Dr. Diane Hamilton's Blog
A Revolution in Hiring and Working with Eva Andres of Juniper Networks
Facebook Advertising Appeal
When a company like Facebook goes IPO, there is a lot of discussion about future potential for income. One area where Facebook may increase revenue is through advertising. Facebook took a big hit this week when GM killed a $10 million advertising campaign deal. GM claimed that Facebook ads were ineffective. DailyFinance.com reported, “Click-through rates are much lower on Facebook than they are on the internet generally, or on Google (Facebook: 0.051%, Google: 0.4%, Average: 0.1%)”
One way for an ad to be effective is for it to reach the target audience. Understanding a company’s target demographic is important.
According to Statista, “This statistic shows the age distribution of Facebook users in the United States as of April 2012. During that period of time, the majority of local Facebook users were between 18 and 24 years old. Furthermore, the most popular Facebook activities of U.S. users were posting on walls and checking the internal newsfeed.”
According to Facebook’s advertising Q&A area, there are some limitations regarding how advertisers may reach a specific demographic. Other than age and birthday-specific advertising, Facebook targets based on location, interest, education and connection advertising. This differs from Google that allows targeting by interest, keywords, remarketing, location and demographics.
BusinessInsider explained the difference between advertising on Facebook vs. Google in terms of reach and revenue. “Total reach for Facebook is 51% of all internet users. Total reach for Google is 90% of all internet users. First quarter revenue for Facebook is $1.06 billion, down 6.5 percent year on year and down 32 percent sequentially. First quarter revenue for Google is $2.09 billion, up 1 percent year on year and up 0.7 percent sequentially.”
Facebook is hoping to use friendships to sell products and brands. Check out the following video to find out more about this and the importance of geofencing. According to Amos Content Group, “A geofence is a virtual perimeter around a real area as in within a block of a restaurant. Marketers can use this location-based service to target a passersby who has opted in to send deals or information to smartphones.” Facebook’s friendship-based approach could influence geofencing.
[youtube http://www.youtube.com/watch?v=eftH4dJkjZk&w=560&h=315]Related Articles:
- Top Facebook-Related Articles Including IPO Information
- Value of Top Companies in 2012
- Â Top 10 Companies’ Mission Statements 2012
- Top 10 Companies’ Code of Ethics and Conduct 2011
Using Giant QR Codes on Cars to Promote Business
QR codes may offer sales people a new way to advertise. Real estate agents are known to put company and contact information on cars as a form of advertisement. Agents have even begun using QR codes on the “for sale” signs. Interested buyers can scan information about the home instantaneously into his or her cell phone.
Now that QR codes are on just about everything, why not make them into a magnetic attachment for an automobile? Chevy has already used QR codes on automobiles to promote car sales. “The vehicles are currently undergoing Southern California road testing, so the displayed QR codes will allow consumers to get a closer look at this vehicle even before it is available for sale.”
How big can a QR code be? Check out the 10,000 square foot QR code made that can be viewed from 2 miles up in the sky.
[youtube http://www.youtube.com/watch?v=zo6-J4_Ovd0&w=560&h=315]Related Articles:
- Stand Out in Job Market With Mini Resume Cards
- How to Use QR Codes on Your Resume and Business Cards
- Using QR Codes for Business Promotion
- QR Codes: Why You Should Be Using Them
- Marketers Target Impatient Customers Through QR Codes
Facebook Recognizes Importance of E-Commerce
Companies are able to increase global reach through e-commerce (short for electric-commerce). E-commerce occurs when products and/or services are sold over the Internet. Some examples of e-commerce include: Online shopping, electronic payments, online auctions, internet banking, and online ticketing. E-commerce may be business-to-business, business-to-consumer, or consumer-to-consumer.
Facebook recently acquired Tagtile to grow e-commerce business. Tagtile is a company that is designed to keep customers engaged and motivated to continue to frequent a company’s website. This will help add to their strong advertising revenue. Zdnet stated, “Facebook needs to be able to bundle a solution to sell to brands who want to tap into Facebook’s store of data for closer customer connections. It needs to find an alternative revenue stream to keep its shareholders happy as it builds its e-commerce offerings post IPO.”
To find out more statistics about e-commerce, check out Statista’s site. Statista is a website that provides some important statistics available on the internet. Statista “provides business customers and academic institutions with an innovative and intuitive tool for the research of quantitative data, statistics, and facts.”
Related Articles:
- Big Business Embraces Entrepreneurial Thinking
- Top 30 Links for the Successful Entrepreneur
- Brand Awareness:Â The Importance of Facebook
- Entrepreneurs: Options from Kickstarter
- Could Augmented Reality Technology Inspire the Next Steve Jobs?
- Top Entrepreneur Topics and Value of the Small Business Administration
- Help with Yelp: Important Site for Small Business
- What is a Meme?
What is a Meme?
There may be some confusion as to the meaning of the word meme (rhymes with dream). John Gunders and Damon Brown, authors of the Complete Idiot’s Guide to Memes, define it as, “A cultural unit of measure. It can be a thought, a phrase, a style, or any other cultural expression that can be imitated by individuals. More important, a meme is a replicator; that is, a particle of culture that strives to get itself copied as many times as possible.”
Basically it is an idea that is replicated through imitation. There is a lot of that going around on the Internet. If an idea catches on there, it may be referred to as “going viral”. There is much more than just Internet messages that are memes. Gunders and Brown explain that things like philosophy, sex, religion and politics also exhibit meme qualities.
It is a unit of culture such as a tune, idea, habit, that makes its way from person to person. It must be short enough to catch on and easily understood. There are a lot of versions of the following meme that are based on different job occupations. The template of what others think that the job entails is the same. People have had some fun putting in their own ideas of the different perspectives of a job. Here is one for a sales professional:
Examples of Memes:
- Technological: Rick Rolling – Promising one web site but redirecting to Rick Astley’s music video.
- Musical: The opening five bars of Beethoven’s Symphony No. 5.
- Marketing: Slogans like “Where’s the Beef?” The trick is to have something be catchy, memorable and desirable.
The Players and How it Works:
- The Creator: Â Creates the Meme
- The Hook:Â The Enticement to Remember the Idea; Example:Â Belief That Others Will Enjoy Idea or That Others Need to Experience the Idea
- The Bait:Â The Desired Result; Example: Positive Benefit of Meme is Realized
- The Vector: The Medium that Transports the Idea. Example: E-mail, Facebook, Youtube
- The Host:Â The Carrier of the Idea Who Initiates Delivery
Popular Internet Memes:
Popular Concept Memes:
Popular Video Memes:
Popular Picture Memes:
The following list are some websites that explain more about memes:
Related articles
Brand Awareness: The Importance of Facebook
Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook. Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat. Gourmet Marketing explained, “Businesses carve out an identity and following of customers through Social Media…none is more central than Facebook.”
Seattle Local Marketing’s article Tips on How to Find Fans for Facebook Fan Page stated, “Why is Facebook so useful? If you want to pull a lot of people to look and find out about your business then, the best way is Google since majority of these people use this search engines. However, Facebook comes almost as second in being one of the most accessed sites in the world.”
Social Media Today recently ran an article titled 15 Ways to Use Facebook for Business. By creating a Facebook page, businesses can create a forum for discussion, facilitate word of mouth, research and test-market products, list press releases, and even hold contests.
Simply Zesty’s article Beer Company Generations $50.7 Million from 400,000 Facebook Fans demonstrates the impact on Facebook fan pages. New Belgium Brewing, “recently surveyed their Facebook fans and found that on average, their fans are spending $260 annually on the company’s products. This equates to $50.7 million in annual revenue, with 400,000 Facebook fans spread out across their products. Not a bad return on investment, given that the company had invested just $235,000 in 2011 in social media campaigns.”
Related Articles:
- Importance of Unique and Repeat Visitors
- Facebook and Twitter Getting Free Advertising
- Companies using Apps for Market Research
- Advertising Successes and Failures
- 15 Products Made by Mistake
- Marketing Translation Blunders
- Famous People Who Failed Before Becoming a Success
- Top 10 Companies Code of Ethics and Conduct
- Top 10 Company Mission Statements in 2012
- Famous Entrepreneurs Who Hit it Big With Humble Beginnings
- Researching Apple: Top 10 Most Useful Links
- Value of Top Companies in 2012