Two top authors discuss data, branding, and leadership success. Jonathan Blum is an author and award-winning journalist. He worked with Jim Kramer and is known for his short investor column titled Digital Skeptic.
About Jonathan Blum
Jonathan Blum is an author, award-winning journalist, and self-taught technical writer. He worked with Jim Kramer and is known for his short investor column titled Digital Skeptic. His new book, How Data Works, from Fine Print Literary Management, is anticipated to be released in 2018. He specializes in helping humanity manage overwhelming amounts of information and tell stories that have not previously been told. He believes in asking the right question of the right information at the right time.
About Marc Rudov
Marc Rudov is a branding advisor to CEOs, media commentator, and author of Brand Is Destiny: The Ultimate Bottom Line and Be Unique or Be Ignored: The CEO’s Guide to Branding. He’s headed marketing organizations in both large and small companies. Rudov is known worldwide as an independent thinker and thought-leader, unfazed by political correctness and technological correctness. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients — from various industries — to escape their comfort zones to stand out, to be unique. He counsels CEOs that, if they fail to lead and enforce their branding initiatives, they will imperil their destinies, drift and crash, and, consequently, squash their bottom lines.