Employers often use Google or other online research sites to find out about prospective job applicants. If there is embarrassing or incriminating information out there, it may not just be prospective employers that find it.
Universities are also performing online searches on prospective students. According to Latimes, “College admissions officials look up applicants on Facebook and Twitter, experts say. Details revealed through social media can make or break a good impression.”
Keep in mind, social media can be a way to have employers and universities find out good things about you as well. In the Latimes article the editor of StudentAdvisor “suggests following the school’s Twitter feed or “liking” its Facebook fan page. Students also can post a video resume on YouTube or blog about volunteering efforts or other extracurricular activities and provide a link on their applications.”
For more information, check out the Online Reputation Guide.