Brand Awareness: The Importance of Facebook

Brand Awareness: The Importance of Facebook

 

Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook.  Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat.  Gourmet Marketing explained, “Businesses carve out an identity and following of customers through Social Media…none is more central than Facebook.”

Seattle Local Marketing’s article Tips on How to Find Fans for Facebook Fan Page stated, “Why is Facebook so useful? If you want to pull a lot of people to look and find out about your business then, the best way is Google since majority of these people use this search engines. However, Facebook comes almost as second in being one of the most accessed sites in the world.”

Social Media Today recently ran an article titled 15 Ways to Use Facebook for Business.  By creating a Facebook page, businesses can create a forum for discussion, facilitate word of mouth, research and test-market products, list press releases, and even hold contests.

Simply Zesty’s article Beer Company Generations $50.7 Million from 400,000 Facebook Fans demonstrates the impact on Facebook fan pages. New Belgium Brewing, “recently surveyed their Facebook fans and found that on average, their fans are spending $260 annually on the company’s products. This equates to $50.7 million in annual revenue, with 400,000 Facebook fans spread out across their products. Not a bad return on investment, given that the company had invested just $235,000 in 2011 in social media campaigns.”

 

Related Articles:

Facebook and Twitter Getting Free Advertising through Redirection

Have you noticed lately how many companies post somewhere in their advertisement that they have a Facebook or Twitter page?  Perhaps you have seen wording like:  “Follow Us on Facebook” or “Follow Us on Twitter”.  Imagine if your company was mentioned like that on everyone else’s advertisements and you didn’t have to pay for that.

This is something that is new in the advertising world.  In the past, you would see companies listing their websites to direct their business to their own companies.  They still do this, of course, but now they are also directing business to Facebook and Twitter to get people to come to their website indirectly. This redirection may have implications on web analytics, making it more difficult to know how many customers are seeing the company’s message.  However, the advantages for using sites like Facebook for advertising can be significant.  Tnooz.com reported, “With one in every 13 people on the planet using Facebook, the potential exposure that Facebook advertising offers can be massive, costing a fraction of what a TV advertising campaign might cost.”

This redirection of business is something that is growing.  It can be easier to get people to go to Facebook or Twitter initially due to their popularity.  Sites like bit.ly allow links to be shortened and more information to be included in a tweeted message.  This can also be useful for redirection to mobile devices.  Webupon.com reported, “Facebook and Twitter are two of the most user-friendly sites on the mobile web – and that’s great news for those who are going mobile with their websites, because it means people can right-click on bit.ly links in Twitter – and be automatically taken to a mobile version of your site, if they’re accessing it from Twitter.”

Sites like Facebook are helping increase what used to be called word of mouth advertising by allowing people to pick “I like” on a product page.  Trendwatching.com refers to the F-Factor involved here, meaning Friends, Fans and Followers on Facebook who can influence purchasing decisions. Check out an article by Converge2003.com that suggests there are 10 tactics to increase your number of Facebook likes.   For more information about adding a Facebook Like Button to your site, click here.

Millennials Actually Utilizing LinkedIn Rather Than Just Having an Inactive Profile

Linkedin has a lot of people with profiles. Quantcast reports “Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally.” However, that doesn’t mean they are all taking advantage of the site.  Dynamic Business reported, “According to the 2010 LinkedIn Career Trends Research, a staggering 60 percent of professionals surveyed on LinkedIn do not use social media channels when it comes to advancing their careers – despite 87 percent believing an online profile will help their professional identity and career progression. This mirrors results for business adoption of social media, with only 28 percent of small businesses surveyed using social media despite a similar number believing it would help their business.”

That may be changing.  The day of looking for a job in the classified section has gone. Millennials are moving away from newspaper ads.  SMH reported results from I Love Rewards and Experience Inc. that showed, “28 per cent say they will use LinkedIn to find a job, compared with 7 percent the previous year. Newspaper ads are moving in the opposite direction with 28 per cent saying they would turn to newspapers, compared with 34 per cent for the previous year.”

Millennials have been shown to have unique expectations in the working world.  Mashable reported more information from this study showed, “Millenials about to hit the workforce don’t care what size company they work for and that 64% of them plan to stay at their new job for two to five years. Another 24.1% say they plan to stay with their employer for more than 10 years. However, the average tenure for millennials is actually 1.5 years, according to the Department of Labor.”

YouTube Uploads 35 Hours Of Video Every Minute — InformationWeek

 

image via textually.org

You may already know that Youtube is extremely popular, but a recent article from informationweek.com really spelled out the numbers.  Think about this . . . according to that article:

In March, users uploaded more than 24 hours of video per minute, Hunter Walk, director of product management at the video social networking site, said in a blog. Within only eight months, traffic has increased by almost 69%.

“That breaks out to 2,100 hours uploaded every 60 minutes, or 50,400 hours uploaded to YouTube every day,” Walk said. “If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week. Another way to think about it is: If three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn�t have broadcast as much content as is uploaded to YouTube every 30 days.”

to read the rest of the article, click here:  informationweek.com

Do You Need To Control Your Social Media and Build Brand Awareness?

There are many platforms out there that can help you manage all of your social media.  I personally like to use Posterous at times to share content due to their Share on Posterous toolbar option.  I think that Posterous is one of the easier ways to share things but you are still limited to the places where Posterous connects.  Check out my posterous site by clicking here

I know Facebook can present a bit of a challenge about when and how often to post.  I don’t want everyone of my blogs to post on Facebook and overwhelm my contacts.  I tend to treat Facebook as a separate entity because of that and only post specific things there. 

I also use some of the other social management sites like SocialOomph and Hootesuite.  I know a lot of people still go to each one of their social media sites to post separately which takes up a lot of their time.

I think the following article by Dana Kohlbeck on Postcrescent.com does a nice job explaining some of the platforms available that can help you manage a lot of your social media areas in one location.

Image via shoutmeloud.com

If you’re looking to maximize both time and reach within social media platforms, look to applications such as HooteSuite or SocialOomph. These tools allow you to update multiple accounts like Facebook, Twitter and LinkedIn from one platform, as well as pre-schedule messages for consistency and strategic time release.

According to a recent business.com study, 81 percent of marketers use social media to build brand awareness. What better way to spread the brand message than to customize your social media platforms to reflect that brand?

To read entire article, click here:  postcrescent.com

Online Schools Using Skype, Tinychat, Video Conferencing, Wiki and Other Technologies

Recently one of the universities where I work sent me an email stating that they require that I have a Skype account.  I was curious to see if other schools were using Skype and did a little research.  I found an article which I found interesting from informationtechnologyschools.com.  In the article, they mention 10 ways to use Skype in the online classroom:

  1. Videoconferencing
  2. Tutoring
  3. Live Lectures
  4. Guest Lectures
  5. Global Projects
  6. Student Presentations
  7. Classroom Discussions
  8. Announcements
  9. Oral Examinations
  10. Virtual Field Trips

For the complete article, click here.

I can see that Skype would be extremely useful in synchronous classrooms.  Click here for another article about online learning using Skype from collegefinder.org.  I like that they are finding new and unusual technology uses for the classroom. Click here for an excellent article on 100 inspiring ways to use social media in the classroom from onlineuniversities.com.

I’ve seen that some schools are using TinychatPBworks.com claims, “Tinychat delivers dead simple video conferences without the extraneous ad-ons and inconvenience, making video conferencing an accessible, uncomplicated experience. It works on Windows, Mac and Linux; with Firefox, IE, Safari, and Chrome; and there is a version available for iPhones. You can have up to twelve people in a room with HQ video, protected by passwords and moderators, share your desktop with them, and your conferences can be recorded and embedded on your website.”  – Check out this tutorial on how to use Tinychat by clicking here.

When it comes to video conferencing, though, one of the advantages I see for online learning is that it can be completed in asynchronous format.  In other words, users can log on at any time of the day and not at a specific time.  As an instructor, I find this to be extremely helpful to me.  I do my best thinking at around 5:00 am and I doubt my students would want to log on for a lecture at that time.

Asynchronous video is still an excellent option for online courses. It may not have the interactive abilities that programs like Skype have, but it may also avoid some of the confusion and problems that come with understanding the technology as well.  There is also the blended learning option that some schools embrace.  Some schools have parts of the classes offered synchronously and parts asynchronously. 

There are tools for both types of learning.  There are advantages and disadvantages with both.  Chronical.com stated the following about synchronous online tools, “If using the “same time, different place” model of communication, some common barriers to implementation of synchronous tools are cost and bandwidth—not only cost and bandwidth on your end, as the individual teacher or the institution, but also to the students. This is especially true with conferencing systems; video/web conferencing requires equipment to deliver but also to receive. Although the benefits of real-time video conferencing are clear—it’s as near to a physical classroom environment as you can get—the software, hardware, and bandwidth necessary on both sides can be more cost-prohibitive than actually physically attending a class.”

That same article addressed asynchronous online tools, giving the following examples of technology that can be used in this asynchronous online setting:

  • Discussion boards: whether integrated into your online learning environment or not (such as Google Groups), well-managed discussion boards can produce incredibly rich conversations about topics at hand.
  • Blogs: my personal favorite, as not only are the students discussing with one another (and the instructor), but they’re learning something about writing for a wider audience whomay or may not be listening in.  The open nature of blogs also allows for communication between students in other classes at other institutions who are studying the same topics.  You might have to make “comments on blogs” count for a grade in order for some students to do it, but such is the nature of  the beast—those students probably wouldn’t talk in class, either.
  • Social Networking Site:  Facebook and Twitter can play important roles in your asynchronous communications strategy.  Facebook pages for a class can be the destination for up-to-date information about the course, without your students having to friend you (or even one another).  Twitter, and Twitter lists, can be useful sites of asynchronous discussion, although not in the threaded format that one is used to seeing in a discussion board setting.
  • E-mail/Listservs:  Some people consider mailing lists to be quaint relics of a previous technological age, but it’s hard to argue with the fact that they still work: an e-mail based discussion list does afford one the ability to carry on threaded discussions in a private environment, yet outside the confines of a managed system (for discussion boards).  In fact Google Groups (referenced above) is a threaded discussion board that can also take place via e-mail, putting a different twist on the typical concept of the listserv.

I personally often use my blog in my online classrooms.  I teach many courses where students are researching specific topics such as entrepreneurship, leadership, marketing, etc.  By adding links to my blog where I have written about many of these topics, it helps add content to the discussions.  I have not had students create their own blog as the above author mentions, although I like the idea, but I have taught classes using a wiki.

For those of you not familiar with what a wiki is, think of Wikipedia.  That is the ultimate wiki where information can be added to a site by multiple sources.  When classes are taught on a wiki, it is a bit more complicated as students need to write some code-like information.  It worked out well in the school where I taught it, because it was a technology-based school where students had more technology training.  One advantage of a wiki is for group-based projects.  In the course I taught, students were able to work together on one big project where they could all enter information onto the wiki.  The problem with any group project, wiki-based or not, is that you still have those students who do not participate as much as others.   

As with any technology, there will always be some obstacles to overcome.  However, I embrace technology and look forward to the next new product that helps increase student involvement and retention. For more information about online learning, check out my book:  The Online Student User’s Manual.

Six Tips That Will Get You A Better Job

In a recent article by EmploymentDigest.net, the author gave 6 tips that will get you a better job. These include: converting things you love into a career, having people refer you, improving your resume, improving your skills, getting certified, and looking for more possibilities.

I agree that these things are important.  In fact I included these tips and more in my book How to Reinvent Your Career: Make More Money Doing What You Love.  If you are considering changing careers, one of the biggest mistakes you can make is to let opportunities to meet people pass you by.  I would like to add 6 more tips to the list he suggested. Here are some things to consider when you are out and about:

  1. Talk to people you would normally not talk to at stores and while you wait in lines to buy things.  Avoid the creepy or scary people of course.  But choose those that look like they may have something in common with you or are dressed in garb that you would like to wear for the type of job interest you have in mind.  By talking to people, you open up the opportunity to exchange information and expand your connections.
  2. Always have a supply of your business cards with you.  If you don’t work for a company, print up some simple contact information cards with your email, phone and any website or social networking information that you would like to share.
  3. Have an unusual way of being remembered.  I used to print my business card on stickers and attach them to the top of an Altoids box of mints.  I would give those away to customers that I wanted to have them remember me.  Think of little things you can do to be remembered in people’s minds and present them to people you meet that you would like to work for or do business with in the future.
  4. Do something for someone else.  If you help people, they will want to help you.  If there is an industry you want to be in, find someone in it to help.  I know a lot of people want to be pharmaceutical representatives, for example.  If they submit your resume, they get paid a finder’s fee.  Find out what is in it “for them” to have someone refer you.
  5. Remove any damaging information from the Internet that could hurt your chances of being hired.  Remember that fun weekend you posted on Facebook?  So will the person interviewing you if it is available out there.
  6. If you get an interview with someone that you can research online, do your homework.  Find out all you can about them that is complimentary or interesting.  People like to talk about themselves.  It also shows you cared enough to find out more about them or their company.

Do You Need Help Finding a Job or Reinventing Your Career?

In my book How To Reinvent Your Career, I list some great sources for information.  Here are just a few of them:  
Area Where I Need Help Solutions
I need help with computer skills. http://www.gcflearnfree.org/computer/topic.aspx?id=140
I need help with grammar and spelling. http://grammar.quickanddirtytips.com
I want to take understand personality assessment that gives a basic idea of personality type. http://www.humanmetrics.com/#Jung, Myers–Briggs(free site, but not as accurate as the actual Myers–Briggs test)Read my daughter’s (Toni Rothpletz) and my book The Young Adult’s Guide to Understanding Personality.

Monster.com and CareerPath.com have a personality quiz

Personal.ansir.com

Careerplanner.com

Livecareer.com

Assessment.usatests.com/

Jobtest/?v

http://jobsearch.about.com/gi/

o.htm?zi=1/XJ&zTi=1&sdn=

jobsearch&cdn=careers&tm=

17&gps=179_834_1003_630&f=

21&su=p284.9.336.ip_p554.13.336.ip_

&tt=2&bt=1&bts=1&zu=http%3A//

tools.monster.com/perfectcareer

http://www.discoveryour

personality.com/Strong.html

I need help getting connected to people to start networking. LinkedIn.comFacebook.comMySpace.comNaymz.com

Ryze.com

Twitter.com

Meetup.com

I need help finding jobs, learning to write résumés, and general career advice. Monster.comCareerbuilder.comjobs.aol.comRead the book What Color is Your Parachute, by Richard Bolles

Check out the Bureau of Labor Statistics

Careerjournal.com

Workforce.com

Talk to your school counselor

Careermaze.com

Mediabistro.com

Higheredjobs.com

I need help paying for education. Staffordloan.comCollegeboard.comFafsa.ed.govTuitionpay.com

Afford.com

Read my book The Online Student’s User Manual, which is also helpful for all online student questions other than financial.

I need help with diet and exercise information. sparkpeople.combodyforlife.comfitday.comdietfacts.com
I need help with optimism and happiness. Read The Art of Happiness,by the Dalai LamaRead The 7 Habits of Highly Effective People, by Stephen Covey
I am getting older and need career advice for my age group. aarp.org/money/workCareermaze.comhttp://assets.aarp.org/rgcenter/econ/workers_fifty_plus.pdf
I need help to avoid work-at-home scams. Read my articleInvestopedia.com/articles/pf/09/work-at-home-scam.asp?&Viewed=1
I need some other suggested reading to help me reinvent myself. Read Career Renegade, byJonathan FieldsRead Reinventing Yourself, bySteve Chandler
I need help with information about expected salaries. Salary.comIndeed.com salary toolNew York Times Salary ToolsGlassdoor.com

TheRileyGuide.com

I need help keeping track of my job search progress. Myprogress.comWorksolver.comExecrelate.com
I need help researching companies for interviews. Google.comExecrelate.comCareerTV.com
I need help finding out about good places to work. http://www.aarp.org/money/work/best_employers/http://money.cnn.com/magazines/fortune/

bestcompanies/2010/

www.hoovers.com/free

biz.yahoo.com/ic/

ind_index.html

Reid Hoffman and Biz Stone talk “Twitter #in”

via youtube.com –  click here to play video

Find out how you can use Twitter and Linkedin together from Reid Hoffman and Biz Stone . . .