I teach a lot of marketing classes where we talk about product placement. In a recent discussion we were talking about FedEx and the movie Castaway. I read that the company didn’t pay for that mention. I find that hard to believe but I guess it is possible.
Product placement is big business. Recently BeBe launched a new line of clothes based on its popularity from 90210.
Here is a list of some very noticeable products placed in movies that you may remember.
Taco Bell in Demolition Man
Popeye’s Chicken in Little Nicky
Reese’s Pieces in ET
New Beetle in Herbie: Fully Loaded
AOL in You’ve Got Mail
Several Dolls like Barbie, Mr. Potato Head in Toy Story
Aquafina in National Treasure
CNN in Contact
Dr. Pepper in Spiderman
Apple computers in too many movies to mention
Check out the following links for some more examples:
Movie-Moron.com – 10 Most Shameless Uses of Product Placement in Films