Marketing is a key factor in any company’s survival. Understanding how to use the non-obvious can make products more sellable and successful. Founder and Chief Trend Curator of the Non-Obvious Company, Rohit Bhargava teaches us five habits on figuring out the non-obvious, which include being curious, observant, thoughtful, fickle, and elegant. As an author, he explains how he has developed his own publishing method as well as trends on the desirability of his products. Rohit also highlights the importance of how advertising should promote more experiences rather than images alone. Discover these things and more, keeping in mind how the transformation of a customer is the best result that advertising can bring.
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