Facebook and Twitter Getting Free Advertising through Redirection

Facebook and Twitter Getting Free Advertising through Redirection

Have you noticed lately how many companies post somewhere in their advertisement that they have a Facebook or Twitter page?  Perhaps you have seen wording like:  “Follow Us on Facebook” or “Follow Us on Twitter”.  Imagine if your company was mentioned like that on everyone else’s advertisements and you didn’t have to pay for that.

This is something that is new in the advertising world.  In the past, you would see companies listing their websites to direct their business to their own companies.  They still do this, of course, but now they are also directing business to Facebook and Twitter to get people to come to their website indirectly. This redirection may have implications on web analytics, making it more difficult to know how many customers are seeing the company’s message.  However, the advantages for using sites like Facebook for advertising can be significant.  Tnooz.com reported, “With one in every 13 people on the planet using Facebook, the potential exposure that Facebook advertising offers can be massive, costing a fraction of what a TV advertising campaign might cost.”

This redirection of business is something that is growing.  It can be easier to get people to go to Facebook or Twitter initially due to their popularity.  Sites like bit.ly allow links to be shortened and more information to be included in a tweeted message.  This can also be useful for redirection to mobile devices.  Webupon.com reported, “Facebook and Twitter are two of the most user-friendly sites on the mobile web – and that’s great news for those who are going mobile with their websites, because it means people can right-click on bit.ly links in Twitter – and be automatically taken to a mobile version of your site, if they’re accessing it from Twitter.”

Sites like Facebook are helping increase what used to be called word of mouth advertising by allowing people to pick “I like” on a product page.  Trendwatching.com refers to the F-Factor involved here, meaning Friends, Fans and Followers on Facebook who can influence purchasing decisions. Check out an article by Converge2003.com that suggests there are 10 tactics to increase your number of Facebook likes.   For more information about adding a Facebook Like Button to your site, click here.

2010 Advertising Successes and Failures

As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful.  With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t. 

One of my favorite ad campaigns was the Old Spice Guy.   I also enjoyed the Snickers Betty White ad.  The Wall Street Journal had a nice article about “The Best and the Busts” advertisements from 2010.  This article mentioned the Old Spice and Betty White ads.  I was curious as to the success of Old Spice specifically, as that was a product I had previously associated with older men and drug stores. According to their article, “Since February, the initial video has drawn over 25 million views on YouTube.  More important for Procter & Gamble, the Old Spice brand saw sales double from mid-June to mid-July versus the prior year, a period when the social-media part of the ad campaign heated up.”

Not all campaigns have been as successful.  Some failures that were listed in the WSJ article include:

  • PepsiCo’s Crunch Time Sun Chips Ad
  • The Nike Tiger Woods Apology
  • Gap’s No-Go-Logo

In the marketing courses I teach, we often discuss advertising.  For current advertising examples of how to create a specific effect, I like a site called Adcracker.com.  Check out some examples of advertisement styles by clicking the following links:

Dramatic Conflict

Problem Solution

Personification

Exaggeration

Metaphor

Employee Brand

Reasons Why

QR Code: Why You Should Be Using It to Promote You, Your Business and Products

QR Code or Quick Response Code is a two-dimension matrix code developed in the mid 90’s in Japan.  Businesses are drawn to it because it offers an improvement over barcodes.  Wisegeek explains, “QR Code contains data in both vertical and horizontal directions, whereas a bar code has only one direction of data, usually the vertical one. QR Code can also correspondingly hold more information. QR Code is easily digested by scanning equipment, and because it has potentially twice the amount of data as bar code, it can increase the effectiveness of such scanning. QR Code can handle alphanumeric character, symbol, binary, and other kinds of code. QR Code can hold up to 7,089 characters in a single symbol. ”

QR Code has become increasingly popular with the use of cell phones.  I recommend checking out an article by Searchengineland.com to see some video demonstrations.  A code can easily be generated on sites like Kaywa.com.  If you are wondering if search engines like Google will be able to recognize them, “If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.”

There are several recommended uses for the QR Code but one that I found to be interesting was that you could add one to your business card.  People would then be able to scan your information directly into their cell phone contact database.

Some other recommended uses may be to add them to media ads.  This simple little code could communicate product, contact, offer, and event information as well as coupons and social media links.

Related Articles:

YouTube Uploads 35 Hours Of Video Every Minute — InformationWeek

 

image via textually.org

You may already know that Youtube is extremely popular, but a recent article from informationweek.com really spelled out the numbers.  Think about this . . . according to that article:

In March, users uploaded more than 24 hours of video per minute, Hunter Walk, director of product management at the video social networking site, said in a blog. Within only eight months, traffic has increased by almost 69%.

“That breaks out to 2,100 hours uploaded every 60 minutes, or 50,400 hours uploaded to YouTube every day,” Walk said. “If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week. Another way to think about it is: If three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn�t have broadcast as much content as is uploaded to YouTube every 30 days.”

to read the rest of the article, click here:  informationweek.com

New Study by Krux Digital Shows Data Leakage on Popular Websites

 

Data leakage occurs when an external entity, often without a publisher’s consent, collects data about a user while the user is on the publisher’s website. Krux Digital has recently released information from their study that found tracking tools on major websites were installed without the company’s knowledge.

According to earthtimes.org key findings include:

  • 31% of all data collection was enabled by parties other than the publisher, often without their control or consent
  • 55% of all companies collecting data on a Web site also brought in other companies to collect data as well
  • 27% of all collection was conducted by parties that are potentially competitive to publishers in media or data sales
  • 167 different companies were observed participating in active data collection across just fifty publisher sites, few of whom appeared to be doing so in the publishers’ interest or at their request

To find out more about these results, click here.

Facebook Not Just For Fun Any More: Why There’s Even More Reasons For You To Log In

 

Image via mashraqi.com

Think of why you check your Facebook right now?  Is it to see what people are talking about?  Is it to see if it’s your move on Scrabble?  Well, now you have a really good reason to check in.  Facebook just added a new service that will allow you to check for deals on products and services in your area.

Think about it. . . You’re walking along, realizing you need to purchase something.  All you will have to do to find out who is offering special deals in your area now, is to get your iphone or other internet-accessible phone out and check Facebook.

Who is offering the discounts?  According to WJS.com, “GAP, Inc. will be one of the first marquee partners, offering free blue jeans to the first 10,000 customers who check in to their stores on an unannounced date in the near future. Facebook said Starbucks, McDonald’s, Macy’s and Harrah’s will also be offering deals.”

How does advertising with Yahoo differ from Google?

[YAHOO]

image via online.wsj.com

I saw the above chart today from eMarketer and it surprised me a bit.  I hear so much about Google adwords that I expected their income from ads to be higher.

How does advertising with Yahoo differ from Google?  I found an interesting comparison from mybesttradingwebhosting.com that showed some comparisons between advertising with each of the sites:

Yahoo! Advertising

Yahoo! Advertising gives its advertisers custom solutions to choose from that allow for brand building and response drives.

The more popular solution is the company’s sponsored search solution. This program allows advertisers to control the overall marketing cost by setting a daily budget. Advertisers can also set the amount they wish to pay each time an advertisement is clicked and payments are only made for those ads clicked upon. Additionally, advertisers can stop specific ads and completely close out their advertising account at any time, no questions asked.

The Yahoo sponsored search solution has a reach of over 2.3 billion potential clients and customers. To even further narrow an advertising customer base, advertisers can utilize the company’s geo-targeting feature – allowing for very specifically targeted marketing. Created ads can also be rotated to see which message garners the most traffic. In-depth reporting is part of the program and offers the ability for advertisers to see results in real-time.

Google AdWords

Google AdWords allows advertisers the ability to choose keywords related to their business or service and create ads based on these selections.

Just like its counterpart, Google AdWords allows for setting a specified budget and advertisers only pay for actual clicks on their ads rather than any set daily or monthly amount. Advertisements can be placed on hold or removed entirely when it is found that some ads are garnering more traffic and customers than other ads.

As one of the most used search engines, Google AdWords can offer an extremely large base of potential customers. For local businesses wishing to target a more specialized and specific audience, Google AdWords offers the ability to narrow advertising regions to a particular region, state or even city. Customers can be targeted to within 20 miles of a business’ front door. Additionally, ads can be set to show a business’ location when searchers are seeking data within Google.com and Google Maps.

Excerpt only – to read the rest of the article go to:  mybestratedwebhosting.com

What is the difference between Vimeo and Youtube?

Youtube is always in the spotlight.  However, they do have some competition.  Vimeo is another site where users can upload, view and share videos.  As of March, 2010, they had over 3 million members.  Vimeo’s name comes from combining video and me together.  You won’t find any commercials on Vimeo.  I was doing some checking to see what people were saying about how they felt about the differences between Youtube and Vimeo . . .  here are some of the differences between the two sites:

Those who preferred Youtube, did so due to some of the following reasons: 

  1. Quality
  2. Links to Related Videos
  3. Embedding
  4. Larger Audience
  5. Higher Possibility of Going Viral
  6. Large File Size
  7. Good Playback
  8. Can have infomercials and self-promotion

Pocket-lint.com has an interesting article that explains some of the advantages they found for Vimeo.  Some of these things include:

  1. Ownership
  2. Content Allowed
  3. Copyright Issues
  4. Library
  5. Video Quality
  6. Uploading
  7. Promotion/Humiliation
  8. Community
  9. Downloadable
  10. Support
  11. Purpose

To read the rest of the article and find out about each of these 11 areas, click here.

What is Visible Measures? Measuring the Popularity of Videos on the Web

I teach several different marketing and advertising college courses.  It can be a challenge to keep up with all of the different social media advertising trends.  Companies want to be able to know that their message is being seen.  One way to find out if your message is being picked up is through a company called Visible Measures.  Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. According to Forbes , “Visible Measures is a New York firm that counts the popularity of videos on the growing list of sites hosting them, of which YouTube continues to be the most important.”

On their site you can sign up to receive free public beta for trends and track the hottest viral videos on the web.  Once you sign up, you can chose a category such as media, dining, etc. You can also refine your search by agency, brand and even get specific about things like humor, reality, spoof, etc.  It will then generate a list of the top videos based on your parameters based on the dates your select.  I picked media for the week of September 6 and one of the top videos it picked up was YouTube Turns Five . . .see below.

Do you want to know the top 10 ad campaigns, top 10 film trailers, top 10 webisodes or those in 100 million view club?  They have the charts.  They have a paid program you can sign up for to find out even more detailed information.  Are you interested in following the Old Spice campaign?  You can type in Old Spice into their search bar and it will pull up a list of their videos, show their rank and their reach. 

To keep up with what Visible Measures has to offer, you can sign up for their blog by clicking here.

Most Popular Products in the US

Yahoo Finance posted an interesting article by Bloomberg Businessweek recently about popularity of items we purchase.  In my marketing courses I teach, we often discuss what makes a product more or less successful.  Do you ever look at products out there and think . . . Who would buy that?  I often see a strange color car and wonder what the buyer’s thought process was with that!  I tend to have more bland and simple taste when it comes to colors.  I guess I am not alone.

 In the Bloomberg article, they state, “Fully 17.8 percent of cars sold in North America last year were white—the No.1 choice, according to the annual DuPont Global Automotive Color Popularity Report. Black, the No.2 color, scored a close second with 17 percent, having climbed six points since 2005. Silver, the global favorite, placed third in North America, totaling 16.7 percent of sales.

Here are some more interesting statistics mentioned in the article about popular products:

Wal-Mart sold more bananas than any other single item in the store. 

The growth of Honey Nut Cheerios is largely due to a growing Hispanic population who is targeted in their ads.

Hungry for a potato chip?  The highest sales, by far, were for Lay’s brand.

Americans ate 4.1 pounds of shrimp in 2008.

If you are looking to buy a dog .  .  .Labradors are the number one choice. 

If you are considering traveling . . . You’ll probably see a lot of Americans in France as that is the number one travel destination.

One third of all cosmetics are sold by Revlon.

Looking for the popular sneaker?  Check out Nike’s Air Force 1.