The Community Of SEVEN: Creating A Tribe Of Purpose-Driven Leaders Who Want To Change The World With Lan Phan
The Community Of SEVEN: Creating A Tribe Of Purpose-Driven Leaders Who Want To Change The World With Lan Phan
Nobody would look at getting fired from a dream job at Fortune Magazine as a good thing, but for Lan Phan, it opened up an opportunity to do something that makes a much bigger impact on the world. An award-winning marketing leader with over 20 years of experience, Lan was recruited into Fortune’s executive team in late 2019 but was let loose six months later in the middle of the pandemic.
Rather than hunker down after what seemed to be a devastating blow on her career, Lan used it as an opportunity to launch the Community of SEVEN, an invite-only community for purpose-driven leaders who want to change the world. Joining Dr. Diane Hamilton on the show, Lan shares how her upbringing in a Vietnamese refugee family trained her to be nimble and resilient amidst adversity – a quality that served her well during this pivotal moment in her journey.
MTV Scratch to Connect with Millennials
According to their site, “MTV Scratch taps the power of MTV to connect with millennials in new ways. Partnering with select brands to pioneer new business models, we deliver award-winning, multi-platform programming and creative, consumer insights, brand strategy, product development and design.”
I am interested in marketing and especially in the post-boomer generations. Most of my students fall into that age-group. In our book, The Young Adult’s Guide to Understanding Personalities, Toni Rothpletz and I write about the unique needs and issues facing this generation.
Because I teach a lot of marketing classes, I tend to look for differences in marketing techniques. I found the tone of MTV Scratch to be interesting. They are trying to market and appeal to the preferences of a younger generation. In their FAQ, instead of having the traditional question and answer format, their responses are a bit different than what you see on most sites.
Examples FAQ:
Question: Can I come work with you guys?
Answer: Let’s make friends first, yeah? We’ve love to meet you. Hit us here . . .
That is not the typical vibe that most sites project. MTV has always been good at targeting their market segment. I will be curious to see how well they do with MTV Scratch.