Facebook brand attrition rates are at 36% and that number doesn’t include those who choose to hide brand updates from their Facebook newsfeed.

So why do people stop following brands on Facebook?