Forging a connection with a completely new generation through marketing can be a daunting task. Marketing to millennials is a completely different beast because of how new technologies changed the landscape of communication. Brian Fanzo, entrepreneur and CEO of iSocialFanz, demystifies inter-generational (and even intra-generational) communication. Good communication is absolutely essential, so how can a business keep up and keep in touch with a new generation of consumers?
Running a tight ship in a business can be difficult without the proper foresight and planning. Thinkers50 awardee Antonio Nieto-Rodriguez, author of The Project Revolution: How to Succeed in a Project-Driven World, discusses the intricacies and dilemmas of proper project management. At the end of the day, a poorly planned project is a poor project.
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