When you play a video game, you have to think to yourself, “Why am I playing this? What makes this game so addicting? Is it the learning curve or the art style?” A lot of research is done behind the scenes when it comes to video game development. Just ask Amy Jo Kim. She worked on notable games such as The Sims and Rock Band. Amy is the CEO, game designer, and startup coach at Game Thinking Academy. She is also the author of Game Thinking. Join your host, Dr. Diane Hamilton, as she talks with Amy on the game thinking mindset. What core design elements are needed in game design and development? How do you access your super fans? Follow the conversation to learn about all things gaming and why it’s alright to fail as long as you are innovating.
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