Marc Andreessen, Netscape founder, is backing a new startup browser called Rockmelt. Rockmelt claims it “does more than just navigate Web pages. It makes it easy for you to do the things you do every single day on the Web: share and keep up with your friends, stay up-to-date on news and information, and search.”
The beta version is being made available today and is built around sites like Facebook and Twitter.
After 2 years in product, their focus is for those who do a lot of social networking. According to their blog, “Your friends are important to you, so we built them in. Now you’re able to chat, share that piano-playing-cat video everyone’s going to love, or just see what your friends are up to, regardless of what site you’re on. Your favorite sites are important to you, so we built them in too. Now you can access them from anywhere, without leaving the page you’re on. And RockMelt will tell you when something new happens.”
For more information, check out their video below.
Blekko has been in development since 2007, but it has only recently become available to the public. Blekko is a search engine that has its sights on Google’s business. To do this, they are focusing on what they can do differently.
The New York Times reported, “Rich Skrenta, Blekko’s co-founder and chief executive, says that since Google started, the Web has been overrun by unhelpful sites full of links and keywords that push them to the top of Google’s search results but offer little relevant information. Blekko aims to show search results from only useful, trustworthy sites.”
Out of curiosity, I ran Alexa web statistics on Blekko to see how they were doing. Over the last 30 days, their website traffic has increased 12.7%. Alexa also had the following to report on Blekko, “Blekko.com’s three-month global Alexa traffic rank is 21,705. Search engines refer roughly 11% of visits to the site. The time spent in a typical visit to this site is about four minutes, with 43 seconds spent on each pageview. The site is located in the US. Compared with the overall internet population, Blekko.com appeals more to men; its audience also tends to consist of childless people earning over $60,000 who browse from work and school and have postgraduate educations.”
Blekko uses slashtags to help you get more accurate results. Some are calling Blekko the slashtag search engine because of it. If you are not familiar with slashtags, searchenglineland explains them: “Slashtags are a way that anyone can make a “vertical” search engine around any topic. For those not familiar with the term, a vertical search engine is one that lets you search in a specific area of interest, rather than across the “horizontal” spectrum of all interests. Google is a “horizontal” search engine that lets you search for anything. Google News, in contrast, lets you drill into one slice of interest, news content.”
Think of slashtags as something like this: drdianehamilton/books. By doing this search, it pulled up more specific information about my writing. It can be helpful to make the search more specific.
Why the name Blekko? Co-founder, Mr. Skrenta, used to refer to his personal computer in college by that name.
For more information about Blekko, check out the following link from WJS.com.
If you would like to know what Blekko has to offer, check out the following video:
I often teach marketing courses where we discuss the use of websites to promote products. In one class, I have students compare two different online malls to see their reaction to them. Without exception, all students prefer one of the sites over the other. Here are the two sites: http://www.1mall.com/ and http://virtuallyshopping.com Can you guess which one they prefer?
I use certain sites as examples in my courses to show overly busy pages. I think Godaddy’s site used to be an example of a difficult to navigate site. However, they have since made some big improvements. A company may have a great product, but if the average user can’t navigate easily, they may be losing out on business.
I chose my website developer, PS Web Design Studio, because they listened to what I wanted and developed a clean and easy to navigate site. To see some of their example websites, click here. Not everyone wants to spend a ton of money to have a site developed. Many can save money having their site developed using Joomla or other inexpensive applications. I consider myself pretty tech savvy, but it can help to have the professional touch to add some extra appeal that you may not have considered. For more information about Joomla, click here. I also like WordPress for its ease of use and ability to put together a blog with little technical expertise.
For some examples of well-constructed sites check out these links: