The Art Of Persuasion with Jay Heinrichs and Digital Innovation with Claire Díaz-Ortiz

Being persuasive is a very important skill. Rhetoric, a form of persuasion, was one of the original liberal arts and was considered to be the most important thing for a future leader of an empire to learn. Jay Heinrichs, author of the New York Times bestseller, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion, says rhetoric is the fastest growing discipline in higher education today. What it comes down to is the ability to bring people together and allow them to make choices. Jay says it’s a great way to get past the tribalism that hurts us all today, and at the same time, it makes you a more persuasive person so you can get what you want.

Claire Díaz-Ortiz has been called everything from “The Woman Who Got the Pope on Twitter” by Wired to “Force for Good” from Forbes. Claire is an author, speaker, and innovation advisor who was an early employee at Twitter where she was hired to lead corporate social innovation. She’s written a lot of very successful books including Twitter for Good: Change the World One Tweet at a Time, as well as co-authoring One Minute Mentoring. Claire shares how she got involved Twitter, the idea of digital innovation, leading by example, and making online connections.