Uber is Uber Cool

Uber is Uber Cool

Uber is an app (iPhone and Android) that allows you to request a black Towncar or SUV rather than a typical cab in the U.S. and Canada.  When you use the app, it finds your location and allows you to order an “Uber”.  You can see all of the black cars in your area on a map.  You can simply pick the closest driver and the system will send you an alert on your cellphone to let you know the car is on its way.  The service alert includes your driver’s name and his cell phone.  You can even watch the vehicle coming toward your location on the map.

I spoke to a frequent user of Uber who told me that it normally takes about 5-10 minutes for the vehicle to arrive.  The driver opens the car door for you.  They usually have bottles of water, candy, gum, and other handy items. The price is a little more than a standard cab.  However, she felt that the few dollar difference was well worth it.

When you reach your final destination, you do not have to worry about having cash, tipping, or even dealing with negotiations.  Since your information is stored in the app, the receipt is simply sent to your email. They ask you to rate the drivers so that they can be sure they have excellent service.  I was told that drivers need to maintain a 4.7 out of 5 star rating in order to continue driving for the company.

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How to Use iPhone to Connect Computer to the Internet

If you are like me, you may want to use your laptop when you travel.  One way to gain access to the Internet is by using an iPhone’s Personal Hotspot feature.  The cellular data connection on the phone will allow you to connect your laptop or desktop to the Internet.

To use this feature, go to the settings on the iPhone (3GS version or later) and chose general and then choose Personal Hotspot. Turn the Personal Hotspot to the “on” position.  The Wi-Fi password will be listed on the iPhone under the Personal Hotspot area next to Wi-Fi password.  The wireless connection should now be listed as a choice on the laptop or desktop computer.  To connect to the iPhone, go to the Internet Access area on the computer and select the iPhone connection option. Then enter that password listed on the iPhone when requested.

When the personal hotspot is turned on it may incur charges so it is important to turn it off when not using it for temporary access.  The Apple support website states that the Wi-Fi hotspot will turn off when no devices are detected, but I was told by a Verizon employee that there may be charges.  I was also told that the phone could not be used when in personal hotspot mode.

According to the Apple Support site, “While devices are connected to Personal Hotspot, the status bar will be blue and will indicate the number of connected users.  The maximum number of supported connections may vary depending on your carrier or iPhone model.”

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What You Should Know About Push Notifications

 

Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK).  IpadAcademy.com explains, “Push notifications are a way for an app to send information to your iPad or iPhone even when you aren’t using the app.”  If you’ve noticed the number of email listed on your email icon, that is there due to a push notification.  That notification reminds you that you have mail without making you actually open up the application.

IOS (Apple’s system) is not the only one that utilizes push notifications.  Android and Windows smartphones also use them.  Check out:  Not all Push Created Equal.

Apple’s IOS system provides 3 types of push notifications.  To manage these notifications for an iPad or iPhone, you “Go to Settings > Notifications to choose the apps you want to receive notifications from. You can also select what form you’d like the notice to take – sound, badge, alert or banner, depending on the options the app includes.”  For more help, check out:  IOS:  Understanding Push Notifications.

Some push notifications may be very useful.  However, TheNextWeb explained push notifications need to be smarter.  Having the ability to adjust how they work may need to be adjusted.  Lifehacker explained that push notifications may not be the best thing.  In the article You Should Forget About Push Notifications for Your Email, author Adam Pash stated, “the vibrating pulse in your pocket indicating the arrival of a new email; the unpredictable “ding” from your desktop’s email notification; these things are killing your focus and destroying your ability to work to your capacity.”

Push notifications are an effective marketing tool. Check out the following video explaining why:

MobileMarketer warned that apps need to be pushy but not too pushy to be effective. “ONE-SIZE-FITS-ALL is not an effective strategy in any marketing channel. An effective push notification strategy should maximize the likelihood of message relevance and a beneficial value exchange between brand and customer.”

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Could Augmented Reality Technology Inspire the Next Steve Jobs?

 

One of the biggest obstacles the new entrepreneur faces is coming up with a unique idea.  The Steve Jobs and Mark Zuckerbergs of the world have raised the creativity bar.  By creating augmented reality phone apps, certain companies are getting attention.  Autonomy has developed a new technology called Arasmsa that may change how people interact with objects.  It works with a smart phone and can reveal some things that are not readily visible to the naked eye.  Check out the following video:

With the popularity of QR codes and now new technologies like Arasmsa, there is potential for some amazing app possibilities.  For example, you can now point your phone at a magazine and have an app translate the material from one language to another.  There are a variety of augmented reality apps already available on the market.  Check out 40 Best Augmented Reality Phone Apps and 2 Augmented Reality Technologies that are about to Change the World.

The question is who will be the next Zuckerberg or Jobs to create an idea that goes above and beyond what is already out there?  Perhaps they are listed in the article 8 Important Silicon Valley Innovators Not Named Steve Jobs.  Only time will tell.

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Researching Apple: Top 10 Most Useful Links

 

The following list was created to put all of the most useful information about Apple in one easy to find location:

  1. When Was Apple Incorporated?  “Apple was incorporated in the state of California on January 3, 1977.”
  2. When Apple Went IPO Apple’s initial public offering was on December 12, 1980 at $22 per share. “The stock has split three times since the IPO so on a split-adjusted basis the IPO share price was $2.75.”
  3. Apple’s Mission Statement:   Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.  The Apple website officially lists their mission statement as:  “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.”
  4. How to Find Up to the Minute Price on Apple Stock Apple’s ticker symbol is AAPL – click here for 20 minute delayed price.
  5. The First Apple Logo Featured Isaac Newton Newton was sitting under a tree with an apple about to fall on his head.
  6. The Name iPod Came From 2001: A Space Odyssey “As soon as I saw the white iPod, I thought 2001,” Chieco told Wired in 2006. “Open the pod bay door, Hal! Then it was just a matter of adding the ‘i’ prefix, as in ‘iMac.'”
  7. Apple Lists Detailed Information About their Environmental Footprint:  The Apple site lists their total footprint including information from manufacturing, transportation, product use, recycling and facilities.
  8. Apple’s Annual Report  “Apple does not produce a glossy annual report. Apple’s Form 10-K is available on our website. If you require a hard copy, go to the Request Information form and select the Form 10-K.”
  9. Apple’s Dividend History:  Find Apple dividend and stock split information.  Apple has had three 2- for-1 stock splits in 1987, 2000 and 2005.
  10. Apple Press Releases: This link includes all press releases, including Steve Jobs’ Retirement Letter to the Apple Board of Directors.

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