Achieving Success Through Hard Work with Camilita Nuttall

TTL 554 | Achieving Success

Achieving Success Through Hard Work with Camilita Nuttall

Experiencing hardships can give you the motivation to pursue your dreams and goals and succeed in life. Camilita Nuttall, an international speaker and the Founder of Event of Champions®, shares her journey to success while inspiring us to find every possible way to achieve it ourselves. Camilita walks us through her humble beginnings that drove her to work hard and achieve all that she has right now. She gives the seven steps on how to improve sales, build brands, and build businesses to create the life of your dreams and live like a champion.

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Professors’ Media Choices in Online Classes

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There is limited research regarding the use of social media or other types of media in online courses. In 2013, I surveyed 110 adjunct professors from a Linkedin group to determine if they added media (including social media) to already developed curriculum. Due to the prevalence of online classes, it might help curriculum designers to determine media preferences. This type of study may also demonstrate the flexibility of online courses, the perception of content requirements in online courses, and professors’ best practices.

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How Businesses can Maximize Online Presence

 

While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter.  He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

Facebook allows for more of a conversation where businesses can reach customers on a consistent basis.  The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create.  Businesses can post interesting content so that people will want to interact on that page.  Facebook also allows companies to target specific demographics.

Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising.  This site allows potential advertisers see how the competition’s ads are performing.  They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad.  He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here:  Small Biz Tips from Top Tech Entrepreneur

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Brand Awareness: The Importance of Facebook

 

Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook.  Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat.  Gourmet Marketing explained, “Businesses carve out an identity and following of customers through Social Media…none is more central than Facebook.”

Seattle Local Marketing’s article Tips on How to Find Fans for Facebook Fan Page stated, “Why is Facebook so useful? If you want to pull a lot of people to look and find out about your business then, the best way is Google since majority of these people use this search engines. However, Facebook comes almost as second in being one of the most accessed sites in the world.”

Social Media Today recently ran an article titled 15 Ways to Use Facebook for Business.  By creating a Facebook page, businesses can create a forum for discussion, facilitate word of mouth, research and test-market products, list press releases, and even hold contests.

Simply Zesty’s article Beer Company Generations $50.7 Million from 400,000 Facebook Fans demonstrates the impact on Facebook fan pages. New Belgium Brewing, “recently surveyed their Facebook fans and found that on average, their fans are spending $260 annually on the company’s products. This equates to $50.7 million in annual revenue, with 400,000 Facebook fans spread out across their products. Not a bad return on investment, given that the company had invested just $235,000 in 2011 in social media campaigns.”

 

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What is Socialnomics?

 

In Erik Qualman’s 2010 book Socialnomics, he described how socialnomics exists “where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it.”

Social media is the new word of mouth.  Now that individuals look online to find out information about products from their peers, marketing has taken a new turn. Companies must create a social networking presence in order to survive.

Click here to see some examples of socialnomics in action.

The following video gives some interesting statistics about the social media revolution.

 

SitePal and Voki: Add Pizzazz to Your Website or Classroom

There are some fun sites that can be used to animate pictures to add pizzazz to websites or online classrooms.  One of these sites, Voki, is free and is available for non-commercial use.  For commercial use, SitePal starts at just $9.95/month.

Are you looking for a way to create content for an online classroom?  Consider adding a link to Voki.  “Voki enables users to express themselves on the web in their own voice using a talking character. You can customize your Voki to look like you or take on the identity of lots of other types of characters… animals, monsters, anime etc. Your Voki can speak with your own voice which is added via microphone, upload, or phone. Voki lives on your blog, social network profile and will soon be integrated in various instant messaging platforms. You will also be able to download it to most video supported phones.”

Click on the picture below to see what happens if you add a link to your Voki-created file.   Be sure to hit the play button to hear the message once you get there.

 

If you are looking for a way to stand out on your website, resume, email signature line, or other form of social media, consider SitePal. “SitePal is an easy-to-use service that allows you to create a speaking avatar for your website and empower your online communication.” Click on the picture below to see that animation.

 

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Social Media Presence Able to Continue Virtually After Death

Adam Astrow stated some interesting social media statistics in his recent TED.com presentation titled After Your Final Status Update. His talk was about what happens to your social media presence after you die and whether it can be saved in a virtual personality.

He cited some pretty interesting numbers for how much data is being uploaded to Youtube, Twitter and Facebook and claimed that that data could possibly be used to create a presence after one has passed away. 

He pointed out that there are already some sites and apps that can create postings for people post-mortem. There is an “If I Die” app can that can create video to be posted on Facebook after one’s death.  There is a site called 1000 Memories that states, “1000memories is a free site that celebrates the lives of people who matter most – our friends and family, past and present. We help bring the albums, scrapbooks, and photo-filled shoeboxes of our lives out of the closet and into an online, shareable space where they can be remembered and celebrated, together in one place.”

Although one may have passed on, their lives can be remembered indefinitely through the use of technology.

Importance of Facebook Like Button: Millennials and Women Likely to Hop On

Businesses are increasing their presence on Facebook in hopes that users will pick the “Like” button about their company, product or service.  This is becoming today’s “word of mouth” through technology. 

A research brief from the Center for Media Research claims, “Apparently a consumer approval on social media trumps other messages when people want to show their support for local businesses. Leading ways that users show support are:

•75% of people tell their friends

•20% of people say they “Like” it on Facebook to show their support, compared with only 13% who write a review

•Millennials and women are even more likely to hop on Facebook

•40% of people under 35 “Like” a business; 49% in the 18-24 group, versus 18% who said they would write a review

•25% of women hit the “Like” button, versus 11% who write reviews”

This does not mean that Facebook will capture all business.  “The study also showed:

•52% of adults under 35 visit more than two websites before checking out a local business

•63% of respondents under 35 head to Google

•24% visit Facebook;

•21% look at reviews sites and

•17% clicked on the first link on the search results page

•8% of people said a deal is the number one thing that influences them to try a local business”

Millennials Actually Utilizing LinkedIn Rather Than Just Having an Inactive Profile

Linkedin has a lot of people with profiles. Quantcast reports “Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally.” However, that doesn’t mean they are all taking advantage of the site.  Dynamic Business reported, “According to the 2010 LinkedIn Career Trends Research, a staggering 60 percent of professionals surveyed on LinkedIn do not use social media channels when it comes to advancing their careers – despite 87 percent believing an online profile will help their professional identity and career progression. This mirrors results for business adoption of social media, with only 28 percent of small businesses surveyed using social media despite a similar number believing it would help their business.”

That may be changing.  The day of looking for a job in the classified section has gone. Millennials are moving away from newspaper ads.  SMH reported results from I Love Rewards and Experience Inc. that showed, “28 per cent say they will use LinkedIn to find a job, compared with 7 percent the previous year. Newspaper ads are moving in the opposite direction with 28 per cent saying they would turn to newspapers, compared with 34 per cent for the previous year.”

Millennials have been shown to have unique expectations in the working world.  Mashable reported more information from this study showed, “Millenials about to hit the workforce don’t care what size company they work for and that 64% of them plan to stay at their new job for two to five years. Another 24.1% say they plan to stay with their employer for more than 10 years. However, the average tenure for millennials is actually 1.5 years, according to the Department of Labor.”

Facebook Depression: Report of How Social Networking Can Affect Our Youth

 

A report released today (March 28, 2011) by the American Academy of Pediatrics has come up with a syndrome they call Facebook Depression.  This report is titled:  Clinical Report—the Impact of Social Media on  Children, Adolescents, and Families.  Although Facebook allows people to remain in contact with friends and develop relationships, there can also be a downside.  MyHealthNewsDaily reported, “heavy use of Facebook, as well as other risks of the online world such as cyber bullying and sexting, can have serious consequences, so it’s critical for parents to stay involved in their children’s lives.”

This is not the first time social media has and its impact on young adults has been studied.  Livescience explained, “A big chunk of kids’ social development now takes place in the online world, according to the report. A study released in February 2010 found that 70 percent of wired American teens and young adults use social networking sites. A 2009 poll conducted by Common Sense Media found that more than half of teens use a social networking site more than once a day.”

The good is that there are some “benefits of children and adolescents using social media including:

  • Opportunities for community engagement through raising money for charity and volunteering for local events, including political and philanthropic events
  • Enhancement of individual and collective creativity through development and sharing of artistic and musical endeavors
  • Growth of ideas from the creation of blogs, podcasts, videos, and gaming sites
  • Expansion of one’s online connections through shared interests to include others from more diverse backgrounds (such communication is an important step for all adolescents and affords the opportunity for respect, tolerance, and increased discourse about personal and global issues)
  • Fostering of one’s individual identity and unique social skills–Enhanced Learning Opportunities”

For the complete report click here.