The Millennial Merger With Jesse Henry And Consumer Forecasting With Leyda Hernandez

TTL 201 | Consumer Trend Forecasting

The Millennial Merger With Jesse Henry And Consumer Forecasting With Leyda Hernandez

Business owners want to find their success identity. For that, they must propel themselves to their performance zone – and prepare for the inevitable Millennial Merger. Jesse Henry, founder of TheTheoryOfSuccess.com, can help you do exactly that! After college, he gave a TED Talk and became a peak performance strategist for Tony Robbins. Although that was an extremely positive experience, he quickly realized that working for someone else was not in his best interest, so he left the company to go off on his own. Jesse dedicates his time to helping people achieve their business goals, slowly but surely. Now you can, too!

The luxury space is going through such a dynamic change right now. For example, 40 percent of luxury goods consumption over the next few years is going to come from millennial dollars. We’re reaching peak earning years and a lot of luxury brands haven’t set themselves up to successfully cater to a millennial audience. Leyda Hernandez, CEO of C’est Du Luxe, is leading trend and consumer forecasting for luxury brands. C’est Du Luxe helps luxury brands understand new generations of customers, anticipate changes in luxury values and consumption, and respond strategically to emerging opportunities. Leyda has been recognized in Forbes’ 30 Under 30 and listed among the Top 10 Women in Tech by Everstring. She is also an adjunct professor at New York University’s School of Professional Studies, where she teaches campaign measurement and marketing analytics courses at the graduate level.

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TTL 200 | Arizona Advertising Guild

Arizona Advertising Guild With Marianne Guenther And Bringing Hope Home With Paul Isenberg

It’s a crazy time to be an entertainer looking for work in LA right now: Rates are high. Studios are booked. There’s first, second holds all the time. But before you give up on your dream television pilot, Marianne Guenther, CEO of BIG YAM, The Parsons Agency, and SNEAKY BIG Studios, wants to put a great second option on the table. Her agency can produce the content in just one room, start post production with five editing suites, run through a color correction suite, and then your production can already take it back to your distribution partners. And speaking of blockbuster business, Marianne is as a former Executive VP at GoDaddy, president at the Arizona Advertising Guild, and serves on multiple boards. She is also a fixture in the philanthropic community.

Families with cancer are in a bad place. They’re quickly losing hope by the minute, but Paul Isenberg wants to help them. As Co-Founder and CEO of Bringing Hope Home, Paul makes sure that families with cancer receive an active treatment – even without a proof of income or tax returns. Bringing Hope Home focuses predominantly on paying rent, mortgage, utilities, car payment, and food. You might ask yourself: How is this possible? What about the running costs of manpower? Bringing Hope Home has a stable of service providers, plumbers, electricians, roofers, accountants who will come in and do work for the benefit of our families for either nothing or next to nothing. These families can be in a better place to take care of their loved ones, and Paul’s company can remove worry. Bringing Hope Home doesn’t help patients. They’re not patients to us. They are our family.

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TTL 199 | Emotional First Aid

Emotional First Aid With Guy Winch And Future Fit Leadership Academy With Giles Hutchins

In order to become future fit leaders, we need to practice emotional first aid. Guy Winch, Ph.D., is a licensed psychologist, author, and in-demand keynote speaker whose books have been translated into twenty-four languages. Dr. Winch’s viral TED Talk, Why We All Need to Practice Emotional First Aid, has been viewed more 6 million times and is rated among the top five most inspiring talks of all time on TED.com. On the other hand, Giles Hutchins discusses a new standard for future fit leaders by way of discipline and hard work – not one-off silver bullets. He is the Chairman of The Future Fit Leadership Academy, Lead Partner of The Natural Business Partnership, and co-founder of BCI Biomimicry for Creative Innovation. He served as the Global Sustainability Director for Atos. Giles is the author of The Nature of Business (2012), The Illusion of Separation (2014) and Future Fit (2016).

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TTL 198 | Elastic Body Limits

Elastic Limits Of The Body With Alex Hutchinson And Hidden Light In Emotional Intelligence With Raana Zia

Is it pain that holds us back when we push our self or discomfort or unpleasant sensations? When it comes to stretching the body’s elastic limits, elite athletes and everybody else feel pain pretty much the same way. But the human body’s incredible pain threshold that goes way beyond athletics, as Alex Hutchinson explores with his work. Alex is the author of Endure: Mind, Body, And The Curiously Elastic Limits Of Human Performance. He is also a National magazine award winning journalist. On the other hand, Raana Zia shares her brilliant insights on the hidden light in emotional intelligence. She is a former CFO who followed a different passion. Raana also wrote the life-changing book Your Hidden Light: A Personal Guide To Creating Your Desired Life.

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TTL 196 | Extreme Leadership

Extreme Leadership with Steve Farber and How To Get Noticed with Karyn Schoenbart

Leadership pioneer, strategist, keynote speaker, and bestselling author on extreme leadership Steve Farber says there’s a big difference between calling oneself a leader and actually leading. If you are really leading and not just wearing the label, the experience is extreme. It’s a combination of love for the game, love for the cause, love for the principles that you stand for and, at the same time, a fear that comes with doing something new, stretching the boundaries, being innovative, and challenging the status quo. Karyn Schoenbart, CEO at The NPD Group, Inc. says she always had a strong work ethic which was instilled in her by her parents. She’s wrote Mom.B.A:. Essential Business Advice from One Generation to the Next as a practical guide on everything, from effective first impressions and workplace politics to relationship development, skill-building, and priority-setting. One of her big tips to people early in their careers is to step up and work hard, and good things happen when you work hard, step up, and volunteer. That is what helps propel your career and get you noticed.

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TTL 195 | Disruptive Technology

Creating Disruptive Technology with Jason Kintzler and Self-Managing Investments with Randy Tate

Jason Kintzler, founder and CEO of Pitch Engine, has always tried to look for marketing software that’s easy to use. That led him to develop the most transformative innovations in the PR industry. Jason says you can create disruptive technology from the most unlikely places. You just have to be more open and attentive to the world around you. Randy Tate, CEO and co-founder of Flipping Wall Street, believes that people can self-manage their investments. He developed innovative software that any average individual investor can use as a tool to protect, preserve, and grow their wealth using software.

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TTL 194 | The Importance Of Creativity

The Importance of Creativity with Robert J. Sternberg and Tricks to Appear Smarter in Meetings with Sarah Cooper

Growing up, Robert J. Sternberg never really thought he was smart. He always did bad on IQ tests and was the first generation high school graduate of his family. Now he’s a psychologist and a professor of Human Development at Cornell University. Robert stresses the importance of creativity. He said in life, you sometimes just have to believe in yourself and that if you work hard, you can succeed. To succeed in life is not about IQ scores or grades, but about your creativity, your common sense, and your ethical sense, that you try to do the right thing. Sarah Cooper is a writer, comedian, and creator of the satirical blog The Cooper Review. She believes in adding humor to your writing and shares some tricks on how to appear smarter in meetings and get away with it.

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TTL 193 | Online Marketing

Online Marketing Through Good Content with Jenny Rooney and The Seven Levels of Engagement with Amanda Slavin

You always hear the key to online marketing is content, but what does that really mean? How do you know if you have good content and how do you know if you’re reaching the right people? Content is not just text, it’s everything a brand does. It’s basically anything where a customer is engaging with your brand. Jenny Rooney, editor of CMO Network, shares some tips on how to make good content and optimize it to increase your reach. Amanda Slavin, CEO and founder of CatalystCreativ, a full service experiential marketing agency, says that you have to emotionally connect with your internal teams and with your audience to change the way they experience your brand. She shares the seven levels of engagement to guide you exactly how to do that.

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TTL 192 | Unleashing The Entrepreneur

The Community Company with Ryan Paugh and Unleashing The Entrepreneur with Debbie Wooldridge

It’s not just entrepreneurs who struggle with making connections, but any ambitious professional. Ryan Paugh created the Community Company to help these professionals make connections in whatever industry they are in. He believes that there are communities around us in different ways and you can leverage those communities with the kind of value you offer to the people involved in them. Company managers need to be open to the idea of unleashing the entrepreneur in every member of the organization. By doing this, Debbie Wooldridge they can attract millennials to come work for them and stay working for them. The idea of providing a google-type work environment to pull them in isn’t true. What you should do is focus on professional development opportunities that will help you help them mature and grow in the organization.

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TTL 191 | Boating Experience

Speaking To Inspire Change with Bernie Swain and The Boating Experience with Adrian Walker

When you’ve grown to be the largest lecture agency in the world who represents prime ministers, presidents and secretaries of state, you have to understand that this value of work womes from a turning point in life that defines who you are. Author of “What Made Me Who I Am” Bernie Swain used to work in a closet before he got to represent 3 of the last 4 presidents of the United States. He shares that with Washington Speakers Bureau, your speech should aim to make a difference and make people go in a direction of change. AirBnB has proven that there are people who would choose to rent rather than own. Co-founder and CEO of Boataffair Adrian Walker applied this idea to renting boats. He and his wife thought they liked sharing the boating experience but a lot of people don’t own one because of money and maintenance factors. He now helps people enjoy a fantastic day in the water and he earns extra income on the side.

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