W. Craig Reed and Lisa Nirell

Award-winning authors and speakers discuss sales, marketing and how to stay profitable. W. Craig Reed is an award-winning sales, marketing and leadership consultant and executive coach, a former US Navy Driver…



About W. Craig Reed

W. Craig Reed is an award-winning sales, marketing, and leadership consultant and executive coach, a former U.S. Navy Diver, and the New York Times bestselling author of eight books, including the critically acclaimed Red November. Reed has provided executive consulting and coaching for Adobe, Apple, Avnet, Booz Allen Hamilton, Cisco, HP, IBM, SAP, Symantec and dozens of other firms. His Neuron Principles have been successfully adopted and proven across more than 500,000 professionals and 50,000 organizations worldwide. Reed was a former vice president and board director for the Silicon Valley American Marketing Association and is the co-founder of the Us4Warriors Foundation—San Diego County’s #1 Veteran’s Non-profit. Proceeds from his books benefit this foundation.


About Lisa Nirell

Lisa Nirell, the founder of EnergizeGrowth® LLC, helps CMOs and CEOs accelerate marketing innovation and growth. Innovative companies such as Adobe, LinkedIN, Google, and Hilton hire Lisa to formulate new strategies and launch breakthrough marketing ideas.  A frequent keynote speaker, she’s the award-winning author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World, and EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company. She contributes to CMO.com, FastCompany, ForbesCMO, and HuffingtonPost.




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