Sherpa Bag: Turning A Passion Into A New Business With Gayle Martz

TTL 867 | Sherpa Bag

Sherpa Bag: Turning A Passion Into A New Business With Gayle Martz

How do you turn your passion into a new business? The show’s guest today is Gayle Martz, the creator of the Sherpa Bag for all the different modes of pet travel. Gayle shares with Dr. Diane Hamilton about her journey from jobless to successful entrepreneur. At the end of the day, Gayle explains, your idea means nothing. You need to do your research and lay the foundation to make it a reality. And if you fail, find another way! Do you want to know how Gayle made it? Tune in to find out!

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TTL 802 | Achieving Self Awareness

How Curiosity Plays A Role In Achieving Self-Awareness With Dr. Rebecca Heiss

Understanding oneself is one of the most important keys to growth and success. Unfortunately, many people don’t pay that much attention to achieving self-awareness, which hinders them from attaining bigger things and meaningful people connection. Dr. Diane Hamilton delves into this complicated yet colorful topic with keynote speaker and author, Dr. Rebecca Heiss. Together, they talk about how being curious can get you out of your comfort zone and “bite the lemon,” opening yourself up to feedback, change, and communication. Dr. Rebecca also explains how people can take advantage of her 360 self-awareness application, icueity, when getting into the journey of knowing oneself even deeper and embracing weaknesses at all levels.

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TTL 766 | Digital Transformation

Leading The World In Digital Transformation With Vladimer Botsvadze

As the world goes through an unprecedented digital transformation, more and more people are starting to realize how much power they can actually wield from their fingertips. Most of us have witnessed how the internet, social media, and mobile technology overtook all other forms of social and business interaction in just a few decades, and this transformation is only starting! Leading the world in this revolution is Vladimer Botsvadze, a globally-renowned, multi-awarded thought leader, social media influencer, digital marketing consultant, professor, keynote speaker, and media personality. Join in as Dr. Diane Hamilton picks his brain on several topics, including digital transformation, the role of curiosity, succeeding during the digital age, and social media strategies. This episode is going to be bombshell after bombshell of valuable and relevant information that you don’t want to miss!

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TTL 734 | Customer Centricity

From Product Centricity To Customer Centricity With Dr. Mary Ritz And Reaching Anyone At Any Level Online With Dan Portik

Businesses fall into the trap of loving their products too much that they forget about their customers. As a result, they create products that people don’t need and want. Moving you from a product centricity model into customer centricity, Dr. Diane Hamilton talks to Dr. Mary Ritz, owner and founder of Almenta International, as she takes us into the insights and wisdom from her book, Customer Centricity: A Sense Making Framework for Developing Economies. She discusses the importance of accounting for how customers are always changing and evolving, affecting your products in return. She then shares about the customer cycle, the differences in customer experience in other economies, and the ways to navigate your business in this current COVID-19 environment.

Putting your business up on social media is one thing. Reaching anyone online—no matter what level they are at—is another. This is one of the many struggles many businesses encounter when setting up their online presence. In this episode, Dr. Diane Hamilton brings over Dan Portik to help you do just that. Dan is the President of BVS Film Productions and the co-author of Fill Your Funnel: Selling with Social Media with Tom Hopkins. Taking us deeper into the online world, he shares with us his new book, The Secret Online Door, where he outlines in detail the successful online techniques he has used over the years to reach and negotiate with anyone at any level of success.

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How to Build C-Suite Connections:  Five Steps to Creating a Show             

I meet many people who want to sell their speaking and consulting services to businesses.  The hard part, for many, is how to reach the decision-makers at the top.  Many try writing books, blogging, speaking for free, holding webinars, creating video content, and a variety of other things to provide value. It all works, to some extent, but I have found the most valuable way for me to network is through interviewing on my show.  The interesting thing is, I initially had and still have no intention of using it for anything other than learning about some very fascinating people.  However, because my show has been so successful, people often ask me how I created it.  Therefore, I would like to share some of the things needed to create a show.

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TTL 554 | Achieving Success

Achieving Success Through Hard Work with Camilita Nuttall

Experiencing hardships can give you the motivation to pursue your dreams and goals and succeed in life. Camilita Nuttall, an international speaker and the Founder of Event of Champions®, shares her journey to success while inspiring us to find every possible way to achieve it ourselves. Camilita walks us through her humble beginnings that drove her to work hard and achieve all that she has right now. She gives the seven steps on how to improve sales, build brands, and build businesses to create the life of your dreams and live like a champion.

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Professors’ Media Choices in Online Classes

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There is limited research regarding the use of social media or other types of media in online courses. In 2013, I surveyed 110 adjunct professors from a Linkedin group to determine if they added media (including social media) to already developed curriculum. Due to the prevalence of online classes, it might help curriculum designers to determine media preferences. This type of study may also demonstrate the flexibility of online courses, the perception of content requirements in online courses, and professors’ best practices.

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How Businesses can Maximize Online Presence

 

While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter.  He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

Facebook allows for more of a conversation where businesses can reach customers on a consistent basis.  The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create.  Businesses can post interesting content so that people will want to interact on that page.  Facebook also allows companies to target specific demographics.

Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising.  This site allows potential advertisers see how the competition’s ads are performing.  They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad.  He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here:  Small Biz Tips from Top Tech Entrepreneur

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Brand Awareness: The Importance of Facebook

 

Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook.  Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat.  Gourmet Marketing explained, “Businesses carve out an identity and following of customers through Social Media…none is more central than Facebook.”

Seattle Local Marketing’s article Tips on How to Find Fans for Facebook Fan Page stated, “Why is Facebook so useful? If you want to pull a lot of people to look and find out about your business then, the best way is Google since majority of these people use this search engines. However, Facebook comes almost as second in being one of the most accessed sites in the world.”

Social Media Today recently ran an article titled 15 Ways to Use Facebook for Business.  By creating a Facebook page, businesses can create a forum for discussion, facilitate word of mouth, research and test-market products, list press releases, and even hold contests.

Simply Zesty’s article Beer Company Generations $50.7 Million from 400,000 Facebook Fans demonstrates the impact on Facebook fan pages. New Belgium Brewing, “recently surveyed their Facebook fans and found that on average, their fans are spending $260 annually on the company’s products. This equates to $50.7 million in annual revenue, with 400,000 Facebook fans spread out across their products. Not a bad return on investment, given that the company had invested just $235,000 in 2011 in social media campaigns.”

 

Related Articles:

What is Socialnomics?

 

In Erik Qualman’s 2010 book Socialnomics, he described how socialnomics exists “where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it.”

Social media is the new word of mouth.  Now that individuals look online to find out information about products from their peers, marketing has taken a new turn. Companies must create a social networking presence in order to survive.

Click here to see some examples of socialnomics in action.

The following video gives some interesting statistics about the social media revolution.

[youtube http://www.youtube.com/watch?v=fpMZbT1tx2o&w=560&h=315]