How A Hobby Turned Into A Business Opportunity with Ron Douglas and Delivering Content To Pique People’s Curiosities with Cody Gough and Ashley Hamer

How A Hobby Turned Into A Business Opportunity with Ron Douglas and Delivering Content To Pique People’s Curiosities with Cody Gough and Ashley Hamer

From time to time, we find ourselves craving for certain foods from specific places, restaurants, or food brands. But thinking about the means and effort to go those places seem like hard work sometimes or that they could be a tad expensive. Well, Ron Douglas has cracked the code to a number of those recipes. He is a former finance manager at JP Morgan who later rose to success as the founder of the #1 copycat recipe website RecipeSecrets.net as well as Ron Douglas Publishing. He recreates recipes to make it accessible to more people. Sharing how he got into the Wendy Williams show and sold a million copies of his book, he shows that even your hobby can be a business opportunity. Plus, he offers great tips on how to get your own book deals.

 

Cody Gough and Ashley Hamer from Curiosity.com talks about providing information to people that will pique the curiosities in a most accessible and easy way. As an experienced writer, radio host, and podcast veteran, Cody Gough discuss about all the different ways of delivering content that makes it consumable to a number of people. With Ashley Hamer, she shows off her role as the managing editor of Curiosity.com as well as a science communicator by giving us the ways to entice people into being curious. They also share the studies they conducted about improving people’s productivity in the workplace, pushing forward the importance of being naturally curious in all walks of life.

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Do you Like the Old Spice Ads? Of Course You Do! But Have They Been Profitable?

It’s hard not to like the new Old Spice ads. I have to admit, when I think of Old Spice, I think of an older product that was around when I was a kid and associate it with older men or as a kind of cheaper product you’d find at drug stores.  Since I teach a lot of marketing classes, I was curious to see how those very fun and popular ads are affecting the sales of Old Spice.

As of July, Old Spice sales have increased 107%. 

 

 

 

images via mashable.com

In her new analysis of the Old Spice video push, Adweek’s Eleftheria Parpis has this summary: “According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.”

For some fun short Old Spice clips, check out this compilation put together by adweek.blog. 

Also check out Mashable’s Top 10 Funniest Old Spice Guy Responses by clicking here.

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  • Hey Old Spice haters, sales are up 107% (adweek.blogs.com)