Facebook and Twitter Getting Free Advertising through Redirection
Facebook and Twitter Getting Free Advertising through Redirection
Have you noticed lately how many companies post somewhere in their advertisement that they have a Facebook or Twitter page? Perhaps you have seen wording like: “Follow Us on Facebook” or “Follow Us on Twitter”. Imagine if your company was mentioned like that on everyone else’s advertisements and you didn’t have to pay for that.
This is something that is new in the advertising world. In the past, you would see companies listing their websites to direct their business to their own companies. They still do this, of course, but now they are also directing business to Facebook and Twitter to get people to come to their website indirectly. This redirection may have implications on web analytics, making it more difficult to know how many customers are seeing the company’s message. However, the advantages for using sites like Facebook for advertising can be significant. Tnooz.com reported, “With one in every 13 people on the planet using Facebook, the potential exposure that Facebook advertising offers can be massive, costing a fraction of what a TV advertising campaign might cost.”
This redirection of business is something that is growing. It can be easier to get people to go to Facebook or Twitter initially due to their popularity.  Sites like bit.ly allow links to be shortened and more information to be included in a tweeted message. This can also be useful for redirection to mobile devices.  Webupon.com reported, “Facebook and Twitter are two of the most user-friendly sites on the mobile web – and that’s great news for those who are going mobile with their websites, because it means people can right-click on bit.ly links in Twitter – and be automatically taken to a mobile version of your site, if they’re accessing it from Twitter.”
Sites like Facebook are helping increase what used to be called word of mouth advertising by allowing people to pick “I like” on a product page. Trendwatching.com refers to the F-Factor involved here, meaning Friends, Fans and Followers on Facebook who can influence purchasing decisions. Check out an article by Converge2003.com that suggests there are 10 tactics to increase your number of Facebook likes.  For more information about adding a Facebook Like Button to your site, click here.
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Do you Like the Old Spice Ads? Of Course You Do! But Have They Been Profitable?
It’s hard not to like the new Old Spice ads. I have to admit, when I think of Old Spice, I think of an older product that was around when I was a kid and associate it with older men or as a kind of cheaper product you’d find at drug stores. Since I teach a lot of marketing classes, I was curious to see how those very fun and popular ads are affecting the sales of Old Spice.
As of July, Old Spice sales have increased 107%.Â
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In her new analysis of the Old Spice video push, Adweek’s Eleftheria Parpis has this summary: “According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.”
For some fun short Old Spice clips, check out this compilation put together by adweek.blog.Â
Also check out Mashable’s Top 10 Funniest Old Spice Guy Responses by clicking here.
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- Hey Old Spice haters, sales are up 107% (adweek.blogs.com)