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Apple Chief Executive Steve Jobs unveiled plans for the iAd service during a product event in April.
image via online.wsj.com
This summer Apple introduced iAd, its mobile advertising network for use with iPhone and iTouch. Since I teach a lot of marketing courses, I was curious to see if this has been successful. WJS.com reported that the service has gotten big brands interested in these ads.
Some are complaining about the ad rates being high, with Apple requiring a minimum of $1 million in advertising commitments. Although the service is only currently available on iPhone and iTouch, they will be making it available to iPad soon.
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