Dr. Diane Hamilton's Blog

A Revolution in Hiring and Working with Eva Andres of Juniper Networks

What is Socialnomics?

 

In Erik Qualman’s 2010 book Socialnomics, he described how socialnomics exists “where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it.”

Social media is the new word of mouth.  Now that individuals look online to find out information about products from their peers, marketing has taken a new turn. Companies must create a social networking presence in order to survive.

Click here to see some examples of socialnomics in action.

The following video gives some interesting statistics about the social media revolution.

[youtube http://www.youtube.com/watch?v=fpMZbT1tx2o&w=560&h=315]
  • Use QR Codes to Promote Your Business
  • Marketers Target Impatient Customers through Smartphone Quick Response QR Codes
  • QR Code: Why You Should Be Using it to Promote You, Your Business and Products
  • Top Links Explaining Texting (SMS) Short Codes

 

Could Augmented Reality Technology Inspire the Next Steve Jobs?

 

One of the biggest obstacles the new entrepreneur faces is coming up with a unique idea.  The Steve Jobs and Mark Zuckerbergs of the world have raised the creativity bar.  By creating augmented reality phone apps, certain companies are getting attention.  Autonomy has developed a new technology called Arasmsa that may change how people interact with objects.  It works with a smart phone and can reveal some things that are not readily visible to the naked eye.  Check out the following video:

[youtube http://www.youtube.com/watch?v=GBKy-hSedg8&w=560&h=315]

With the popularity of QR codes and now new technologies like Arasmsa, there is potential for some amazing app possibilities.  For example, you can now point your phone at a magazine and have an app translate the material from one language to another.  There are a variety of augmented reality apps already available on the market.  Check out 40 Best Augmented Reality Phone Apps and 2 Augmented Reality Technologies that are about to Change the World.

The question is who will be the next Zuckerberg or Jobs to create an idea that goes above and beyond what is already out there?  Perhaps they are listed in the article 8 Important Silicon Valley Innovators Not Named Steve Jobs.  Only time will tell.

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Unusual Uses for QR Codes in the Classroom and Job Market

 

QR codes are those little barcode looking squares that are popping up everywhere.  They are an excellent marketing tool.  They have some unique applications as well.  The article 50 Great Ways to Use QR Codes in the College Classroom lists some unusual uses such as:

  • Using QR codes on name plates to find instructor office hours
  • Adding QR codes to the syllabus to link to classroom calendar
  • Adding to class announcements to create buzz for upcoming events
  • Linking QR codes to lectures, videos or answers to commonly asked questions
  • Linking QR codes to digital portfolios

These are just some of the unique classroom uses.  Click on the link above to read all 50 uses.

For more articles about using QR Codes check out:

Stand Out In Job Market with Mini Resume Cards

Combining a resume with a business card in a smart, easy to read fashion, is a great way to capture a future employer’s attention.  ResuMiniMe is a site that has done a nice job of creating such a card.  In just minutes, job-seekers can create a traditional-sized business card that promotes their strengths while serving as a nice ice-breaker for networking opportunities.  Prices start at $90 for 1000 cards.  Gift packages are available.  A free profile on LinkedIn is required. 

They offer two style choices for the back of the card.  A traditional standard style that lists education and experience is one option.  Also offered is the option to include a QR code on the back.  For more information about using QR codes to find a job, click here. 

The following are examples of the cards that can be created on this site.  The back of the card is shown vertically here for easy readability.

Front (although not listed here, a phone number may be included):

Back Traditional:

Back QR Code Version:

Related Articles:

Top Links for Help with Deciphering Web Analytics

 

Sites like Alexa, Compete, Google Analytics and Quantcast can give some important data about website visitors.  If these were the only choices available, it might not be so difficult to choose the best tools for web analytics.  However, there are a lot of sites out there.  They may also have some techy jargon. Some terms that may be confusing to some who are trying to decipher the data include:

To explain the importance of the type of visitor, check out the article: Total or Unique Visitors:   What is the Difference? While many people focus on unique visitors, in an article titled Unique Visitors are not Everything, Jakob Nielson was quoted as saying, “Chasing higher unique-visitor counts will undermine your long-term positioning because you’ll design gimmicks rather than build features that bring people back and turn them into devotees and customers.”

To try and keep it all straight and pick the correct site based on individual needs, check out the following top 10 links with information about web analytics, explanations of popular tools and what they measure:

  1. Web Analytics Demystified – Unique visitors ONLY come in one size.
  2. Alexa Analytics Explained – Take a tour of Alexa’s analytics.
  3. Compete Analytics Explained – Where they get their data and PDF of methodology.
  4. Google Analytics Explained – FAQ for all Google Analytics issues.
  5. Quantcast Analytics Explained – FAQ for all Quantcast Analytic issues.
  6. Top 24 Web Analytics Software Packages – Top software packages explained.
  7. 11 Best Web Analytic Tools – Includes Google, Yahoo, Crazy Egg, Compete, and more.
  8. Alltop Web Analytic News – News about all analytic issues.
  9. Web Analytics Review – Side by side comparison of top web analytic tools.
  10. Yahoo! Analytics Explained – FAQ for all Yahoo! Analytics issues.

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