10 Ways to Market Yourself as a Product to Get the Job

10 Ways to Market Yourself as a Product to Get the Job

 

The following is from Anne McCauley’s article  for CareerConnectors.net.  To see the whole article and the 10 step process that was discussed at this meeting, go to the article by clicking here.

Do you feel overlooked by prospective employers?  Maybe you are and could consider Marketing Yourself as a Product.  This week at the Gilbertevent Dr. DianeHamiltonspoke to more than 100 job seekers about ten ways to market yourself to get the job.  Dr. DianeHamiltonis the author of several books including How to Reinvent Your Career and It’s Not You, It’s Not You It’s Your Personality.  If you missed her presentation, borrow copies of her books from the local library; her presentation was based in part on her books.

Click here for the information from Dr. Diane Hamilton’s talk.

Related Articles

Have you Googled Yourself Lately? Why LinkedIn and Google are Important for Your Job Search

If you are looking for a job, you probably have looked at getting on LinkedIn and some other social networking sites.  If you have created a LinkedIn profile, it should show up on Google’s search engine. 

In some recent talks I gave to job-seekers, I asked my audience if they had Googled themselves.  Surprisingly, not as many people as you may think have done this.   In my book, How to Reinvent Your Career, I discuss the importance of Googling your name to see what it displays.   You can be sure that employers will do this.

It is nice that search engines like Google can help people find you.  One way to help improve being found is to be on LinkedIn.  There are other benefits to being on LinkedIn. According to a recent article in WSJ.com, “One of the least recognized aspects of LinkedIn, says founder Reid Hoffman, is the fact that it allows people to help other people.” I personally like the Q&A feature of LinkedIn for this reason.  Not only can you ask a question, but you can offer your expertise and help others. 

According to Hoffman, Linkedin is an important part of the career search.  I agree.  He also asked an important question: “There are millions of other people out there. What do you do to put yourself in the right place for people to find you?”

I often give advice for things you can do to be found.  LinkedIn is high on my list.  However, if you are interested in finding out more ways to be found, check out some of my career videos. 

How to Get a Job by Understanding  Emotional Intelligence

How to Get a Job by Utilizing a SWOT Analysis

How to Get a Job by Utilizing Camtasia and Powerpoint

How to Market Yourself by Using Social Media

Related Articles

Be Your Own “Dream Career” Advocate, Reinvent Your Social Network

Phoenix AZ—November 11, 2010— Guidance is a powerful thing and an important thing to seek from all sources when considering career change.  In her new book, How to Reinvent Your Career, Dr. Diane Hamilton does just that. She guides her readers through the process of self-promotion, something truly essential for landing that “dream” job.

Dr.  Hamilton has been advising her students regarding career opportunities for 5 years. She wants them to be marketable, relevant to the times and ultimately successful.  However, this isn’t any job hunt. This is a reinvention. Readers are using Diane’s tools to find complete job satisfaction.  The number one rule is when interviewing for a dream job is to understand the ability of how to show prospective employers   the benefits (not to be confused with features) that you offer.

Dr. Hamilton points out that Linked-in.com can be thought of as the Facebook for professionals. It is a way to get “connected” or “linked-in” with people online.   New users can create a profile showcasing their unique abilities and strengths. Some may see it as an online resume but it is so much more than that, as it can be tailored to emphasize your strengths and assets and be used to interact with potential connections.

“Networking is not contrived cocktail parties anymore,” says Hamilton, “The future is online—and that should not be a scary place. To stay current, you have to create your ‘brand,’ the heart of your profile, online.”

Once the profile is complete, it’s time to connect!  It must be continually updated to obtain the maximum benefit.  Just joining is not enough.  You must actively participate for optimal success.  Anytime a user gathers someone’s business card, it is crucial to connect with him or her the next day.  Linked-in is a way to keep a database of people who could be mutually beneficial contacts for the duration of the user’s entire career.

For job seekers Linked-in is partially about staying current, but most importantly a way to show not only skills but benefits: the total package. When changing careers it is vital to self-promote, showing that you are more than a set of skills but an asset to the team at that “dream job.”

“Link-in” with Dr. Diane Hamilton: www.linkedin.com/in/drdianehamilton

PR Contact:
Rebecca Crowley, RTC Publicity
646-619-1178
rebecca@rtcpublicity.com


drdianehamilton.com

via news.wooeb.com

Marketing Yourself To Get The Job – Career Workshop

CareerConnectors.Net Workshop
Nov. 16 – 9:00 – 11:30 am (Gilbert, AZ)
 

Marketing Yourself as a Product to Get the Job

Agenda

 

 8:45 am       Registration

 9:00 am       Welcome and Intro, Jessica Pierce, JobSeekersAZ

 9:15 am       Marketing Yourself as a Product to Get the Job, Dr. Diane Hamilton

10:15 am      Industry Intelligence, Mary Wolf-Francis, City of Phoenix Workforce Connections

10:30 am      Banner Health is Hiring, Miranda Kistler, Recruiter

10:45 am      Ajilon Professional Staffing is Hiring, Morgan Carlson, Staffing Manager

11:00 am      New York Life in AZ, Emelie Shriner, Recruiter

11:15 am      Closing and Job Leads, Jessica Pierce

11:30 am      Breakout Sessions:  Resumes, LinkedIn, Hiring Companies, Speakers

  

Our jobleads change often, check them out:  CareerConnectors.Net

Follow us on Twitter

Connect to our LinkedIn Group:  CareerConnectors

Friend us on Facebook

 

via eventbrite.com

Millennial Job-Seekers Have Unique Expectations

 

Millennials in the workforce are the focus of many articles lately.  I deal a lot with post-boomer generations due to the fact that I teach for several different online universities.  Millennials have been singled-out as having different personality issues. In all three of my books, I address how personality issues affect our expectations and preferences. 

Tomorrow I will be delivering a talk at a local university’s annual forum.  The topic will be, “Obtaining Your Dream Job by Marketing YOU as the Product”.  I often give talks about how to find jobs and market talents. Tomorrow’s topic will be specifically focused on a younger generation.  Many in the audience will be millennials. When talking to post-boomer generations, it is important to realize they have unique expectations.

Many claim that millennials have entitlement issues.  Sixty Minutes did a nice job on a piece they did titled: The Millennials Are Coming.  In that article they stated: You now have a generation coming into the workplace that has grown up with the expectation that they will automatically win, and they’ll always be rewarded, even for just showing up.  

In another interesting article by ere.net, the following questions were actually asked by millennials in job interviews.  

  • If I don’t like my boss, how can I get that changed?
  • How many hours per day will I be expected to work?
  • Do you allow the use of Facebook?
  • If I don’t like my pay, who do I talk to about fixing that?
  • If we do reading for the job, can we do it at the gym during work hours?
  • Who will be my mentor and coach while I’m learning my new job?
  • What does the company do to make work fun?

For anyone that is older than the millennials, these questions may come across as humorous or brazen.  However, they are a good example of how different newer generations may be, in regard to their work expectations. 

In our book, It’s Not You It’s Your Personality, Toni Rothpletz and I explain how newer generations are often seen as the “me” generation.  Jean Twenge did a nice job of addressing this in her book, Generation Me. 

In my talk tomorrow, I will be discussing the importance that companies put on emotional intelligence when looking at potential new hires.  Part of having emotional intelligence is having the ability to have good interpersonal skills and empathy.  The interviewee must be able to “read” the interviewer and present themselves accordingly. 

Generational differences can be a big issue that many millennials need to be aware of.  Asking questions like the ones listed above may not endear you to the interviewer . . . unless, of course, that interviewer is a millennial with similar expectations as well.  My guess is, that probably won’t be the case. 

If you didn’t see anything wrong with the above list of questions, my suggestion to you is to do some research into proper interviewing etiquette.  I wrote about the mistakes people make in interviews in my book, How to Reinvent Your Career. 

For more reading, check out articles like:

You May be Looking for a Job . . . But it is Your Emotional Intelligence That Needs Work  

Millennial Workers – New Ways of Doing Things  

How is Your Job Satisfaction? It May Be Based on Your Personality Type 

Related Articles