Kristin Zhivago and Jeff Cleasby

Tips to get customers to want to buy and artificial intelligence to get B2B leads is the focus of today’s show. Cloud Potential President Kristin Zhivago has a company dedicated to helping companies gain an unfair advant…


About Kristin Zhivago

Kristin Zhivago is the president and co-founder of Cloud Potential, a company dedicated to helping companies gain an unfair advantage in the midst of the digital revolution. She and Joe Mckenna, CEO, started Cloud Potential in 2014. Prior to co-founding Cloud Potential, Zhivago was a revenue coach to company owners and managers, mostly for tech companies, a worldwide speaker on the customer’s buying process, and the author of the Amazon 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” She was one of the first to map out the customer’s buying journey and recognize the role that the internet plays in the buying process.


About Jeff Cleasby

Jeff Cleasby uses artificial intelligence to gain high-precision B2B leads. He is an expert in harnessing the two powerful components of passion and strategy that will ultimately champion the unique needs of each individual client (i.e. no cookie-cutter solutions) while incrementally increasing branding exposure and results that yield ROI wins! He knows the importance of having the ability to grasp two competing notions and hold them with equal conviction while solving difficult/complex problems that help people/companies build things; like solutions to problems, return on investment and an overall better business flow/form/function. Jeff is fascinated with science and can be found pattern matching B2B leads to understanding the DNA genome and logic behind a client’s best customers and their subsequent predictive net-new closed won opportunities using scientific insights.



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