I utilize Facebook pages to connect with people about my books and writing, so I am always interested in finding out more about what makes a Facebook page become successful. I ran across this very interesting article by Emily Molitor with Smartblogs.com . . . Here is an excerpt from that article. To read the full article click here.
One of the main aims of companies using Facebook for business is generating awareness, as Jay Baer pointed out in his Facebook Success Summit session on Tuesday afternoon. The top way to do this, Baer says, is to win the News Feed. It seems simple: If you get someone to “like” your company’s Facebook page, then they receive the content you send out, right?
Not exactly, Baer said.