This summer Apple introduced iAd, its mobile advertising network for use with iPhone and iTouch. Since I teach a lot of marketing courses, I was curious to see if this has been successful. WJS.com reported that the service has gotten big brands interested in these ads.
Some are complaining about the ad rates being high, with Apple requiring a minimum of $1 million in advertising commitments. Although the service is only currently available on iPhone and iTouch, they will be making it available to iPad soon.
- Apple bringing their iAd advertising platform to Japan in early 2011 (intomobile.com)
- Apple partners with Dentsu to bring iAd to Japan (macworld.com)
- Apple’s iAd Loss Is Mobile Ad Startup Medialets’ Gain (AAPL) (businessinsider.com)