Facebook Better for Following Blogs than RSS

Facebook Better for Following Blogs than RSS

 

Facebook has made it so much easier to follow just about anything.  RSS feeds and Twitter are still an option for many people. However, with Facebook, once someone “likes” a page, it shows up in their feed on their homepage whenever anything from that page is updated.  Unlike Twitter and RSS feeds, on Facebook, it is easier to see pictures and information.

It is simple to create a Facebook page that includes links to blogs like this one.  What I think is great about a Facebook page is that I can incorporate links to this blog, to my other blogs, and any other sites.  It is an all-in-one spot to access information. To see my Facebook page, click here.

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Glass Ceiling Under Magnifying Lens

 

The recent presidential debate brought attention to women in the business world.  The phrase glass ceiling is often used to describe the unofficial barrier to advancement that women may face in the working world.

In the Business Insider article Companies Really Lose Out When They Don’t Promote Women, author Max Nisen explained “Women are still vastly underrepresented at the top of companies. Only 20 percent of private companies have one or more women in the C-suite and only 6.5 percent have a female CEO.”

This information comes from a new study from Dow Jones Venture Source.  The data from this study showed that only “1.3% of privately held companies have a female founder.”  The good news was that “a company’s odds for success (versus unsuccess) increase with more female executives at the VP and director levels.  For start-ups with five or more females, 61% were successful and only 39% failed.” This data brings forth the question of whether companies could benefit from more female executives.

In the article Women Becoming More Successful than Men, it was noted that women are becoming better educated than men. Women are becoming stronger entrepreneurs as well. Forbes recently reported: “As of 2011, it is estimated that there are over 8.1 million women-owned businesses in the United States. Overall, women-owned firms have done better than their male counterparts over the past 14 years. The number of men-owned firms (which represent 51% of all U.S. firms) grew by only 25% between 1997 and 2011—half the rate of women-owned firms.”

The Washington Post explained that women’s issues helped shape the debate. Both candidates tried to show their support for women in business.

Business News reported that there are cracks in the glass ceiling as women gain boardroom seats. Though few women occupy boardroom seats, “Overall, growth equaled 1 percentage point in the past year among Fortune 1000 companies, but was larger among companies listed between 501 and 1000 by Fortune. Women made up 13.6 percent of board members at those companies, up 1.2 percentage points in the past year.”

The debates may bring more attention to women in the workplace, create more discussion and cause more than just cracks in the ceiling.

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How Businesses can Maximize Online Presence

 

While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter.  He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

Facebook allows for more of a conversation where businesses can reach customers on a consistent basis.  The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create.  Businesses can post interesting content so that people will want to interact on that page.  Facebook also allows companies to target specific demographics.

Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising.  This site allows potential advertisers see how the competition’s ads are performing.  They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad.  He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here:  Small Biz Tips from Top Tech Entrepreneur

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LinkedIn vs. Facebook IPO Success

 

LinkedIn’s recent IPO performance appears to have crushed the perception of big named company IPOs from Facebook, Yelp, Zynga, Groupon and Pandora. Based on their recent closing price, LinkedIn is up 141%. According to BusinessInsider Linkedin is, “the best-performing IPO this year by a huge margin. The next closest competitor, Bankrate, is up about 28 percent from its initial public offering.”

Timing may have been a factor for LinkedIn’s success. They have also seen consistent growth in unique visitors. Investors waiting for highly anticipated IPOs like Facebook may have helped increase the success of LinkedIn as well.

Although Facebook has had a lot of negative press regarding its IPO, CBS news reported that Facebook’s IPO was actually a success. CBS explained, “LinkedIn (LNKD) shares popped from the start in the professional networking company’s 2011 IPO and more than doubled in the first few days.”  Investment bankers made a bundle. This led people to think Facebook had been a flop. However, CBS author Allan Roth explained, “my definition of a successful launch of a new publicly traded stock doesn’t rest on how much money the investment bankers make. It rests on how close the offering price is to where the stock actually trades. The fact that Facebook shares closed at nearly their offering price tells me that that investors thought it was fairly priced. That’s pretty amazing, in my view, given all the hype over Facebook.”

Colin Lokey from SeekingAlpha explained that when comparing Facebook to Linkedin, fundamentals show that Linkedin is overvalued. Lokey warned, “Investors should of course, keep in mind that the fact that LinkedIn is far too expensive doesn’t mean Facebook is fairly valued at half of LinkedIn’s price.”  Prices have been affected by the recent Facebook IPO. Yahoo’s Finance writer Jeff Macke did not share Lokey’s opinion on pricing when he stated, “Linkedin stock has been dragged down over the last few weeks by the undercurrent of the Facebook Titanic.” He sees LinkedIn as a “screaming buy”.

Only time will tell how well LinkedIn and Facebook will perform. BizJournals recently quoted Linkedin’s CFO Steve Sordello about the importance of a company’s IPO results. “”An IPO is a one-time event, and what really matters is the long term. If it rains on your wedding day, you’re going to remember it rained but it’s not going to influence the marriage.”

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Top Links Explaining Texting (SMS) and Short Codes

 

Just as Twitter has grown to be an important marketing tool, texting is not just for stating LOL anymore. There are some very important uses for texting, aka SMS (short messaging service). Check out some helpful links to explain texting terminology and uses:

  1. Donate to Charity – Pew Research recently reported that almost 1 in 10 Americans donate to charity through texting.
  2. Search Sites Like Google – By texting GOOGL (46645), you can search Google without opening your browser. Check out:  Six Things You Never Knew Your Cell Phone Could Do. Word/number texts like GOOGL (46645) are called common short codes.  Check out:  Basics of CSCs to find out everything you need to know about common short codes.
  3. Send and Receive Email – To find out how to use SMS to access email, check out:  16 Things You  Can Do With SMS Text Messages.
  4. Check the Weather – By texting 4CAST (42278), you can access weather forecasts.  Check out:  Five Great Things You Can Do With a Text Message For Free.
  5. Check Calendar – By texting GEVENT (48368), you can access your Google calendar and schedule appointments.  Check out: Ten Terrific Things You Can Do With Text Messaging.
  6. Track Packages – Your SMS can track your UPS, Fed Ex, DHL and other packages through TrackThis.  Check out:  Run Your Life with SMS:  10 Things You Didn’t Know You Could Do Via Text.
  7. Learn Texting Abbreviations – You may know LOL, but there is an entire site of information dedicated to explaining what all of those text messaging and online chat abbreviations mean and text message abbreviations.
  8. Text From a Computer – If you have a computer and someone’s 10-digit phone number, you can text them without needing a phone.  The following explains how to text people based on their carrier (i.e., Verizon, AT&T, etc.):  Text from a Computer.
  9. Create a Common Short Code (CSC) – You can create your own CSC campaign by leasing a code.  Check out:  Obtaining a CSC.  Remember the CSC is like GOOGL or 4CAST noted above.  Keep in mind that leasing the code is the first step. You’ll still need to negotiate agreements with each of the wireless carriers to activate your short code. To be part of the CSCA directory listing, click here.
  10. Enhance Business – Business can utilize short codes for contests, lead capture and more.  Check out:  Top 10 Business Goals Enhanced by Short Codes.

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