On April Fool's Day the Internet is full of contributors trying to play on our gullibility. Facebook has its share of people listing today as their birthday or reporting unusual updates. The following is Google's attempt at playing the game: [youtube...
via google.com Entrepreneurs are often looking for ways to promote their new businesses. On March 18, the local YOB (Your Own Business) Fair will be a place where Arizona business owners can go to find out tips to help them promote their business. I will have a...
Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking. Effective branding is crucial for a company’s success. The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or...
Big changes are occurring in the current workforce. The dynamic is shifting as companies are experiencing a shift toward millennials replacing baby boomer generations. According to Harvard Business Review /HBR.org, “The makeup of the global workforce is undergoing a...
Today's Ask Dr. Diane: I just wrote a book that is available through Amazon. I'm just not sure about the best way to market it? Any suggestions? That is a good question. The tips I'm about to give can also be used to market things other than a book. You could...
Google’s person find is an online tool dedicated to helping Japanese earthquake survivors find their loved ones. This tool was developed after the 2010 earthquake in Chile and was used in the New Zealand earthquake as well. Bloomberg reported, “The Google Person...
Employers often use Google or other online research sites to find out about prospective job applicants. If there is embarrassing or incriminating information out there, it may not just be prospective employers that find it. Universities are also performing online...
Image via n2growth.com Companies often list their vision and their mission statements on their sites. The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on...
As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful. With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t. One of my...
In my presentation yesterday at the CareerConnectors.Net workshop, I presented several different examples of how to market "you" as the product in order to get a job. If you are interested in learning how to use Camtasia with Powerpoint to promote your abilities and...
They say that to change the mind, the influencer must also change the ‘state of mind’. Pre-suasion may sound like a new term, but it could be the key to optimal persuasion. In this episode, Dr. Diane Hamilton sits down with Dr. Robert Cialdini, widely known as “The...
Many of us are drowning from stress and overwhelm. If we live this thinkable life, it is time to dive into this conversation with Dr. Diane Hamilton and her guest today. In this episode, Marcel Kuhn, the Founder of Unthinkable Mastermind, takes us inside his book,...
The growing dominance of China's tech giants in 5G technology has far-reaching geopolitical consequences. To address this challenge, we need to understand the strategies being used to counter China's dangerous grip on this critical area of tech. In this episode, Jon...
Our guest today is Varian's Senior VP and Head of HR, Livia Freudl. In this latest episode, we discuss work at Varian is focused on shaping the future of oncology by building shorter paths between consultation and treatment. Livia shares her expansive global cultural...
Our guest today is Encore Capital Group's CHRO, Tracy Ting. In this latest episode, we discuss how she spearheaded the creation of a global set of values for Encore. In this episode we also discussed the impact on global employee engagement, metrics for measuring...