Brand Marketing With Dr. John Tantillo And The Anxiety Toolkit With Dr. Alice Boyes
Brand Marketing With Dr. John Tantillo And The Anxiety Toolkit With Dr. Alice Boyes
Forget about the debate speech minutiae. The meteoric rise of political brands like Obama, Trump, and Sanders prove that marketing is the new normal in politics. Sure, communication is still important – but it’s only one part in the political machinery. Marketing satisfies the voter (customer) needs; while branding showcases the personality attributes that get voters to focus on the needs-message. John Tantillo, Ph.D. uses his background in applied research psychology to assess the problems which face businesses and brands, including local/national campaigns. Dr. Tantillo is presently an Opinion Columnist for Newsmax where his column “The Marketing and Branding Lens” analyzes the topics of the day using two essential disciplines. He is also an independent consultant for the NYC Department of Small Business Services.
Self-sabotage in the workplace is a lot more prevalent than you think. It affects people in different ways, whether at work or at home. And for society to recover from self-sabotaging thinking patterns, it needs to assemble a healthy mind toolkit – preferably one that’s prescribed by Alice Boyes, Ph.D. As the author of The Healthy Mind Toolkit and The Anxiety Toolkit, Dr. Boyes helps people learn how to reprogram thinking patterns that often contribute to self-sabotage. She is also a popular blogger for Psychology Today, amassing more than 11 million hits for her articles. Her research has been published by The American Psychological Association. And before making the career change to a writer, Dr. Boyes was a clinical psychologist in her native New Zealand.
The Platinum Rule with Dr. Tony Alessandra and Tax Free Wealth with Tom Wheelwright
Educators put such an emphasis put on the three Rs which is reading, writing and arithmetic, but there is actually a fourth R which is so crucially important, and that is relationships. Relationship skills, emotional intelligence, and effective listening are basic people skills that the corporate environment is lacking. Dr. Tony Alessandra, voted the #1 World’s Top Communication Guru, is a legend of the speaking profession who created a concept called The Platinum Rule which is a free online assessment to determine your people and relationship skills. Taxes can be so confusing, but Tom Wheelwright says all people really have to recognize is that the tax law is fundamentally a series of incentives. Tom is a leading wealth and tax expert, global speaker, and entrepreneur. He is a CPA, founder and CEO of WealthAbility, and bestselling author of Tax-Free Wealth. Tom is best known for making taxes fun, easy and understandable, and specializes in helping entrepreneurs and investors build wealth through practical and strategic ways that permanently reduce taxes.
Direct Marketing with Brian Kurtz and Turning Great Athletes Into Businessmen with Monica Morton
Marketing isn’t everything, it’s the only thing. Brian Kurtz, founder and CEO of Titans Marketing, professes his love for direct marketing and always likes to talk about an expression which goes ‘those who did it have a responsibility to teach’. He realized that at a certain point, it made more sense for him to be able to take the fundamentals he did as a marketer and to bring that to another generation of marketers, copywriters, and entrepreneurs. Brian says it’s a very jumbled and confusing marketplace, so if you don’t have the fundamentals of marketing, you’re just going to be another face in the crowd. For Monica Morton, she and her team have seen it all. Monica is the president and CEO of Know LLC. She is a licensed private investigator specializing in sports and entertainment investigations. In an effort to be proactive and not reactive, she conducted extensive research and developed a program of services to assist young men and women in making better choices.
Discussing “Triggers” and “How Women Rise” With Dr. Marshall Goldsmith and Dissecting The COO Business Forum With Bill Shepard
As we grow older, our level of aspiration can actually go down and down and down. But our little impact, it’s going up. Quit worrying about what you’re not going to change; what’s important in life now are the smaller things. One person sends you an email that says, “My life is a little bit better off because of something you did” – and surprisingly, that’s enough. Let’s face it: You’re not going to cure cancer. You’re not going to stop global warming by yourself. You’re getting older, but is there something else you can achieve? You can trigger change in business. Explore “Triggers” with Dr. Marshall Goldsmith, who authored and edited 36 books – which have sold over two million copies, been translated into 32 languages and become listed bestsellers in 12 countries. Along with Triggers, his two other New York Times bestsellers are MOJO and What Got You Here Won’t Get You There – the Harold Longman Award winner for Business Book of the Year. Both his books have been included by Amazon.com in the top 100 books ever written in their category.
There needs to be more attention to what the Chief Operating Officer (COO) does because a lot of people are confused by that sometimes. Bill Shepard explains that the CEO is responsible for doing the right thing and the COO is responsible for doing things right. The COO operates the plan, drives the execution, and orchestrates all the different divisions to pull off the execution of the business. And Bill should know: he founded and launched the COO Forum in 2004 in the San Francisco Bay/Silicon Valley Area. The association provides a forum for Chief Operating Officers and other Second-in-Command Executives; shares and develops best practices; and aims to improve the awareness of COO’s role within the greater business community.
Seven Proven Principles to Grow Your Business With Jeff Hoffman
In order to successfully grow your business, you must learn how to be curious about everything. Reinvention is the name of the game for a lot of different industries – and if you wish to thrive in this changing business landscape, you have to adapt and scale your business accordingly. Today, Jeff Hoffman reveals the secrets of success and survival. Jeff is the author of Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back. He’s a billionaire. He has gone to Yale. He’s been involved with a lot of well-known companies, including Priceline.com, uBid.com, and ColorJar. Jeff has done everything exciting in life: from being a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, film producer and producer of a Grammy-winning jazz album in 2015 to being the founder of multiple startups. If you desire to succeed like the world’s greatest innovators, then Jeff can show you exactly how: just stay curious!
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