Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK). IpadAcademy.com explains, “Push notifications are a way for an app to send information to your iPad or iPhone even when you aren’t using the app.” If you’ve noticed the number of email listed on your email icon, that is there due to a push notification. That notification reminds you that you have mail without making you actually open up the application.
IOS (Apple’s system) is not the only one that utilizes push notifications. Android and Windows smartphones also use them. Check out: Not all Push Created Equal.
Apple’s IOS system provides 3 types of push notifications. To manage these notifications for an iPad or iPhone, you “Go to Settings > Notifications to choose the apps you want to receive notifications from. You can also select what form you’d like the notice to take – sound, badge, alert or banner, depending on the options the app includes.” For more help, check out: IOS: Understanding Push Notifications.
Some push notifications may be very useful. However, TheNextWeb explained push notifications need to be smarter. Having the ability to adjust how they work may need to be adjusted. Lifehacker explained that push notifications may not be the best thing. In the article You Should Forget About Push Notifications for Your Email, author Adam Pash stated, “the vibrating pulse in your pocket indicating the arrival of a new email; the unpredictable “ding” from your desktop’s email notification; these things are killing your focus and destroying your ability to work to your capacity.”
Push notifications are an effective marketing tool. Check out the following video explaining why:[youtube http://www.youtube.com/watch?v=yjO4HUI1cqY&w=560&h=315]
MobileMarketer warned that apps need to be pushy but not too pushy to be effective. “ONE-SIZE-FITS-ALL is not an effective strategy in any marketing channel. An effective push notification strategy should maximize the likelihood of message relevance and a beneficial value exchange between brand and customer.”
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