Using Non-Obvious Habits To Achieve Successful Marketing with Rohit Bhargava

TTL 549 | Non-Obvious

Using Non-Obvious Habits To Achieve Successful Marketing with Rohit Bhargava

Marketing is a key factor in any company’s survival. Understanding how to use the non-obvious can make products more sellable and successful. Founder and Chief Trend Curator of the Non-Obvious Company, Rohit Bhargava teaches us five habits on figuring out the non-obvious, which include being curious, observant, thoughtful, fickle, and elegant. As an author, he explains how he has developed his own publishing method as well as trends on the desirability of his products. Rohit also highlights the importance of how advertising should promote more experiences rather than images alone. Discover these things and more, keeping in mind how the transformation of a customer is the best result that advertising can bring.

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Prezi Presentation about Education That Blows PowerPoint Out of the Water

Prezi is a presentation software similar to Powerpoint.  Check out this very interesting use of Prezi “Future Proof Your Education” from Maria Andersen where she explains “How do you prepare for uncertain career paths where technical knowledge doubles every two years? You pay attention to the skills that surround the content: Interact, Flex, Learn, Explain, Analyze, and Focus.”

Andersen does a nice job of incorporating the “Did You Know?” video into her presentation while showing how to utilize Prezi to its fullest.  Click on the presentation below to find out more about choices and how knowledge and skills can affect career paths.   Particularly fun is the “Little Billy” video showing what happened to Billy and others when they entered the workforce and experienced information overload syndrome.

If you have ever wondered how to make the most out of using Prezi, this presentation can show how to do this.

Click here for the presentation.
 
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How to Market You or Your Product Using Social Media

Today’s Ask Dr. Diane: I just wrote a book that is available through Amazon.  I’m just not sure about the best way to market it?  Any suggestions?
 
That is a good question.  The tips I’m about to give can also be used to market things other than a book. 
 
You could market it through several ways.  I would create a link to it on your site like I have links on my main website to Amazon.  If you don’t want to do that, you could offer it directly from you as a PDF through your site and charge them using PayPal. 
 
You might want to make a video (3-4 minutes at most) and put it on Youtube.  At the end of the video make mention of a free offer or newsletter and where to go for more information.  If they go to that site, it should be a capture page to get people signed up  to receive free newsletters (through a site like aweber.com) to get them interested in you and your book. 
 
You definitely need to be on Facebook and create fan pages like the ones I have for each of my books there.  See:
 
 
I would be on Twitter as well.  You can tie all of your Facebook, Twitter, WordPress, etc. accounts into one area on sites like Hootsuite . . . but I like to use Posterous a lot. It is like a blog but it has a great share information toolbar that you can get that and it also allows you to share your updates on multiple sites like Hootsuite does. 
 
If you want to learn about social networking and “how to do it” . . .for a reasonable price you can go to  Letsgetsocial and sign up to get their videos.  I watched them and they are really very informative.  They are designed to teach people how to be media managers but people who don’t want to do the job of media management can learn how to do their own media management from them. 
 
I gave a presentation yesterday to a local group here where others were presenting to career-seekers … they all agreed that Youtube is one of the biggest things you can do to get noticed. 
 
I watched a video a while back on Pitchengine.com about videos and they had some good information.  They are more costly though. You might watch their video for information.  If you are going to spend that kind of money, you need to have a major product to promote.  Books probably won’t have the return to support that. 
 
Talks are another great way to promote your book . . . so are radio interviews.   You can go to radioguestlist.com or other sites like that to find people looking to interview you.
 
Blogging is one of the best ways to get your name out there.   I like to use WordPress because it is free and uncomplicated. 
 
You can also release press releases on prweb or other such sites.  I am on wooeb who also has press releases that are not as expensive.  You can send out free releases on pitchengine.
 
You might check out some books . . . .I liked a book called Career Renegade . . . had some good ideas.  (on a different side topic . . .I liked the book The Happiness Advantage written by ex Harvard professor – very entertaining)
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What is Prezi? How Does it Compare to Powerpoint

I use Powerpoint on occasion.  In fact, I used it for a presentation last night.  However, there is another program out there that could give Powerpoint a run for its money.  If you haven’t seen Prezi yet, I highly recommend checking it out. 

Prezi differs from Powerpoint in that it is a web-based program that allows you to create more of a canvas presentation instead of a sequential slide presentation. Think non-linear. It allows you to incorporate not only text and pictures, but videos and other presentation objects.  You can create your presentation online and then download the final product so that you don’t require an internet connection to display the presentation.

Students and professors can get this application for free.

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Using Camtasia and Powerpoint to Make Videos for YouTube and Beyond

 

Ask Dr. Diane: How do you make those presentation videos that you put into your classrooms and here on your blog?

I personally use Camtasia and PowerPoint combined to create a lot of my presentations for my students. It is very simple to do. All that is required is to create a PowerPoint presentation as you normally would, then use Camtasia to record the voice over portion as if you were giving the presentation to a live audience. The software is simple to use and you can save it in different formats that are easy to upload to Youtube. For some information about Camtasia and its use, click here.

I teach a lot of online courses and find that this type of presentation is a great way to reach students who prefer more than simply reading directions on a screen. Camtasia will capture not only sound but can show your curser movement to explain directions in a way that is more effective to the visual and aural learner. For an example of these packages used together, click here.