Men are often listed as examples of successful entrepreneurs. Oprah’s name may be mentioned, but far fewer women get the same recognition. To give women their due, accountingdegree.com came up with a list that they name: 15 Female Entrepreneurs Who Are Incredibly...
via google.com Entrepreneurs are often looking for ways to promote their new businesses. On March 18, the local YOB (Your Own Business) Fair will be a place where Arizona business owners can go to find out tips to help them promote their business. I will have a...
Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking. Effective branding is crucial for a company’s success. The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or...
In a foresight class I teach, we compare Al Gore's and Glenn Beck's views on global warming. It brings up some interesting discussions. A student recently posted this link in class and I think it is very well done and explains the two sides and how we may need to...
If a company has its name used as a verb, its popularity is undeniable but it may also be problematic. Although Google is a company name, it is not unusual for it to be used as a verb, as in someone is going to “Google” something. Google and Facebook are listed as...
PRweb Press Release - It might be obvious that Dwight Schrute is a control freak. But, who knew that Chris Rock was an introvert? Understanding how to read personalities is important according to mother and daughter co-authors, Dr. Diane Hamilton and Toni Rothpletz....
As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful. With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t. One of my...
Many people are starting new jobs right now. Many of them are working with technology or using terminology that they may never have had to use in the past. Managers and co-workers may toss around words that they assume people already know. It is imported that...
If you are considering marketing your product internationally, there are a lot of things you must consider when naming your products or creating your slogans. It may surprise you to learn that some major companies have had some huge product failures because they...
I teach a lot of marketing classes where we talk about product placement. In a recent discussion we were talking about FedEx and the movie Castaway. I read that the company didn’t pay for that mention. I find that hard to believe but I guess it is possible. Product...
Our guest today is Encore Capital Group's CHRO, Tracy Ting. In this latest episode, we discuss how she spearheaded the creation of a global set of values for Encore. In this episode we also discussed the impact on global employee engagement, metrics for measuring...
Our guest today is OpenText's VP, Susan Hailey. In this latest episode, we discuss how to create high-performance teams around the world. We discuss actionable steps you can take to rebalance your business mindset, to help you think more broadly about job...
The height of COVID-19 saw the drastic increase in the demand for hiring a travel nurse. Dr. Diane Hamilton delves into the many aspects of this job with her sister, Lesley Hamilton of Code Green Travelers. She explains how she guides nurses in securing thirteen-week...
Our guest today is Juniper's Chief HR Officer, Eva Andres. We discuss actionable steps you can take to rebalance your business mindset to help you think more broadly about job candidates and skills, adjust the way in which you work, and focus on emotional...
Our guest today is Chief People Officer of 2K, Bobbie Grafeld. She leads 2K’s People Team, including HRBPs, talent acquisition, total rewards, talent and organization development, employee relations, people operations, and DEI. 2K is a videogame publisher managing...