How to Market You or Your Product Using Social Media

How to Market You or Your Product Using Social Media

Today’s Ask Dr. Diane: I just wrote a book that is available through Amazon.¬† I’m just not sure¬†about the best way to market it?¬† Any suggestions?
 
That is a good question.¬† The tips I’m about to give can also be used to market things other than a book.¬†
 
You could market it through several ways.¬† I would¬†create¬†a link to it on your site like I have links on my main website to Amazon.¬† If you don’t want to do that, you could offer it directly from you as a PDF through your site and charge them using PayPal.¬†
 
You might want to make a video (3-4 minutes at most) and put it on Youtube.  At the end of the video make mention of a free offer or newsletter and where to go for more information.  If they go to that site, it should be a capture page to get people signed up  to receive free newsletters (through a site like aweber.com) to get them interested in you and your book. 
 
You definitely need to be on Facebook and create fan pages like the ones I have for each of my books there.  See:
 
 
I would be on Twitter as well.  You can tie all of your Facebook, Twitter, WordPress, etc. accounts into one area on sites like Hootsuite . . . but I like to use Posterous a lot. It is like a blog but it has a great share information toolbar that you can get that and it also allows you to share your updates on multiple sites like Hootsuite does. 
 
If you want to learn about social networking and “how to do it” . . .for a reasonable price¬†you can¬†go to¬†¬†Letsgetsocial and sign up to get their videos.¬† I watched them and they are really very informative.¬† They are designed to teach people how to be media managers but people who don’t want to do the job of media management can learn how to do their own media management from them.¬†
 
I gave a presentation yesterday to a local group here where others were presenting to career-seekers … they¬†all agreed that Youtube is one of the biggest things you can do to get noticed.¬†
 
I watched a video a while¬†back¬†on Pitchengine.com about¬†videos and they had some good information.¬† They are¬†more costly¬†though. You might watch their video for information.¬† If you are¬†going to spend that¬†kind of money, you need to have a major¬†product to promote.¬† Books¬†probably won’t¬†have the return to support that.¬†
 
Talks are another great way to promote your book . . . so are radio interviews.   You can go to radioguestlist.com or other sites like that to find people looking to interview you.
 
Blogging is one of the best ways to get your name out there.   I like to use WordPress because it is free and uncomplicated. 
 
You can also release press releases on prweb or other such sites.  I am on wooeb who also has press releases that are not as expensive.  You can send out free releases on pitchengine.
 
You might check out some books . . . .I liked a book called Career Renegade . . . had some good ideas.  (on a different side topic . . .I liked the book The Happiness Advantage written by ex Harvard professor Рvery entertaining)

Be Your Own “Dream Career” Advocate, Reinvent Your Social Network

Phoenix AZ‚ÄĒNovember 11, 2010‚ÄĒ Guidance is a powerful thing and an important thing to seek from all sources when considering career change.¬† In her new book, How to Reinvent Your Career, Dr. Diane Hamilton does just that. She guides her readers through the process of self-promotion, something truly essential for landing that ‚Äúdream‚ÄĚ job.

Dr.  Hamilton has been advising her students regarding career opportunities for 5 years. She wants them to be marketable, relevant to the times and ultimately successful.  However, this isn’t any job hunt. This is a reinvention. Readers are using Diane’s tools to find complete job satisfaction.  The number one rule is when interviewing for a dream job is to understand the ability of how to show prospective employers   the benefits (not to be confused with features) that you offer.

Dr. Hamilton points out that Linked-in.com can be thought of as the Facebook for professionals. It is a way to get ‚Äúconnected‚ÄĚ or ‚Äúlinked-in‚ÄĚ with people online.¬†¬† New users can create a profile showcasing their unique abilities and strengths. Some may see it as an online resume but it is so much more than that, as it can be tailored to emphasize your strengths and assets and be used to interact with potential connections.

‚ÄúNetworking is not contrived cocktail parties anymore,‚ÄĚ says Hamilton, ‚ÄúThe future is online‚ÄĒand that should not be a scary place. To stay current, you have to create your ‚Äėbrand,‚Äô the heart of your profile, online.‚ÄĚ

Once the profile is complete, it’s time to connect!  It must be continually updated to obtain the maximum benefit.  Just joining is not enough.  You must actively participate for optimal success.  Anytime a user gathers someone’s business card, it is crucial to connect with him or her the next day.  Linked-in is a way to keep a database of people who could be mutually beneficial contacts for the duration of the user’s entire career.

For job seekers Linked-in is partially about staying current, but most importantly a way to show not only skills but benefits: the total package. When changing careers it is vital to self-promote, showing that you are more than a set of skills but an asset to the team at that ‚Äúdream job.‚ÄĚ

‚ÄúLink-in‚ÄĚ with Dr. Diane Hamilton: www.linkedin.com/in/drdianehamilton

PR Contact:
Rebecca Crowley, RTC Publicity
646-619-1178
rebecca@rtcpublicity.com


drdianehamilton.com